New era of connected computing, Apple loses Senior VP of Mac OS X Bertrand Serlet | RealtyGo_blog

Apple announced today that Bertrand Serlet, Senior Vice President of Mac Software Engineering, would be leaving the company.

Since joining the company in 1997, Serlet has played a critical role in developing Apple’s operating system, Mac OS X. Although not as well known by the general public as Apple CEO Steve Jobs, Serlet was considered a key figure inside of Apple.

Sertlet’s departure may indicate a diminishing role for Apple’s desktop operating system as the iOS, the operating system for the iPhone, iPod Touch and iPad, becomes a larger focus.

Says Serlet, “I’ve worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science.”

It appears a mutual withdrawal, with android gaining market share in the mobile arena, you would think Apple would be pulling all its resources to stay ahead of the curve. We are very interested to see what Bertrand Serlet creates in the near future. Science almost always leads back to more efficient technology and different ways of using it.

Craig Federighi, Apple’s Vice President of Mac Software Engineering, will take on Serlet’s responsibilities and will report to Steve Jobs. Federighi has been managing the Mac OS software engineering team for the past two years.

Before joining Apple, Serlet spent a number of years at Xerox PARC and NeXT. He earned his doctorate degree in Computer Science from the University of Orsay, France.

Apple loses father of Mac OS X Bertrand Serlet | RealtyGo_blog

Mobile Everything: Google CEO: Mobile Growing Faster Than All of Googles Predictions…

Mobile is it! RealtyGo offers the most affordable and best solution for Mobile Real estate Listings. We make it easy for you to post your listings, share with Social medial sites and forward any and ALL of your real estate listings with ease. Consumers are mobile, don’t just think phones, iPads, Tablets and more to come soon enough, so offer your mobile real estate listings using Green real estate communication from RealtyGo.

Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.As proof of mobile’s growth, Schmidt cited some statistics related to this year’s Super Bowl advertisers: The number of mobile searches for Chrysler, for instance, jumped 102 times during the game, compared with only 48 times for desktop searches. And the number of mobile searches for GoDaddy jumped 315 times, compared with 38 times on desktops.Schmidt, who spoke Sunday at the IAB event in Palm Springs, Calif., also said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.”Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.Schmidt, who will leave his post as Google CEO on April 4, used those stats to make a case for linking display advertising and mobile.“The technology has finally caught up with the promises we talked about for so long,” Schmidt said. He predicted that display advertising could hit $200 billion business, though he declined to say when that milestone would be reached. Display is currently a $17 billion business globally. Google’s share of that is about $2.5 billion a year.

via Google CEO: Mobile Growing Faster Than.

Were betting on everything changing, new platforms emerge, RealtyGo – information technology grows exponentially! You want it, you can get it right now!!

RealtyGo, Your Real Estate Listings Best Friend!

RealtyGo offers Mobile Real Estate Listings for Best SEO search using MobileURL’s and advanced Web TAG technology.

RealtyGo - Mobile Real Estate Listing on Your iPad

RealtyGo provides an easy to use service for everyone listing any type of real estate, connecting with end users via their mobile devices, infusing the latest technology and business practices for advanced web to mobile communication and search engine optimization. By connecting all your professional information properly and tagging it, your real estate listings and online business practices will dramatically increase and work efficiently for you within the world wide web, increasing relevancy and helping drive more end users and new customers to you, while searching for real estate.

Our Service allows listers to deliver listing information on any property directly to potential buyers through a custom mobile application software that is functional on any Internet-capable mobile device as well as any text message-capable mobile phone.

“The challenge most ‘big box’ real estate company’s face by offering a mobile solution to promote and list real estate is how to instantly reach current clients with the information they need, using the device in which they want to use (mobile, Web, Phone) and how to generate new leads by providing better tools than the competition.  RealtyGo accomplishes all this by user friendly software applications that can be accessed by anyone on any Mobile device. There is no download necessary or modification, our services and your real estate listings are accessible from any mobile device right out of the box.

