Archive for category MDTV
Understanding the interplay between the wireline and wireless worlds is important as value shifts occur. You can’t have a blockbuster iPad2 launch without Wi-Fi. And 55% to 60% of the embedded home Wi-Fi base is coming through cable modems. Apple Inc.’s success eventually results in Comcast Corp.’s, Time Warner Cable Inc.’s, Verizon Communications Inc.’s FioS and even AT&T Inc.’s U-Verse’s success.
With the next generation of tablet and phone devices (Apple’s iPad2 and the HTC Corp. Thunderbolt, for example) comes the front facing camera. We wrote about this with the column “The iPhone without a contract” last Labor Day. Sprint Nextel Corp.’s HTC Evo 4G launched last year with a front-facing camera using the WiMAX network and QiK (now owned by Skype) as the pre-installed app. New hardware begets new software. And this new software is high BPS (bandwidth per second). The higher the BPS, the faster the app.
The next $100 billion of value in the telecommunications industry (inclusive of software) is going to be created by the fast app ecosystem. Combine secure cloud computing with gigabit Ethernet backhaul and dual-core processors and you have the makings of an entirely new industry. It’s not that Groupon brought millions of us daily deals – it’s that they now bring them to us in 1080p (or whatever form factor your device can support). I can now see next year’s holiday blockbuster toys in action at Amazon.com (or through their app), not still photos. And video communication, including a revamped Pandora + YouTube, is now connected to my television. Why do I have a V-Tech cordless phone (and a $40 per month bill)? Why do I have a premium digital video tier?
It’s an exciting world to dream about, and developments are coming very quickly, thanks to companies like Apple and Google Inc. The highest returns can only occur, however, when you expand the market from portable (Wi-Fi) to mobile devices. In car. On train. On bus. If you are moving, you need mobility, not portability. And mobility requires bandwidth that moves with you.
This is where the wireless carriers come in. They hold the keys to mobile fast apps. As much as the developer community wants to circumvent or ignore relationships with the wireless carriers, they cannot achieve a high common denominator (“fastest app”) without the ability to achieve consistent bandwidth speeds and consistently low latency. Said another way, those applications developers that invest in the network interfaces and carrier relationships will create differentiation (and value) faster than those who dumb performance down to the lowest levels. When technology moves quickly, value is created from those companies who can expand with the market, who can achieve the highest and best result instead of the lowest and least. The bandwidth disparity created by 2G/3G/4G and Wi-Fi networks operating simultaneously is too great.
The only way Sprint Nextel and T-Mobile USA Inc. (combined or separate) can grow 10 to 20 million net adds in the next three years is to partner with the fast applications developers. Multi-player Angry Birds in 3D with optional voice chat does not happen without network integration – the connections are real-time, not “push” and servers need to be very close to the network. Sprint Nextel and T-Mobile USA may need more growth than 10 to 20 million net adds over the next 3 years to remain relevant. Dropped calls be damned – what about dropped apps?
So we have a willing development community, at least two willing carriers (on top of Verizon Wireless and AT&T Mobility who will definitely not take this lying down), and capital waiting to earn disproportionate returns. Where do we get started? Three ideas:
1. Multi-player Angry Birds in 3D with optional voice chat takes applications to a new level. Maybe an “all green” AB on March 17?
2. Facebook (or their replacement) could reinvent video communications singlehandedly (and take advertising to a new level).
3. Cloud-based communications directories with caller identificaton (app free version includes a mini-advertisement delivered on every incoming call).
One of the biggest reasons for any directory is discovery. In the old days of White Pages, we discovered a street address and a phone number associated with a name. With the advent of fast apps, I may want to know if you have FaceTime and if you are available for a quick chat, even if you are not in my contact list. Where’s the FaceTime (or Skype or Fring or ooVoo or YouTube or Facebook) listing on my BlackBerry? It doesn’t exist. Then how do I discover that you have FaceTime (meaning an Apple device that has a front facing camera on a participating carrier that has optimized FaceTime for their 4G network)? We need a better discovery engine to make FaceTime or their competitor a more relevant communications application.
The directory needs to protect privacy. I need to be able to turn off applications from being used by some and make an entirely different set of applications available to others. The directory needs to be connected to individuals, not Exchange (which, as explained in the last paragraph, doesn’t have room for these listings anyway). Privacy is easiest with an independent source – friendly to but free from wireless carriers, handset manufacturers, and operating systems.
Finally, the directory needs to be free. Listed or unlisted, private, user-controlled and free. This is not to say that there aren’t charges for “end caps” (featured fast apps), or that larger corporate or association directories don’t pay some fees, or that we show a mini-message on every incoming call in exchange for a free app, but this is not the calling name data storage margins of the past. And, if it can bring in 10 to 20 million customers for Sprint Nextel and T-Mobile USA (together or separate), it’s worth the carrier effort.
Fast apps are the next $100 billion opportunity in the communications industry. A well executed fast apps strategy by T-Mobile USA and Sprint Nextel (combined or separate) can break the current duopoly (or Verizon Wireless can execute it on its own with LTE and cripple their competition). To make fast apps a reality, the discovery process needs to be radically simpler, privacy needs to be protected, and it needs to be free to the end user. We need an independent directory.
Here come the fast apps. Are you ready?
