Facebook Unites Mobile Web Development Efforts using WURFL and HTML5 | RealtyGo_blog

Facebook has launched a new version of its mobile Web site that it says is much simpler and should work with the capabilities of thousands of different phones.

The leading social network has 250 million monthly active mobile users, and the majority of them access the site through the mobile Web, said Erick Tseng, Facebook’s head of mobile.

The new site, at m.facebook.com, replaces an existing site at that address for feature phones and a separate site at touch.facebook.com for smartphones (where development had recently lagged behind other versions). The new version uses an extended implementation of WURFL, a database that helps map the way the site is displayed to the capabilities of each device. Also known as browser identification look up.

Facebook said it should be able to “delete thousands of lines of old mobile site code” after the release, which is set to roll out to all users over the next couple weeks.

 

 

The company has said that in order to be maximally accessible it will favor mobile Web development over native app development. “We are internalizing our own strategies around HTML5 to prove out that this emphasis on the mobile Web can actually work,” Tseng said.

“Yes, there is going to be a day when the majority of folks have something that looks more like an Android,” Tseng said, “but I don’t believe that’s going to happen in the next year, probably not the next two years.”

Tseng was previously lead product manager for Android before he joined Facebook last May.

RealtyGo uses the same type of browser ID check to efficiently push the proper dedicated page view to the correct mobile device. You will notice when you Scan a QR Code or Text in to receive more information about a real estate listings, your mobile device, wether it be a Smartphone, iPad, Tablet or even on a desk top, the images and data wil reconfigure auto fitting your device.

RealtyGo – Your Real Estate Listings Best Friend!

Trulia and Zillow offer House-Hunting Applications for Mobile | RealtyGo_blog

Trulia and Zillow, two of the biggest competitors in the online real estate space, are continuing to push into mobile with the addition of more smartphone applications.

Trulia.com said it is now supporting iPad and Android in addition to iPhone. Zillow has released a BlackBerry application, adding to a portfolio that supports iPad, Windows Phone, Android and iPhone.

Both are trying to offer access to information to home buyers wherever they want it, and not necessarily when they are in front of computers.

Being accessible to users whenever they want the information will be critical as both companies may jockey for an initial public offering in the not too distant future.

San Francisco-based Trulia recently said it was prepping for an IPO as it continued to build out its management team, and Zillow was reportedly in talks with investment bankers to discuss the prospects of going public.

Trulia said the addition of iPad and Android applications builds off a base of more than two million mobile users, who visited Trulia.com from their phones last month. That represents a more than 300 percent increase compared to the year earlier, it said.

Both the iPad and Android apps will be slightly different from what was being offered on the iPhone. The iPad app will use the larger screen real estate to display a color-coded heat map that examines the differences in average listing price and sold price within a city or county. The Android app will allow users to add open houses to their calendars and scan QR codes.

Zillow said with the addition of its BlackBerry app, it will now cover more than 90 percent of smartphone users. The Seattle-based company said its services are used on mobile devices more than 6.5 million times each month with 23 million visits to home detail pages.

In addition to being able to search the BlackBerry app for homes based on a user’s location, they will also be able to filter searches by price, number of bedrooms and bathrooms, and other information. Homes will be viewable in satellite or street view, and will feature color photos.

Get your Mobile TAG from RealtyGo on all your real estate advertising and signage, enable consumers to get photos and all your listing and contact information while in front of your listing(s). End users can auto schedule an appointment right from the listings, saving you time and offering an immediate action for lead generation by the potential buyer.

RealtyGo – Your Real Estate Listings Best Friend!

Special thanks to Tricia Duryee for reporting.

QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart!

QR Codes on Public Transit routes, Schedules updated internally, with a qr code delivering current and up to date information, scheduling, even detours or problems with a route or pickup. Very smart and a sense of security for the end user. If an end user saves the contact info to their phone they can check the information even when the qr code is not present.

Here is an interesting image of a sign in New York City!

