Monday Morning Mobile, Great Post from RIS Media / Now that you have got QR Codes down…

Now that you are familiar with QR Codes, lets get a little deeper and touch on things you may not have thought of…

Web to Mobile technology

Now that you’ve cracked the QR code and know that in order to have a successful QR code marketing strategy you need to have a mobile website strategy in place, what is it you should be looking for? There is a lot that goes into building a solid mobile website which will be the foundation for the QR codes or text codes which you decide to employ within your marketing. Here are the most important things to know about implementing a mobile website.

1. Phone recognition. It is important to understand that when building a website for the computer communication, developers focus primarily on three different browsers; Internet Explorer, Mozilla and Safari. However, there are over 6,000 different mobile devices with Web browsers and they all have different specifications. Your mobile website should be built using a platform that is able to recognize not only that the consumers are accessing your site are using the mobile channel, but what type of device they are using and exact specifications of that handheld and browser by doing a browser identification lookup. This allows different users with different PDA devices to have an experience that is unique to them and their particular device; a more elegant experience for an efficient and more user friendly experience.

2. Integration. Having a mobile website is not meant to be a standalone marketing initiative. Your mobile website can integrate with your traditional online website; using redirection code, identifying mobile users and immediately sending them to a mobile enabled version of your website. This allows you to continue to promote your existing website and brand. RealtyGo handles all of this simultaneously while providing you a simple user experience using icons and key words for easy navigation while promoting, editing and updating all your real estate listings and MobileURL’s.  In addition, your mobile website should easily integrate with all current mobile technologies you are employing such as text messages, QR Codes, GPS and Apps. Often, the best and most efficient way to ensure that this is accomplished is to use RealtyGo that provides a complete solution. Keep in mind that RealtyGo has also designed our application to benefit the end user, by offering things like our Auto Scheduler, enabling a potential buyer, new customer, or other business professional to auto schedule an appointment using technology and mobile, saving you time and money.

3. Ease of use. The reason that so many of us frequent sites like Google, Yahoo, Bing, etc.. , from our mobile devices is because it’s easy to use—they do a great job of formatting their sites for mobile tasking. However, we have all had the experience of doing a search, finding the right link and then not being able to get the information that we want because that website does not format for mobile and is more of a pain than its worth. As mobile users we are looking for a quick and efficient experience to get to the information that we want. Maybe our consumers want to see a particular property at 411 Mobile Blvd or properties in close proximity using GPS; either way it’s all about the experience they have finding that information. Your mobile application for Mobile real estate listings should cater to the mentality of the mobile consumer and offer the end user all forms of communication, leaving it up to them which channel they wish to use in order to proceed extracting  information they want and need to make an educated decision, which leads to the next step; contacting you!

Continued updating and usability.

RealtyGo is constantly updating and creating additional functionality for user friendly interfacing. Your real estate business and listings will automatically receive advanced mobile web technology and promotion via the World Wide Web, presenting your listings and real estate listings to consumers searching in the area in which your listings and business reside. We continuously test, approve and integrate the newest technology into our Software to ensure the most relevant and dynamic functionality for everyone interacting with our services.

Keeping these things in mind, please remember that RealtyGo offers MobileURL’s to corroborate all of your real estate information efficiently for Best SEO (search engine optimization) with major website search engines, like Google, Yahoo, Bing and all the other engines searching for relevant information to push your listings to the front of the line, while creating a modern and relevant online real estate resume for all your professional business practices.

RealtyGo – Your Real Estate Listings Best Friend!

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