Facebook Unites Mobile Web Development Efforts using WURFL and HTML5 | RealtyGo_blog

Facebook has launched a new version of its mobile Web site that it says is much simpler and should work with the capabilities of thousands of different phones.

The leading social network has 250 million monthly active mobile users, and the majority of them access the site through the mobile Web, said Erick Tseng, Facebook’s head of mobile.

The new site, at m.facebook.com, replaces an existing site at that address for feature phones and a separate site at touch.facebook.com for smartphones (where development had recently lagged behind other versions). The new version uses an extended implementation of WURFL, a database that helps map the way the site is displayed to the capabilities of each device. Also known as browser identification look up.

Facebook said it should be able to “delete thousands of lines of old mobile site code” after the release, which is set to roll out to all users over the next couple weeks.

 

 

The company has said that in order to be maximally accessible it will favor mobile Web development over native app development. “We are internalizing our own strategies around HTML5 to prove out that this emphasis on the mobile Web can actually work,” Tseng said.

“Yes, there is going to be a day when the majority of folks have something that looks more like an Android,” Tseng said, “but I don’t believe that’s going to happen in the next year, probably not the next two years.”

Tseng was previously lead product manager for Android before he joined Facebook last May.

RealtyGo uses the same type of browser ID check to efficiently push the proper dedicated page view to the correct mobile device. You will notice when you Scan a QR Code or Text in to receive more information about a real estate listings, your mobile device, wether it be a Smartphone, iPad, Tablet or even on a desk top, the images and data wil reconfigure auto fitting your device.

RealtyGo – Your Real Estate Listings Best Friend!

How to get leads in todays real estate market…, The industry has come a long way! | RealtyGo_blog

“The Future Of Real Estate Lead Generation – Building Lead Generation Machines”

….Darin Persinger

UI

We wanted to post this article we received from Darin. This is a great article and really reminds you how far technology has come. Darin talks about building a machine of sort for lead generation. For us at RealtyGo we believe the internet is the “Machine” and interacting with it efficiently can increase your day-to-day activity and make you more efficient in your business practices. RealtyGo offers Unified Communication which is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. RealtyGo offers easy to use UI (user interface) as well as Best SEO (Search Engine Optimization) practices to promote your mobile and web based real estate listings like no other company can.

Enjoy the article and tank you Darin for the email and  your personal experience.

I got my real estate license in 1997.

Things were different then. Much different.

My real estate lead generation consisted of phone calls to expireds and fsbos.

I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures.

Real estate lead generation was all about “spray and pray.”

The Future Of Real Estate Lead Generation

The future is now and the future of real estate lead generation, I believe is about building machines.

Lead Generation machines.

The great thing about inbound marketing is that it is a machine.

You build the machine, aka a blog post or social media strategy, implement it and it can run on its own. When you wake up in the morning, you have leads from people that registered on your IDX or people that opted-in to your On Demand First Time Home Buyers Webinar.

Sure, back in 1997 I might have had a voice mail waiting for me in the morning on the office voice mail system, because of an ad I ran in the paper. But every week I would have to run another ad. Every week another trip to the newspaper. Every week another few hundred dollars spent.

Building A Lead Generation Machine

What I did in 1997 was truly grinding it out. I wasn’t really building a business. Sure I could create systems and processes, but if I stopped showing up, the leads stopped showing up. I was in the business of real estate lead generation. You shouldn’t be.

You should be in the business of building lead generation machines, and then let those machines go and do the real estate lead generation.

Back in 1997 if someone sold 100 homes a year, they were a balla! Now  you hear about many real estate agents selling 200, 300, 500 homes a year. Sure some of it is because of big REO contracts, but its because they have built lead generation machines.

Technology, the internet and social media have giving you an opportunity to building lead generation machines.

The question is: Are you taking advantage of this opportunity? RealtyGo – Your Real Estate Listings Best Friend!

Also, keep in mind my belief is you can automate tasks, you can’t automate relationships.
My suggestions is go to work on the building of lead generation machines and focus on the relationships those machines create.

Stay Productive,

Darin Persinger

RealtyGo – Mobile that Accelerates your Business!

Unified Communication

Monday Morning Mobile, Great Post from RIS Media / Now that you have got QR Codes down…

Now that you are familiar with QR Codes, lets get a little deeper and touch on things you may not have thought of…

Web to Mobile technology

Now that you’ve cracked the QR code and know that in order to have a successful QR code marketing strategy you need to have a mobile website strategy in place, what is it you should be looking for? There is a lot that goes into building a solid mobile website which will be the foundation for the QR codes or text codes which you decide to employ within your marketing. Here are the most important things to know about implementing a mobile website.