The emergence of QR codes on city building permits Wednesday — and, before that, garbage trucks — raises a question: Where else might New York place these odd digital ciphers?

Fortunately, the city’s new chief digital officer, Rachel Sterne,  posed just that question on Twitter. The responses, some of which are collected below, are enlightening.

QR codes are square barcodes that resemble a scrambled cable channel and are meant to be scanned by your cellphone. In 2011, you’re likely to see more QR codes on billboards, print publications, museum placards — anywhere with limited space and lots of information to convey. On city building permits, scanning the QR code will direct you to a website with more information about the construction project, if you’re into that.

But the New Yorkers who responded to Sterne are more excited about the prospect of applying QR codes to the city’s public-transit system. One  common suggestion: place them at bus stops, where schedules aren’t always displayed and are often out of date. (See one vision of what that might look like in the photo illustration above.) The most obvious place however is your mean of communication, like a business card or social networking area.

Another frequent request: QR codes in parks and near public art projects, Large advertisement areas and almost anywhere an ad company can think to grab the consumers attention.

 

New York City

Your music, Scan a code receive a promotional offer for some type of download or playlist… interesting!

QR Codes on the sides of 2,200 New York City Department of Sanitation trucks. Scanning the codes will take users to a video from NYC Media’s show The Green Apple: Recycling. In 6 – 8 weeks the QR code will link to a Howcast recycling video an example of which can be seen here.

The main reason for our post, is to show you how technology behind the QR Codes is equally important as the method of extracting the message, QR code or Text messaging being those methods.  RealtyGo has created a very unique type of QR code Application, attaching a MobileURL or Unique “Name” to a QR Code for more relevant SEO and better organization of your important information for end users. Not to mention the fact that a Unique Name “mobileURL” is much easier to remember then the web address of some random QR Code you may have noticed, and forgot to save to address book after scanning, etc.. . Often consumers will remember a name as it relates to something important they saw or interacted with, hence the MobileURL. See a MobileURL in the image below, as the header of a QR Code. Thanks for reading, follow us on Twitter for some extra goodies and free stuff.

 

New era of connected computing, Apple loses Senior VP of Mac OS X Bertrand Serlet | RealtyGo_blog

Apple announced today that Bertrand Serlet, Senior Vice President of Mac Software Engineering, would be leaving the company.

Since joining the company in 1997, Serlet has played a critical role in developing Apple’s operating system, Mac OS X. Although not as well known by the general public as Apple CEO Steve Jobs, Serlet was considered a key figure inside of Apple.

Sertlet’s departure may indicate a diminishing role for Apple’s desktop operating system as the iOS, the operating system for the iPhone, iPod Touch and iPad, becomes a larger focus.

Says Serlet, “I’ve worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science.”

It appears a mutual withdrawal, with android gaining market share in the mobile arena, you would think Apple would be pulling all its resources to stay ahead of the curve. We are very interested to see what Bertrand Serlet creates in the near future. Science almost always leads back to more efficient technology and different ways of using it.

Craig Federighi, Apple’s Vice President of Mac Software Engineering, will take on Serlet’s responsibilities and will report to Steve Jobs. Federighi has been managing the Mac OS software engineering team for the past two years.

Before joining Apple, Serlet spent a number of years at Xerox PARC and NeXT. He earned his doctorate degree in Computer Science from the University of Orsay, France.

Apple loses father of Mac OS X Bertrand Serlet | RealtyGo_blog

Mobile Pay | Mobile Commerce; Will greed in the space hinder the progress of mobile payments?

 

Scan your Qpon and Go....

Over the past six months there has been lots of buzz about mobile payments. High-profile companies such as Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG) and Visa have all indicated they are exploring ways to make money from mobile payments. And at last month’s Mobile World Congress conference in Barcelona, Spain, the momentum around mobile commerce and Near Field Communications seemed to grow even stronger. In fact, several firms including Research in Motion (NASDAQ:RIMM), Deutsche Telekom and Orange all talked about how they were incorporating mobile commerce and/or Near Field Communications technology into their future plans.  Some companies even went so far as to designate 2011 as the year for NFC payments.

