| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.” Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted. Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom. Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.” In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.” Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes

Originally designed for tracking automotive parts for vehicle manufacturing, QR codes may very well be the next wave in B2B marketing. Funny how technology can sometimes transcend its original purpose…

Although, we, here in the US, may be a bit slower to adopt QR codes,than the rest of the world, it seems QR codes are poised to make it to the mainstream in the near future. Then, it’s only a matter a time before they become a staple in every B2B marketers arsenal.  Here’s a few points to back that up:

According to the International Telecommunications Union, there are 2.5 times more mobile phone users than people connected to the Internet.

Smartphone manufacturers are pre-installing QR code readers on their phones. This already includes Android, Nokia and some Blackberry phones.

QR codes are already making creative appearances in music videos – see Kylie Minogue’s “All the Lover’s” video, NHL marketing – see the Detroit Red Wings’ interactive game program, and most notably the giant QR codes in Times Square earlier this year promoting Internet Week 2010.

So, how do we capture the power of the QR code for B2B? Here are a few thoughts on how QR codes can bridge the gap between your offline and online marketing:

Instant Access Direct Mail- Include a QR code on your direct mail piece and the recipient can instantly scan it. No more waiting to get online or to make a phone call, providing a more immediate way for a recipient to engage with your marketing message.

Direct Mail Personalization- QR codes can be personalized for each individual recipient, providing them with a unique experience, more relevant information, and, incidentally, providing you, the marketer, with increased trackability of results.

Tradeshow Signage- Add QR codes to your tradeshow signage that when scanned provide a customized offer, your company information, access to your Facebook page, a custom landing page etc. Whatever makes sense for your business or campaign effort.

I think you get the idea… QR codes are a way for us to “hyperlink” our offline and online marketing efforts in the B2B universe.

What do you think? Will you be utlizing QR codes in your marketing efforts in the next 6 to 12 months? We would love to hear form you.

Special Thanks to Ruth for the article.

via Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes | RealtyGo_blog

How to set up your Social Networking Channels for FREE / Twitter

How to set up your Social Networking Channels for FREE / Twitter.

Verizon’s iPhone 4 pre-orders break sales record – RealtyGo blog

Verizon Wireless (NYSE:VZ) said it stopped taking pre-orders for Apple’s (NASDAQ:AAPL) iPhone 4 at 8:10 p.m. EST yesterday, and that the pre-order sales broke company sales records–an echo of the flood of traffic that greeted AT&T Mobility (NYSE:T) when it took pre-orders for the device in June.

Verizon began taking pre-orders at 3 a.m. EST Thursday for existing customers. According to the carrier, within the first two hours Verizon sold more phones than any first day launch in its history. Verizon said online pre-orders will begin again Feb. 9 at 3:01 a.m. EST, and that its stores will open at 7 a.m. local time on Feb. 10 for the official launch. Apple stores also will open at 7 a.m. local time on Feb. 10; Best Buy will offer the CDMA iPhone then as well.

The launch was not without glitches. Verizon spokeswoman Brenda Raney told Reuters that the majority of the carrier’s customers were able to get their orders processed, but that some customers received error messages. She said Verizon is trying to sort through the issues.

Meanwhile, other carriers are working hard to blunt the impact of the Verizon iPhone. AT&T said Thursday it will throw its marketing muscle behind the Motorola Mobility (NYSE:MMI) Atrix 4G. Sprint Nextel (NYSE:S) will host a media event in New York City Monday to unveil an “industry first.” And T-Mobile is offering two free G2 smartphones when customers sign up for an unlimited, two-line family plan, which costs $179.99 per month. Additionally, the No. 4 carrier, which is kickstarting a company-wide turnaround plan, set up a special website to hype its smartphones and HSPA+ network, which it markets as 4G.

via Verizon’s iPhone 4 pre-orders break sales record – FierceWireless- RealtyGo Blog.

It’s almost impossible to know each time this happens to your Real Estate Listing(s)

We posted a picture of a Real Estate listing (Home), a few days ago, with black and white flyers. The listing photographed was selected completely randomly and has no affiliation with RealtyGo or any of our associates. We periodically monitor Local Real Estate Listings to see how we can help add value using modern technology and common sense practices.