1. Phone recognition. It is important to understand that when building a website for the computer communication, developers focus primarily on three different browsers; Internet Explorer, Mozilla and Safari. However, there are over 6,000 different mobile devices with Web browsers and they all have different specifications. Your mobile website should be built using a platform that is able to recognize not only that the consumers are accessing your site are using the mobile channel, but what type of device they are using and exact specifications of that handheld and browser by doing a browser identification lookup. This allows different users with different PDA devices to have an experience that is unique to them and their particular device; a more elegant experience for an efficient and more user friendly experience.

2. Integration. Having a mobile website is not meant to be a standalone marketing initiative. Your mobile website can integrate with your traditional online website; using redirection code, identifying mobile users and immediately sending them to a mobile enabled version of your website. This allows you to continue to promote your existing website and brand. RealtyGo handles all of this simultaneously while providing you a simple user experience using icons and key words for easy navigation while promoting, editing and updating all your real estate listings and MobileURL’s.  In addition, your mobile website should easily integrate with all current mobile technologies you are employing such as text messages, QR Codes, GPS and Apps. Often, the best and most efficient way to ensure that this is accomplished is to use RealtyGo that provides a complete solution. Keep in mind that RealtyGo has also designed our application to benefit the end user, by offering things like our Auto Scheduler, enabling a potential buyer, new customer, or other business professional to auto schedule an appointment using technology and mobile, saving you time and money.

3. Ease of use. The reason that so many of us frequent sites like Google, Yahoo, Bing, etc.. , from our mobile devices is because it’s easy to use—they do a great job of formatting their sites for mobile tasking. However, we have all had the experience of doing a search, finding the right link and then not being able to get the information that we want because that website does not format for mobile and is more of a pain than its worth. As mobile users we are looking for a quick and efficient experience to get to the information that we want. Maybe our consumers want to see a particular property at 411 Mobile Blvd or properties in close proximity using GPS; either way it’s all about the experience they have finding that information. Your mobile application for Mobile real estate listings should cater to the mentality of the mobile consumer and offer the end user all forms of communication, leaving it up to them which channel they wish to use in order to proceed extracting  information they want and need to make an educated decision, which leads to the next step; contacting you!

Continued updating and usability.

RealtyGo is constantly updating and creating additional functionality for user friendly interfacing. Your real estate business and listings will automatically receive advanced mobile web technology and promotion via the World Wide Web, presenting your listings and real estate listings to consumers searching in the area in which your listings and business reside. We continuously test, approve and integrate the newest technology into our Software to ensure the most relevant and dynamic functionality for everyone interacting with our services.

Keeping these things in mind, please remember that RealtyGo offers MobileURL’s to corroborate all of your real estate information efficiently for Best SEO (search engine optimization) with major website search engines, like Google, Yahoo, Bing and all the other engines searching for relevant information to push your listings to the front of the line, while creating a modern and relevant online real estate resume for all your professional business practices.

RealtyGo – Your Real Estate Listings Best Friend!

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.” Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted. Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom. Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.” In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.” Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

How to set up your Social Networking Channels for FREE / Facebook

How to set up your Social Networking Channels for FREE / Facebook.

Home Search Rumble! Zillow.com vs Realtor.com vs Trulia vs Craigslist vs Homesdatabase- RealtyGo blog

Here is an article we found in regards to where large real estate search sites are lacking. Now with RealtyGo.co you can post your Mobile real estate listings within other real estate listings using any of the sites mentioned within the linked article. Promote all your real estate listing photos and your professional business contact information using Mobile real estate listings.

Mobile Listing TAG

Digital Mobile Listing TAG by RealtyGo.co – Your Real Estate Listings Best Friend!

Home Search Rumble! Zillow.com vs Realtor.com vs Trulia vs Craigslist vs Homesdatabase. RealtyGo blog

Go Mobile with RealtyGo

Are you currently doing this..; with your Real Estate Flyers and Point of Contact Advertising?

If you currently have a Real Estate listing, and you are using black and white flyers at point of contact as your only modality of advertising your clients home, you may be doing a disservice to your client and your professional real estate business.

This photo was taken locally on January 23 2011

This is an actual photo taken in January of 2011.