 

We are under the impression that cellphone manufactures will be offering a secure mobile payment method - Near Field Communication

(NFC) short-range wireless technology and includes real-time anti-fraud alerts and other features designed to protect consumers from fraud.

Fine-tuning the business model for this nascent service is challenging. Wireless carriers, platform providers, device makers and financial institutions all want a piece of the revenue pie. It’s not surprising, considering that many analysts estimate that the market potential for these services is enormous. According to Portio Research, mobile payments volumes worldwide were $68.7 billion in 2009 and are forecast to reach $633.4 billon by year-end 2014. The biggest potential markets for mobile payments are Asia-Pacific, Europe and North America, Portio says.

But for mobile payments to reach the potential predicted by Portio, a lot of diverse players will have to fit together to make a compelling and lucrative solution. How that will happen is unclear. All we know for sure is that there is a lot of experimentation in the market today.

To help spur the market, the GSMA is heading up a NFC-related initiative with several of the world’s biggest operators including America Móvil, Axiata Group Berhad, Bharti, China Unicom, Deutsche Telekom, KT Corp., MTS, Orange, Qtel Group, SK Telecom, Softbank Mobile, Telecom Italia, Telefónica, Telekom Austria Group, Telenor and Vodafone. The operators have said they intend to launch commercial NFC services in select markets by 2012.

In the U.S., mobile payments have made headlines lately because of the new initiative Isis, which is a joint venture from Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA. The carriers plan to leverage Discover Financial Services’ network to process payments; Barclaycard U.S. will be the first issuer. Isis has inked deals with merchants but so far has not revealed the names of those merchants or more details about when it will launch.

Meanwhile, Sprint has decided to go it alone with its mobile wallet initiative, called Sprint Mobile Wallet. Unlike the Isis project, Sprint’s wallet will let customers make purchases using their existing Visa, MasterCard and Amazon accounts. Sprint is going to eventually hit the big one, you have to admit they always have their hat in the rink, and sooner or later they are going to hit one out of the park.

Clearly for mobile payments to become a success, merchants, financial services, operators and device makers need to come together to make a viable solution. Perhaps all this experimentation in the market will result in less fragmentation and more cohesiveness. We are exploring those issues and more in ”Cashing in on Mobile Commerce,” a new eBook from FierceWireless. In this eBook, we take an in-depth look at the overall potential for the mobile commerce market, profile some successful mobile payment implementations and explore some of the latest initiatives in barcodes, mobile coupons and more.

 

RealtyGo_blog

QR Codes arn’t going away anytime soon.., LG CES, MDTV_RealtyGo_blog

QR Codes are here to stay! Take advantage of RealtyGo and start promoting your Professional business and real estate listings using modern technology.

LG Electronics demonstrates first ‘Glasses-Free’ 3D ATSC Mobile DTV

Company Also Shows Prototype Mobile DTV Smartphone

That Eliminates Coupon Clipping – Look for Qpon by RealtyGo

3D_MDTV_RealtyGo

LAS VEGAS, Jan. 5, 2011 – The first mobile digital TV that displays three-dimensional (3D) images broadcast via the ATSC Mobile Digital Television Standard is being demonstrated by LG Electronics at the 2010 International CES® here this week. The prototype 7-inch receiver is designed with auto-stereoscopic capability that eliminates the need for special viewing glasses to see stunning 3D TV images.

In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons.

The demonstrations are made possible through a cooperative effort with Harris Corporation, which has developed the necessary MDTV transmission equipment, and local DTV broadcasters KLAS-TV, 8 News NOW in Las Vegas, and Vegas PBS Channel 10.  Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for both innovative applications for ATSC MDTV.

“The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc. “As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and non-real-time applications.”

