“The Future Of Real Estate Lead Generation – Building Lead Generation Machines”
We wanted to post this article we received from Darin. This is a great article and really reminds you how far technology has come. Darin talks about building a machine of sort for lead generation. For us at RealtyGo we believe the internet is the “Machine” and interacting with it efficiently can increase your day-to-day activity and make you more efficient in your business practices. RealtyGo offers Unified Communication which is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. RealtyGo offers easy to use UI (user interface) as well as Best SEO (Search Engine Optimization) practices to promote your mobile and web based real estate listings like no other company can.
Enjoy the article and tank you Darin for the email and your personal experience.
I got my real estate license in 1997.
Things were different then. Much different.
My real estate lead generation consisted of phone calls to expireds and fsbos.
I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures.
Real estate lead generation was all about “spray and pray.”
The Future Of Real Estate Lead Generation
The future is now and the future of real estate lead generation, I believe is about building machines.
Lead Generation machines.
The great thing about inbound marketing is that it is a machine.
You build the machine, aka a blog post or social media strategy, implement it and it can run on its own. When you wake up in the morning, you have leads from people that registered on your IDX or people that opted-in to your On Demand First Time Home Buyers Webinar.
Sure, back in 1997 I might have had a voice mail waiting for me in the morning on the office voice mail system, because of an ad I ran in the paper. But every week I would have to run another ad. Every week another trip to the newspaper. Every week another few hundred dollars spent.
Building A Lead Generation Machine
What I did in 1997 was truly grinding it out. I wasn’t really building a business. Sure I could create systems and processes, but if I stopped showing up, the leads stopped showing up. I was in the business of real estate lead generation. You shouldn’t be.
You should be in the business of building lead generation machines, and then let those machines go and do the real estate lead generation.
Back in 1997 if someone sold 100 homes a year, they were a balla! Now you hear about many real estate agents selling 200, 300, 500 homes a year. Sure some of it is because of big REO contracts, but its because they have built lead generation machines.
Technology, the internet and social media have giving you an opportunity to building lead generation machines.
The question is: Are you taking advantage of this opportunity? RealtyGo – Your Real Estate Listings Best Friend!
Also, keep in mind my belief is you can automate tasks, you can’t automate relationships.
My suggestions is go to work on the building of lead generation machines and focus on the relationships those machines create.
RealtyGo – Mobile that Accelerates your Business!