You can link your mobile real estate listings from RealtyGo to other social networking sites, like Facebook, YouTube, Twitter, your blog or professional website, etc.. . RealtyGo acts like a bridge from your website presence to any mobile device, while providing the end user a friendly and easy to use experience. You can be sure that what ever the latest trend or most efficient way of communication is, RealtyGo will provide it for free as part of your MobileURL and Mobile real estate listing(s). We are constantly making upgrades and changes, and will always offer the most current and easy to use methodology for accessing real estate from anywhere with any type of device.

Buyers can leave personal notes about properties,  Auto Schedule an appointment to preview the your listing(s) – which automatically notifying you with the buyer’s name, phone number, email, etc.. , and the property their interested in previewing.

This turns ‘lookie loos’ into leads, creating stickiness, because once a user is able to contact you through the channel they are most comfortable with, they will almost certainly use the same method of contact down the way when needing immediate listing information from a viable and trusted source. Since RealtyGo offers you your Unique MobileURL consumers can find you fast and easily by simple remembering your Unique name or MobileURL you assigned to a property or listing. In the event you sell the listing, your MobileURL is still active and becomes your online Resume, that everyone uses and remembers in order to contact you in regards to your Real Estate profession.

The target demographic for Mobile Real Estate listings is any potential homebuyer, new customer or other business professional with the capability to surf the mobile Web.

Prospects may be young first-time buyer or the middle-aged executive whose BlackBerry has made him/her accustomed to having information at their fingertips at all times, The market is as broad as the mobile market, which is to say is very large and growing. Offer your real estate listings on every channel and cover all the basis, let the end user decide how and when they want to Auto Schedule an appointment to preview a listing, or simple click your phone number or email address to get ahold of you.

Prospective sellers are attracted to technology as well, as it communicates willingness to use new tools and available modern day methodology to market and promote properties making for a more attractive choice for a seller.

Help educate other agents in using RealtyGo for an easy way to show off the technological side of your business. Agents/Brokers can use RealtyGo’s robust analytics to download and either print or email to new customers and even prospective banks you would like to receive listings from. When you can provide actual analytics, which is how potential buyers are getting in touch with you, the area of your listings and up to date reporting on the ins and outs of your listings, banks are going to look at you as a up-to-date, trusted and valuable resource in the real estate business

RealtyGo assigns a MobileURL to each of your listings which allows end users to search for you using an advanced type of search, giving buyers the ability to find ALL your real estate listings, photos, pricing, virtual tours, business website, social networking sites, professional contact information fast and efficiently. End users can searching within major search engines (google, yahoo, bing) or from withing RealtyGo using one easy to remember Unique MobileURL you have selected to represent your mobile real estate business.

 

RealtyGo updates and offers All listing content to major search engines for Best SEO (search engine optimization) in regards to your real estate business. This includes pictures, listing changes, edits and updates, automatically formatted for optimal viewing on any mobile device.

Buyers are able to view all the standard and customized listing information, including photos and Google Mobile map location links, as well as the agent’s e-mail address and click-to-call phone number. Buyers can also easily forward your mobile listing(s) via e-mail or text message to other mobile devices like Smartphones, Flip phones, iPads, Tablets, etc.. .

Beyond MLS listings, RealtyGo also allows users to upload and manage their properties through a Web-based content management system, the same way you would create a craigslist ad promotion, and taking it a step further, giving you the ability to promote your properties within other real estate listing services with our Mobile Listing TAG, ensuring that end users are getting all the content you want them to have and not just the content many services only allow you to share.

RealtyGo works on any Text ready mobile phone or Internet-capable mobile device, including Apple’s iPhone, RIM’s Blackberry, Google Android, Palm and Motorola flip phones, and do not require any downloads to use or manage.