QR Code Advertising and Social Networking via MDTV Channel

Glasses-Free 3D Mobile DTV
In the Las Vegas demonstration, PBS Channel 10 (RF channel 11) is the first U.S. broadcast station to transmit 3D images via the ATSC Mobile DTV Standard. Receiving the signal is LG’s prototype receiver built around the LG2161 demodulator chip and LG-exclusive 3D formatting circuitry that combines the side-by-side left and right images for seamless viewing without the need for 3D eyewear commonly used for 3D TVs.

The seven-inch barrier-type LCD display shows lifelike 3D images that appear to jump right off the screen.  With its built-in antenna, the device also receives conventional 2D 416×240 resolution MDTV broadcasts and scales images up to 800×480 resolution. It also functions as an attractive digital photo frame when not being used as a Mobile DTV receiver.
“Broadcasting 3D mobile DTV shows television stations how flexible the ATSC Mobile DTV standard is and, perhaps more importantly, shows retailers and consumers a cool new application for mobile DTV,” said Jay Adrick, vice president of broadcast technology, Harris Corporation, which co-developed the ATSC MDTV standard with LG Electronics and Zenith.

Electronic Coupons from your Smartphone
Non-real time services such as electronic couponing and video-on-demand are made possible by the versatile ATSC Mobile Digital TV standard now being deployed by broadcasters throughout the U.S.  KLAS-TV 8 (RF channel 7) is transmitting digital coupons for electronics stores and restaurants during CES.

“Software advances are helping to drive exciting new applications like non-real-time mobile DTV broadcasts,” said Peter Mataga, chief technology officer at Roundbox. “LG’s latest smartphone mobile DTV prototype is the first to show how electronic coupons can be delivered by local broadcasters. It’s especially significant that Roundbox and LG have achieved interoperability in a way that conforms to the new ATSC Non-Real-Time Content Delivery Candidate Standard.”

The smartphone prototype is LG’s first full-touch CDMA device with built-in Mobile DTV circuitry.  Running the Android 2.2 (Froyo) operating system and LG’s second-generation MDTV chip, the fully-featured Smartphone includes a 3.2” HVGA screen, 3 megapixel camera, GPS and Wi-Fi capability, and other features such as an accelerometer, digital compass, and ability to play back a variety of audio and video codecs.

Chips Available for Portable Device Manufacturers
Co-developer of the technology at the heart of the ATSC Mobile DTV Standard, LG Electronics is producing the critical component for Mobile DTV reception – the LG2161R single chip design that includes both the tuner and demodulator in a tiny seven-by-seven millimeter square package.  This key component of mobile DTV receivers already can be found in a variety of new products being introduced by various manufacturers this year for mobile DTV, from laptop USB accessory receivers to prototype netbooks with integrated mobile DTV tuners.

Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.  The mobile DTV signal is also compatible with 8-VSB DTV, which was also developed by Zenith, LG’s U.S. research and development lab.

RealtyGo – Mobile that Accelerates your Business!

via LG CES.

True Mobile Digital TV (MDTV) means watching live Digital TV (DTV) on mobile devices_RealtyGo_blog

What mobile DTV (MDTV) is?

Which networks can deliver true DTV experience to mobile devices?

True Mobile Digital TV (MDTV) means watching live Digital TV (DTV) on mobile devices,

with a user experience similar to the one the consumers are used to on their home TV. This

means having a big variety of shows to watch, with high quality high frame rate video and

quick response time for channel switching. While there are elements in the market that try to

confuse true MDTV with other forms of TV/media distribution that offer poor quality video

and a poor offering of channels, true MDTV is distributed through a dedicated broadcast

MDTV network.

Soon real estate professionals will be able to stream their live events and seminars through MDTV channel outlets, keeping consumers up to date on current events within their general areas. Imagine getting updates from destination places around the world, Vacation rentals for lease and a tour performed by the actual owner or representative. Choosing you vacation destination in the near future may become more real than ever before. Rest assure, RealtyGo will be looking into this futuristic type channeling to deliver real estate listings and information as efficiently as possible for everyone using Mobile devices.  Keep a look out for MDTV and a new technology boom; does Youtube ring a bell… .