This is inevitable at some point, but with RealtyGo it doesn't have to be the end!

The very same listing photographed a week ago,

now has an EMPTY flyer box. Empty flyer boxes are common with all real estate listings; but now there is an alternative way to ensure your listing(s) can always be seen by prospective buyers, new customers, etc.. .

Not only will consumers always get your mobile real estate listing(s) but in the event you need to update your listing(s); like the price, listing status, photos, your availability and open house schedule, you can do so within your RealtyGo login area, under manage listing(s) – then as you change any information within your listing(s), so will displayed information being accessed by prospective buyers, new customers, and other real estate professionals. Imagine not having to reprint flyers and refill all your flyer boxes each time you edit your listings.

RealtyGo allows you to list all your listings within any of your Mobile real estate listings. This gives Prospective buyers and new customers the ability to see your other listings you may have elsewhere or in an adjacent neighborhood while keeping the initial home they were interested in right on their mobile device, Smartphone, iPad, iPhone, Android, Tablet,or any PDA device.

Here is an example of our Full Color Rider signage you can use to promote your Mobile URL (which is the word DEMO, in the Rider sign below)  and your Mobile Real Estate Listing(s). We also offer Rider signs in Black and White, Blue, Red and Green or you can simply down load the PDF and email it to your favorite sign company to print for you, any way you like.

RealtyGo Rider Sign 6' by 24' - Full Color. Other colors available.

RealtyGo.co official launch date – January 18 2011; Get your unique Mobile URL before someone else does….

Thank you for all your patience and for pre-registration.

Our official launch date and our World Wide Website debut will be tomorrow January 18 2011.

RealtyGo

RealtyGo.co / Mobile Real Estate and more...

RealtyGo’s 12 by 12 Sticker/Cling for Condominium Windows, Garage Windows, Business Windows, etc.. .

RealtyGo offers many different types of print ready PDF images, which automatically populate all your current listing information within your unique mobile listing code(s).

In the log-in area of your membership with RealtyGo you will have access to all the different types of PDF formats. You can either purchase your signage from RealtyGo or email the desired PDF to you local preferred printer.

Depending on the type of listing, the header or “top area of the image” will change accordingly. If the mobile listing category is ‘for lease’ the header image will display “FOR LEASE” (as shown in the image below) or  FOR SALE, VRBO, FSBO, APT4Rent, etc.. .

Advertise your Mobile Real Estate Listings everywhere!

RealtyGo – offering QR Code and SMS/MMS mobile technology to access all your mobile real estate listings and professional business information using any Smartphone, tablet, flip phone or any PDA device!

RealtyGo Rider Signage for advertising your unique Mobile Listing Code(s) and Mobile Real Estate Listings

RealtyGo Rider Sign

RealtyGo Rider Sign - Full Color, also available in other colors!

4 Sale Rider Sign

Use our digital real estate promotion to list all your real estate listings within one easy to use Mobile channel. Scan, Text or GPS-APP to access all your listings, photos, professional contact information and more. Forward your listings to prospective buyers from your mobile phone, enable new customers and other business professionals to auto schedule an appointment to preview your listing(s).

RealtyGo – Your Real Estate Listings Best Friend!

Skype acquires mobile video sharing startup Qik – VOIP – RealtyGo.co

Skype/Mobile_Real_Estate_Listings

Internet telephony services provider Skype entered a definitive agreement to acquire mobile video software and services provider Qik. The transaction is expected to close later this month; financial terms were not disclosed, but multiple insider sources peg the purchase price at $100 million.

Qik’s platform enables consumers to capture and share video across mobile devices, the web and the desktop–content can be shared in real time or archived. The Qik solution extends across more than 200 mobile phones spanning the iOS, Android, BlackBerry, Windows Mobile and Symbian operating systems; in addition, Qik comes preloaded on a series of devices via partnerships with multiple manufacturers and mobile operators.

According to Skype, the acquisition bolsters its existing video calling services by adding recording, sharing and storage capabilities to its product portfolio. In addition, Skype can leverage Qik’s Smart Streaming technology, which optimizes video transmission over wireless networks. Approximately 40 percent of Skype-to-Skype calls take place over video.

via Skype acquires mobile video sharing startup Qik – RealtyGo.co