Archive for category Mobile Ads
Understanding the interplay between the wireline and wireless worlds is important as value shifts occur. You can’t have a blockbuster iPad2 launch without Wi-Fi. And 55% to 60% of the embedded home Wi-Fi base is coming through cable modems. Apple Inc.’s success eventually results in Comcast Corp.’s, Time Warner Cable Inc.’s, Verizon Communications Inc.’s FioS and even AT&T Inc.’s U-Verse’s success.
With the next generation of tablet and phone devices (Apple’s iPad2 and the HTC Corp. Thunderbolt, for example) comes the front facing camera. We wrote about this with the column “The iPhone without a contract” last Labor Day. Sprint Nextel Corp.’s HTC Evo 4G launched last year with a front-facing camera using the WiMAX network and QiK (now owned by Skype) as the pre-installed app. New hardware begets new software. And this new software is high BPS (bandwidth per second). The higher the BPS, the faster the app.
The next $100 billion of value in the telecommunications industry (inclusive of software) is going to be created by the fast app ecosystem. Combine secure cloud computing with gigabit Ethernet backhaul and dual-core processors and you have the makings of an entirely new industry. It’s not that Groupon brought millions of us daily deals – it’s that they now bring them to us in 1080p (or whatever form factor your device can support). I can now see next year’s holiday blockbuster toys in action at Amazon.com (or through their app), not still photos. And video communication, including a revamped Pandora + YouTube, is now connected to my television. Why do I have a V-Tech cordless phone (and a $40 per month bill)? Why do I have a premium digital video tier?
It’s an exciting world to dream about, and developments are coming very quickly, thanks to companies like Apple and Google Inc. The highest returns can only occur, however, when you expand the market from portable (Wi-Fi) to mobile devices. In car. On train. On bus. If you are moving, you need mobility, not portability. And mobility requires bandwidth that moves with you.
This is where the wireless carriers come in. They hold the keys to mobile fast apps. As much as the developer community wants to circumvent or ignore relationships with the wireless carriers, they cannot achieve a high common denominator (“fastest app”) without the ability to achieve consistent bandwidth speeds and consistently low latency. Said another way, those applications developers that invest in the network interfaces and carrier relationships will create differentiation (and value) faster than those who dumb performance down to the lowest levels. When technology moves quickly, value is created from those companies who can expand with the market, who can achieve the highest and best result instead of the lowest and least. The bandwidth disparity created by 2G/3G/4G and Wi-Fi networks operating simultaneously is too great.
The only way Sprint Nextel and T-Mobile USA Inc. (combined or separate) can grow 10 to 20 million net adds in the next three years is to partner with the fast applications developers. Multi-player Angry Birds in 3D with optional voice chat does not happen without network integration – the connections are real-time, not “push” and servers need to be very close to the network. Sprint Nextel and T-Mobile USA may need more growth than 10 to 20 million net adds over the next 3 years to remain relevant. