Archive for category google
Google owned a 65% share of U.S. Web searches in April | Technology | Los Angeles Times | RealtyGo | Blog
Google led search-engine traffic in April, with 65.4% of Web searches taking place on Google-owned search sites, according to the research firm ComScore.
The Mountain View, Calif.,-based company’s search traffic, while dominating, was down slightly from March when Google-owned sites took up a 65.7% share of the market, ComScore reported.
Coming in second place last month was Yahoo, which accounted for 15.9% share of online searches, up 0.2% from March, the research firm said.
In third came Microsoft search sites, which were also up 0.2%, taking up a 14.1% slice of the market, ComScore said.
In a distant fourth place slot was the Ask Network, which nabbed a 3.0% share of online search queries, followed by AOL which had a 1.5% take in April, ComScore reported. Ask and AOL’s April numbers were each down 0.1%, the report said.
Yahoo and Microsoft’s search sites are powered by the Microsoft Bing search engine. When Yahoo and Microsoft’s search sites are combined, Bing powered a 30% share of the online search market.
Like Microsoft, Goolge too powers searches for sites it doesn’t own, one of them being AOL.
When AOL and Google’s performance is counted together, Google’s numbers rise slightly, accounting for 67.3% of searches in March and 66.9% in April.
Understanding the interplay between the wireline and wireless worlds is important as value shifts occur. You can’t have a blockbuster iPad2 launch without Wi-Fi. And 55% to 60% of the embedded home Wi-Fi base is coming through cable modems. Apple Inc.’s success eventually results in Comcast Corp.’s, Time Warner Cable Inc.’s, Verizon Communications Inc.’s FioS and even AT&T Inc.’s U-Verse’s success.
With the next generation of tablet and phone devices (Apple’s iPad2 and the HTC Corp. Thunderbolt, for example) comes the front facing camera. We wrote about this with the column “The iPhone without a contract” last Labor Day. Sprint Nextel Corp.’s HTC Evo 4G launched last year with a front-facing camera using the WiMAX network and QiK (now owned by Skype) as the pre-installed app. New hardware begets new software. And this new software is high BPS (bandwidth per second). The higher the BPS, the faster the app.
The next $100 billion of value in the telecommunications industry (inclusive of software) is going to be created by the fast app ecosystem. Combine secure cloud computing with gigabit Ethernet backhaul and dual-core processors and you have the makings of an entirely new industry. It’s not that Groupon brought millions of us daily deals – it’s that they now bring them to us in 1080p (or whatever form factor your device can support). I can now see next year’s holiday blockbuster toys in action at Amazon.com (or through their app), not still photos. And video communication, including a revamped Pandora + YouTube, is now connected to my television. Why do I have a V-Tech cordless phone (and a $40 per month bill)? Why do I have a premium digital video tier?
It’s an exciting world to dream about, and developments are coming very quickly, thanks to companies like Apple and Google Inc. The highest returns can only occur, however, when you expand the market from portable (Wi-Fi) to mobile devices. In car. On train. On bus. If you are moving, you need mobility, not portability. And mobility requires bandwidth that moves with you.
This is where the wireless carriers come in. They hold the keys to mobile fast apps. As much as the developer community wants to circumvent or ignore relationships with the wireless carriers, they cannot achieve a high common denominator (“fastest app”) without the ability to achieve consistent bandwidth speeds and consistently low latency. Said another way, those applications developers that invest in the network interfaces and carrier relationships will create differentiation (and value) faster than those who dumb performance down to the lowest levels. When technology moves quickly, value is created from those companies who can expand with the market, who can achieve the highest and best result instead of the lowest and least. The bandwidth disparity created by 2G/3G/4G and Wi-Fi networks operating simultaneously is too great.
The only way Sprint Nextel and T-Mobile USA Inc. (combined or separate) can grow 10 to 20 million net adds in the next three years is to partner with the fast applications developers. Multi-player Angry Birds in 3D with optional voice chat does not happen without network integration – the connections are real-time, not “push” and servers need to be very close to the network. Sprint Nextel and T-Mobile USA may need more growth than 10 to 20 million net adds over the next 3 years to remain relevant. Dropped calls be damned – what about dropped apps?
So we have a willing development community, at least two willing carriers (on top of Verizon Wireless and AT&T Mobility who will definitely not take this lying down), and capital waiting to earn disproportionate returns. Where do we get started? Three ideas:
1. Multi-player Angry Birds in 3D with optional voice chat takes applications to a new level. Maybe an “all green” AB on March 17?
2. Facebook (or their replacement) could reinvent video communications singlehandedly (and take advertising to a new level).
3. Cloud-based communications directories with caller identificaton (app free version includes a mini-advertisement delivered on every incoming call).
One of the biggest reasons for any directory is discovery. In the old days of White Pages, we discovered a street address and a phone number associated with a name. With the advent of fast apps, I may want to know if you have FaceTime and if you are available for a quick chat, even if you are not in my contact list. Where’s the FaceTime (or Skype or Fring or ooVoo or YouTube or Facebook) listing on my BlackBerry? It doesn’t exist. Then how do I discover that you have FaceTime (meaning an Apple device that has a front facing camera on a participating carrier that has optimized FaceTime for their 4G network)? We need a better discovery engine to make FaceTime or their competitor a more relevant communications application.
The directory needs to protect privacy. I need to be able to turn off applications from being used by some and make an entirely different set of applications available to others. The directory needs to be connected to individuals, not Exchange (which, as explained in the last paragraph, doesn’t have room for these listings anyway). Privacy is easiest with an independent source – friendly to but free from wireless carriers, handset manufacturers, and operating systems.
Finally, the directory needs to be free. Listed or unlisted, private, user-controlled and free. This is not to say that there aren’t charges for “end caps” (featured fast apps), or that larger corporate or association directories don’t pay some fees, or that we show a mini-message on every incoming call in exchange for a free app, but this is not the calling name data storage margins of the past. And, if it can bring in 10 to 20 million customers for Sprint Nextel and T-Mobile USA (together or separate), it’s worth the carrier effort.
Fast apps are the next $100 billion opportunity in the communications industry. A well executed fast apps strategy by T-Mobile USA and Sprint Nextel (combined or separate) can break the current duopoly (or Verizon Wireless can execute it on its own with LTE and cripple their competition). To make fast apps a reality, the discovery process needs to be radically simpler, privacy needs to be protected, and it needs to be free to the end user. We need an independent directory.
Here come the fast apps. Are you ready?
Jim Patterson is CEO and co-founder of Mobile Symmetry, a start-up created for carriers to solve the problems of an increasingly mobile-only society. Patterson was most recently President – Wholesale Services for Sprint and has a career that spans over eighteen years in telecom and technology. Patterson welcomes your firstname.lastname@example.org.
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Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.As proof of mobile’s growth, Schmidt cited some statistics related to this year’s Super Bowl advertisers: The number of mobile searches for Chrysler, for instance, jumped 102 times during the game, compared with only 48 times for desktop searches. And the number of mobile searches for GoDaddy jumped 315 times, compared with 38 times on desktops.Schmidt, who spoke Sunday at the IAB event in Palm Springs, Calif., also said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.”Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.Schmidt, who will leave his post as Google CEO on April 4, used those stats to make a case for linking display advertising and mobile.“The technology has finally caught up with the promises we talked about for so long,” Schmidt said. He predicted that display advertising could hit $200 billion business, though he declined to say when that milestone would be reached. Display is currently a $17 billion business globally. Google’s share of that is about $2.5 billion a year.
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