The most common alternatives of DTV distribution to mobile devices are to get the DTV

content through the WiFi network or through the cellular network.

This article explains the different available methods, why the true MDTV experience can be

achieved only by a dedicated broadcast MDTV network and how the MDTV offering can be

broadened by wise usage of all the methods for distribution of DTV, which can provide the

best value and best user experience to the consumer.

1 Methods for Mobile DTV distribution

1.1 Distribution of Mobile DTV through the cellular network

The cellular network is conceptually a unicast network, meaning that the content is

transmitted to each receiver individually, even if several receivers are consuming the same

content simultaneously. Thus with the current deployed and used technologies, distribution

of mobile DTV content through the cellular network is no different than the distribution of any

other data through the cellular network.

There are some technologies for broadcasting content over cellular networks, including

Multimedia Broadcast Multicast Service (MBMS), Integrated Mobile Broadcast (IMB), and

Evolved MBMS (e-MBMS) for LTE networks. These technologies are currently either not

mature yet or not widely used (i.e. deployed). Nevertheless, though currently cellular

networks use unicast transmission for distributing DTV content, this article refers also to

optional future usage of these broadcast technologies.

The main concern that is related to mobile DTV distribution is its relatively high bandwidth

requirement. Watching live DTV content at good quality on mobile devices requires

continuous reception of streaming audio/video (A/V) content at a rate of about 500Kbps.

This reception rate enables the display of good quality video at QVGA resolution and at a

frame rate of 30 frames-per-second (FPS).

In developed countries, current cellular networks are already congested with the increase of

video consumption (YouTube, etc.), live gaming, web surfing and other data-consuming

applications over mobile devices. These networks do not have the bandwidth to provide live

DTV services with a similar user experience to stationary DTV in terms of video quality and

content variety. Recent testimonials to this problem were made public by AT&T, which is

now setting a cap for its subscribers’ data usage, since they need to “ease the congestion”

(http://blog.taragana.com/index.php/archive/theres-a-cap-for-that-att-will-limit-data-

consumption-for-new-smart-phone-users /).

For Full article and White Paper about (MDTV) follow this link

Technology at its best;

RealtyGo - Your Real Estate Listings Best Friend!

RealtyGo offers Mobile Real Estate Listings for Best SEO search using MobileURL’s and advanced Web TAG technology.

RealtyGo - Mobile Real Estate Listing on Your iPad

RealtyGo provides an easy to use service for everyone listing any type of real estate, connecting with end users via their mobile devices, infusing the latest technology and business practices for advanced web to mobile communication and search engine optimization. By connecting all your professional information properly and tagging it, your real estate listings and online business practices will dramatically increase and work efficiently for you within the world wide web, increasing relevancy and helping drive more end users and new customers to you, while searching for real estate.

Our Service allows listers to deliver listing information on any property directly to potential buyers through a custom mobile application software that is functional on any Internet-capable mobile device as well as any text message-capable mobile phone.

“The challenge most ‘big box’ real estate company’s face by offering a mobile solution to promote and list real estate is how to instantly reach current clients with the information they need, using the device in which they want to use (mobile, Web, Phone) and how to generate new leads by providing better tools than the competition.  RealtyGo accomplishes all this by user friendly software applications that can be accessed by anyone on any Mobile device. There is no download necessary or modification, our services and your real estate listings are accessible from any mobile device right out of the box.

You can link your mobile real estate listings from RealtyGo to other social networking sites, like Facebook, YouTube, Twitter, your blog or professional website, etc.. . RealtyGo acts like a bridge from your website presence to any mobile device, while providing the end user a friendly and easy to use experience. You can be sure that what ever the latest trend or most efficient way of communication is, RealtyGo will provide it for free as part of your MobileURL and Mobile real estate listing(s). We are constantly making upgrades and changes, and will always offer the most current and easy to use methodology for accessing real estate from anywhere with any type of device.