Try RealtyGo today, and own your own listings and decide what you want the end user to see. Customize your Mobile listings any way you like and edit them at any time. RealtyGo will make sure that all of your most current information is updated and being used efficiently to promote your online real estate business as much as your off line presence. Don’t hesitate, simple visit our World Wide Website and follow the easy automated system that walk your through selecting your MobileURL’s and setting up your real estate listings and professional business information. We have designed our system to be fun and work freely within all other applications for promoting and marketing your real estate profession as a whole. Give the end user what they want, a choice in how they communicate with you in your real estate profession.

RealtyGo – Your Real Estate Listings Best Friend!

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.” Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted. Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom. Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.” In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.” Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

| 02.17.11 | Motorola: Verizon’s LTE justifies Xoom’s $800 price tag | RealtyGo_blog

Xoom BARCELONA, Spain–Motorola Mobility (NYSE:MMI) CEO Sanjay Jha confirmed that its first tablet, the Android-powered Xoom, will retail for $800 when it goes on sale unsubsidized from Verizon Wireless (NYSE:VZ). Speaking to reporters here on the sidelines of the Mobile World Congress trade show, Jha justified the price of the tablet, which is higher than a similar version of Apple’s (NASDAQ:AAPL) iPad, by saying that the Xoom’s eventual upgrade to LTE gives it a leg up on the competition. A 32 GB version of the Xoom with Verizon’s EVDO data service will retail for $800. The 32 GB version of the iPad with AT&T Mobility’s no-contract (NYSE:T) HSPA+ service retails for $729. “We felt that our ability to deliver 50Mb/s would justify the $799 price point,” Jha said. “It is 32 GB with 3G and a free upgrade to 4G. Being competitive with iPad is important. We feel that from the hardware and capabilities we deliver we are at least competitive and in a number of ways better [than the iPad].” Verizon has said its LTE network delivers average real-world downlink performance of 5-12 Mbps. The Xoom runs on Android 3.0, or “Honeycomb,” and boasts a dual-core Nvidia Tegra 2 processor. It also features a 10.1-inch widescreen HD display. The device supports 1080p HD video and HDMI output to display content on larger HD screens. Additionally, the Xoom has a front-facing, 2-megapixel camera for video chats over Wi-Fi, EVDO or or LTE, as well as a rear-facing 5-megapixel camera that captures video in 720p HD. The Xoom will be upgraded to LTE sometime in the second quarter. Jha said that Samsung’s return rate and sell-through rate with the Android-powered GalaxyTab have been “concerning,” but said he was confident enough to launch the Xoom at the $800 price point. Importantly, Verizon has not yet revealed its LTE data plans for tablets or smartphones. Jha also said that Motorola will release a Wi-Fi-only version of the Xoom. He would not be drawn on the exact price, but said it would be “meaningfully cheaper. The price is set by iPad at $599, and we will be right around there.” The 32GB Wi-Fi-only version of the iPad sells for $599. In an apparent slip, Jha also seemed to divulge the existence of Google’s music service, which Google has never publicly acknowledged. Jha said that an ecosystem is composed of applications, developers and services. “Google’s mobile services–and that includes music services, video services…” Then, according to the Wall Street Journal, correcting himself, he said, “There will be music service, there will be video service.”

| 02.17.11 | Motorola: Verizon’s LTE justifies Xoom’s $800 price tag – RealtyGo_blog

Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

QR Code’s are Powerful… but only if you use them within a well structured system – RealtyGo

QR Code’s are Powerful and allows your Business information to dynamically update, while using the same QR Code in Print or any type of advertising campaign, even after the promotion is over or the real estate listing status has changed; ie- Sold, TOM, AWC, Pending etc.. !

Each time you list a property for sale, often times the next step is advertising. Your Client expects  you to advertise their real estate for sale and do so in a reasonable time frame.

Mobile Real Estate done right!