Jim Patterson is CEO and co-founder of Mobile Symmetry, a start-up created for carriers to solve the problems of an increasingly mobile-only society. Patterson was most recently President – Wholesale Services for Sprint and has a career that spans over eighteen years in telecom and technology. Patterson welcomes your firstname.lastname@example.org.
The faster the network, the better your MobileURL’s operate | Sprint could deploy LTE nationwide by year-end 2013 | RealtyGo_blog
Should Sprint Nextel (NYSE:S) decide to deploy LTE as part of its Network Vision network modernization project, the company could have a live LTE network this year, with nationwide LTE coverage by year-end 2013, a senior Sprint executive said.
Speaking at a Morgan Stanley Technology, Media and Telecom conference Wednesday, Steve Elfman, Sprint’s president of network operations and wholesale, said that the company will not make a decision regarding LTE deployment until mid-year. He added that if Sprint does decide to deploy LTE it could turn it on quickly and have LTE devices by 2012. Elfman added that the reason the company will not make a decision until mid-year is because Sprint wants to establish and announce a strategy that is still being determined by the company and its partner Clearwire (NASDAQ:CLWR), which runs a mobile WiMAX network.
Elfman also discussed Network Vision, the $4 billion to $5 billion network modernization project that Sprint is undertaking over the next three to five years. Sprint currently runs an EV-DO network in the 1900 MHz PCS band, has a wholesale deal with Clearwire to use WiMAX in the 2.5 GHz band and owns an iDEN network in the 800 MHz band. Sprint has said it will begin phasing out the iDEN network in 2013.
Elfman reiterated that the company plans to enhance its CDMA coverage in the 800 MHz to improve in-building coverage. In addition, he said that Sprint will deploy a CDMA-based push to talk solution from Qualcomm (NASDAQ:QCOM) and will have new PTT devices by the third quarter of this year that will use the enhanced PTT solution.
Regarding Sprint’s relationship with Clearwire, Elfman said that Clearwire has been a good partner to Sprint and that the company is “in the middle of some positive negotiations with them.” The two companies have been locked in a dispute over wholesale revenue sharing, and Clearwire has said that resolving the dispute is key to moving forward on securing new funding. Clearwire expects to announce a decision on new funding sometime in the second quarter.
What mobile DTV (MDTV) is?
Which networks can deliver true DTV experience to mobile devices?
True Mobile Digital TV (MDTV) means watching live Digital TV (DTV) on mobile devices,
with a user experience similar to the one the consumers are used to on their home TV. This
means having a big variety of shows to watch, with high quality high frame rate video and
quick response time for channel switching. While there are elements in the market that try to
confuse true MDTV with other forms of TV/media distribution that offer poor quality video
and a poor offering of channels, true MDTV is distributed through a dedicated broadcast
Soon real estate professionals will be able to stream their live events and seminars through MDTV channel outlets, keeping consumers up to date on current events within their general areas. Imagine getting updates from destination places around the world, Vacation rentals for lease and a tour performed by the actual owner or representative. Choosing you vacation destination in the near future may become more real than ever before. Rest assure, RealtyGo will be looking into this futuristic type channeling to deliver real estate listings and information as efficiently as possible for everyone using Mobile devices. Keep a look out for MDTV and a new technology boom; does Youtube ring a bell… .
The most common alternatives of DTV distribution to mobile devices are to get the DTV
content through the WiFi network or through the cellular network.
This article explains the different available methods, why the true MDTV experience can be
achieved only by a dedicated broadcast MDTV network and how the MDTV offering can be
broadened by wise usage of all the methods for distribution of DTV, which can provide the
best value and best user experience to the consumer.
1 Methods for Mobile DTV distribution
1.1 Distribution of Mobile DTV through the cellular network
The cellular network is conceptually a unicast network, meaning that the content is
transmitted to each receiver individually, even if several receivers are consuming the same
content simultaneously. Thus with the current deployed and used technologies, distribution
of mobile DTV content through the cellular network is no different than the distribution of any
other data through the cellular network.
There are some technologies for broadcasting content over cellular networks, including
Multimedia Broadcast Multicast Service (MBMS), Integrated Mobile Broadcast (IMB), and
Evolved MBMS (e-MBMS) for LTE networks. These technologies are currently either not
mature yet or not widely used (i.e. deployed). Nevertheless, though currently cellular
networks use unicast transmission for distributing DTV content, this article refers also to
optional future usage of these broadcast technologies.
The main concern that is related to mobile DTV distribution is its relatively high bandwidth
requirement. Watching live DTV content at good quality on mobile devices requires
continuous reception of streaming audio/video (A/V) content at a rate of about 500Kbps.
This reception rate enables the display of good quality video at QVGA resolution and at a
frame rate of 30 frames-per-second (FPS).
In developed countries, current cellular networks are already congested with the increase of
video consumption (YouTube, etc.), live gaming, web surfing and other data-consuming
applications over mobile devices. These networks do not have the bandwidth to provide live
DTV services with a similar user experience to stationary DTV in terms of video quality and
content variety. Recent testimonials to this problem were made public by AT&T, which is
now setting a cap for its subscribers’ data usage, since they need to “ease the congestion”
For Full article and White Paper about (MDTV) follow this link
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