Buyers can leave personal notes about properties,  Auto Schedule an appointment to preview the your listing(s) – which automatically notifying you with the buyer’s name, phone number, email, etc.. , and the property their interested in previewing.

This turns ‘lookie loos’ into leads, creating stickiness, because once a user is able to contact you through the channel they are most comfortable with, they will almost certainly use the same method of contact down the way when needing immediate listing information from a viable and trusted source. Since RealtyGo offers you your Unique MobileURL consumers can find you fast and easily by simple remembering your Unique name or MobileURL you assigned to a property or listing. In the event you sell the listing, your MobileURL is still active and becomes your online Resume, that everyone uses and remembers in order to contact you in regards to your Real Estate profession.

The target demographic for Mobile Real Estate listings is any potential homebuyer, new customer or other business professional with the capability to surf the mobile Web.

Prospects may be young first-time buyer or the middle-aged executive whose BlackBerry has made him/her accustomed to having information at their fingertips at all times, The market is as broad as the mobile market, which is to say is very large and growing. Offer your real estate listings on every channel and cover all the basis, let the end user decide how and when they want to Auto Schedule an appointment to preview a listing, or simple click your phone number or email address to get ahold of you.

Prospective sellers are attracted to technology as well, as it communicates willingness to use new tools and available modern day methodology to market and promote properties making for a more attractive choice for a seller.

Help educate other agents in using RealtyGo for an easy way to show off the technological side of your business. Agents/Brokers can use RealtyGo’s robust analytics to download and either print or email to new customers and even prospective banks you would like to receive listings from. When you can provide actual analytics, which is how potential buyers are getting in touch with you, the area of your listings and up to date reporting on the ins and outs of your listings, banks are going to look at you as a up-to-date, trusted and valuable resource in the real estate business

RealtyGo assigns a MobileURL to each of your listings which allows end users to search for you using an advanced type of search, giving buyers the ability to find ALL your real estate listings, photos, pricing, virtual tours, business website, social networking sites, professional contact information fast and efficiently. End users can searching within major search engines (google, yahoo, bing) or from withing RealtyGo using one easy to remember Unique MobileURL you have selected to represent your mobile real estate business.

 

RealtyGo updates and offers All listing content to major search engines for Best SEO (search engine optimization) in regards to your real estate business. This includes pictures, listing changes, edits and updates, automatically formatted for optimal viewing on any mobile device.

Buyers are able to view all the standard and customized listing information, including photos and Google Mobile map location links, as well as the agent’s e-mail address and click-to-call phone number. Buyers can also easily forward your mobile listing(s) via e-mail or text message to other mobile devices like Smartphones, Flip phones, iPads, Tablets, etc.. .

Beyond MLS listings, RealtyGo also allows users to upload and manage their properties through a Web-based content management system, the same way you would create a craigslist ad promotion, and taking it a step further, giving you the ability to promote your properties within other real estate listing services with our Mobile Listing TAG, ensuring that end users are getting all the content you want them to have and not just the content many services only allow you to share.

RealtyGo works on any Text ready mobile phone or Internet-capable mobile device, including Apple’s iPhone, RIM’s Blackberry, Google Android, Palm and Motorola flip phones, and do not require any downloads to use or manage.

Try RealtyGo today, and own your own listings and decide what you want the end user to see. Customize your Mobile listings any way you like and edit them at any time. RealtyGo will make sure that all of your most current information is updated and being used efficiently to promote your online real estate business as much as your off line presence. Don’t hesitate, simple visit our World Wide Website and follow the easy automated system that walk your through selecting your MobileURL’s and setting up your real estate listings and professional business information. We have designed our system to be fun and work freely within all other applications for promoting and marketing your real estate profession as a whole. Give the end user what they want, a choice in how they communicate with you in your real estate profession.

RealtyGo – Your Real Estate Listings Best Friend!

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.” Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted. Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom. Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.” In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.” Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

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