With RealtyGo you can list your real estate property and use our advanced software technology to promote and sell real estate while saving you money and repetitive/duplicate work load. If you typically print full color flyers, or even black and white flyers for your listings, it can become expensive, especially if a majority of the people taking the flyers are nosy neighbors or lookie loos that are just curious. There is also the inconvenience of monitoring flyers each day or several times a week to ensure they are fully stocked. If you have multiple listings, this can become quite a chore, much like baby sitting your listings. With RealtyGo we offer the ability for end users like Potential buyers, New Customers, Lookie loos, and other Real Estate Professionals to access your listing while standing right in front of them; or when seeing the listing advertised in a print ad (like the image above) or even from a digital TAG, advertised on the internet (like Criagslist,Realtor.com, Trulia, Zillow, etc.. ), not to mention all your other real estate listings as well, using Mobile technology. Now end users can use their Mobile phone or iPad, etc.. , and Scan or Text to get all your real estate listings and current listing information; photos, your professional contact info, your professional website and more, via any mobile device.

Digital TAG

Lets say a Client wants to change their listing price, or has new professional photos they would like to add to a listing. If you have already run a print ad or sent out mailer/flyers in regards to the property, they may be irrelevant and out of date by the time a potential buyer or new customer contacts you about the listing. This could be detrimental in the sale of the listing and creates drop off or abandonment rate from consumers, even outrage in some cases if the change of information works against the prospective buyers agenda.

With Mobile Real Estate Listings and RealtyGo, you simply update your listing information within an easy to use log in area at RealtyGo.co and anytime a potential buyer, new customer or  business professional access your listing(s), they will receive the most current information every time. This will reduce your printing costs and the worry work of potential ads running in magazines or newspapers that may not be up to date or as relevant as they should be, based on a change in the real estate listing information, etc.. . You can continue to use the same Mobile listing TAG even after a listing has sold. Simply reassign the Mobile URL within your login area to one of your “Other” real estate listing, enabling your Mobile real estate listings to always be working and relevant in regards to your professional real estate business, saving you valuable time and keeping operating cost low, maximizing return on investment.

Mobile Listing TAG

RealtyGo enables you to run print ads and advertise your listings with a dynamic TAG called a Mobile Listing TAG, which can be placed everywhere, and will always bring back the most current and relevant information from all your real estate listings, by scanning the QR Code “Smart Code” or sending a Text Message for listing information. Once a potential buyer accesses any of your listings, any time you edit or make a change to the listing thereafter, an alert automatically goes out to the potential buyer, notifying them that a change has occurred to the real estate listing they requested information from, for instance a price reduction or offering the listing for lease vs for sale or vice versa.

Once the end user has the Mobile real estate listing(s) on their hand held mobile device, they can easily forward the listing(s) by text message or email, which gives your listing the ability to travel and be seen on all Unified Channels giving it the viral effect. A Husband can quickly access a listing, see photos, pricing, your contact information, then send it to his wife or an investor all in a few moments, displaying your listing efficiently and in a well organized professional fashion with all you contact info and professional business information. Potential buyers and other real estate professionals can even auto schedule an appointment to meet with your from within the listing, right from their mobile device, freeing up valuable time that you can use to network, focus on day to day activities and your real estate business.

Your Mobile Real Estate Listing on a Mobile Phone;

Mobile Real Estate Listings... from RealtyGo

An iPhone APP to sidestep At&t?? does this really work…

Does this App Work? We would like to hear form you...

Its been our experience that At&t tends to block any type of APP that circumvents their operating system. If you have some experience with this APP please let us know.

http://www.line2.com/?utm_source=adroll&utm_medium=rt&utm_campaign=1

iPad 2 Rumor Roundup

 

 

iPad 2 Rumor Roundup – Mobile Crunch – RealtyGo

RealtyGo.co official launch date – January 18 2011; Get your unique Mobile URL before someone else does….

Thank you for all your patience and for pre-registration.

Our official launch date and our World Wide Website debut will be tomorrow January 18 2011.

RealtyGo

RealtyGo.co / Mobile Real Estate and more...