Slightly more than a third of all U.S. subscribers used a downloaded mobile application in November 2010–up 1.1 percentage points over the previous three-month period–according to digital research firm comScore. In addition, 67.1 percent of subscribers used text messaging services in November, up 0.5 percentage points, and 23.5 percent accessed social networks or blogs, a 1.0 percentage point increase. comScore adds that mobile gaming attracted 22.6 percent of the U.S. wireless audience, and 15.0 percent tuned in to mobile music services.
According to comScore, about 61.5 million U.S. subscribers own smartphones as of November, up 10 percent over the preceding three-month period and a figure certain to increase even more significantly following the recent holiday season. Research In Motion’s (NASDAQ:RIMM) BlackBerry operating system continues to lead the U.S. market at 33.5 percent of subscribers, but its dominance is shrinking rapidly, decreasing 4.1 percentage points over the previous three months. Google’s (NASDAQ:GOOG) Android is now in second overall at 26.0 percent market share (a 6.4 percentage points leap), edging past Apple’s (NASDAQ:AAPL) iOS at 25.0 percent (up 0.8 percentage points). Microsoft’s (NASDAQ:MSFT) Windows Phone fell further off the pace in November, sliding 1.8 percentage points to capture 9.0 percent of the U.S. smartphone market.