Before RealtyGo – advertising with black and white flyers was considered, a more affordable way to advertise your listings, vs Expensive Full Color Flyers. Now with our point of contact SmartCode and/or SMS “text message” gateway, you can offer the most current information regarding your Real Estate Listing(s) at all times. When you edit your online listing info within RealtyGo’ s website, all your listing information dynamically updates, giving prospective home buyers and new customers the most current information possible for all your Real Estate Listings!

Flyers, Black and White or color, can be expensive and often times are a strain on the environment. RealtyGo allows you to offer your Real Estate listings using Green Real Estate Communication. Is this a big deal? well we think so.  RealtyGo was designed to lift the burden of expensive overhead costs for listers and real estate listings, not to mention cut back on excessive paper printing and ink use. Prospective buyers, new customers and other real estate professionals can access all your listings using their mobile telephone, iPad, tablet, Smartphone, or any PDA device.

Green Real Estate Communication

RealtyGo allow you to list all your “other” real estate listings within our database for free. Once you have signed up for at least one Mobile URL which is $9.99 per month, you can list all your real estate listings for better SEO (Search engine optimization) from google, yahoo, bing – on the World Wide Web. Prospective buyers and consumers using our Search bar in the upper right corner of our  home page at RealtyGo.co can see all your “other” listings you have added to World Wide Web for free, using RealtyGo.

RealtyGo - Green Real Estate Communication!

RealtyGo.co official launch date – January 18 2011; Get your unique Mobile URL before someone else does….

Thank you for all your patience and for pre-registration.

Our official launch date and our World Wide Website debut will be tomorrow January 18 2011.

RealtyGo

RealtyGo.co / Mobile Real Estate and more...

Verizon to pair iPhone with unlimited data plan – RealtyGo.co

Verizon Wireless (NYSE:VZ) plans to sell a CDMA-capable iPhone from Apple (NASDAQ:AAPL) with unlimited data service, according to a report in the Wall Street Journal, helping Verizon distinguish the smartphone from AT&T Mobility (NYSE:T), which stands to lose its exclusive grip on the device.

Verizon to offer the iPhone with unlimited data plans...

The report, which cited an unnamed source familiar with Verizon’s plans, said the carrier will begin selling the iPhone around the end of the month. The Journal, along with other media outlets including Bloomberg and Reuters, reported that Verizon will unveil the iPhone at a media event in New York City Tuesday. Verizon sent out invitations to event, which starts at 11 a.m. EST and will be headlined by Lowell McAdam, president and chief operating officer of Verizon Communications and the former head of Verizon Wireless. The invitation asks recipients to “join us as we share the latest news,” but provided no details. FierceWireless will be onsite Tuesday covering the event.

AT&T has been the exclusive provider for the iPhone since 2007 and last year introduced tiered, usage-based data plans. Verizon has long offer an unlimited data plan for smartphones at $30 per month, but late last year added an option of 150 MB per month for $15.

Verizon has been insisting for months that its network is capable of handling increased traffic from an iPhone. The company’s network has been tested by an influx of millions of subscribers using devices that run on Google’s (NASDAQ:GOOG) Android platform. AT&T has admitted it was unprepared for the deluge of traffic the iPhone caused, but has since spent billions upgrading its network to support faster data speeds and increased traffic.

While the announcement by Verizon is not yet official, analysts are already trying to predict how the competitive landscape will be altered if Verizon does launch the iPhone. Sales estimates by many analysts vary, but a consensus has emerged that Verizon might sell 9 million to 12 million iPhones in 2011. Others, however, are more cautious.

“PRTM believes that analyst predictions of as many as 13 million Verizon iPhone sales in 2011 are unlikely to be fulfilled,” PRTM analyst Dan Hays said. “More likely, we will see 2011 Verizon iPhone sales in the range of 5-7 million, slowed by the high cost of subscribers breaking existing contracts, limitations of Verizon’s CDMA technology for multi-tasking and global roaming, and an attractive portfolio of competing 3G and 4G devices in Verizon’s arsenal.”

The iPhone’s arrival from Verizon could also help blunt the growth of Android and stall BlackBerry maker Research In Motion (NASDAQ:RIMM). According separate reports from research firms Canalys and the NPD Group, Android captured around 44 percent of the U.S. smartphone market in the third quarter, besting both Apple and RIM.

via WSJ: Verizon to pair iPhone with unlimited data plan – RealtyGo