Archive for category Best Buy

Best Buy gets in the “mood” with QR Codes…

Best Buy’s use of QR Codes has become a benchmark for other retailers and their latest experiment is no exception. Posters (image below) have gone up at Best Buy Headquarters to test the viability of mood sampling. The relevant QR Code when scanned inputs a single value ‘good’ or ‘bad’ and a running total of […] The strange thing about this add is the thumbs up is on the left, if you right handed, which a majority of people are, its seems natural to want to scan the QR code on the right, which i will admit i almost did by accident. Enjoy!

This month Best Buy added QR codes to the fact tags in all their U.S. retail stores, making them the first national retailer in the US to embrace their shopper’s desire to use mobile devices during their shopping trips. This is the latest in a series of savvy moves by the retail giant to pioneer the integration of social networks and mobile marketing with their brick- and-mortar retail experience.  According to an InsightExpress study, 82% of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior.

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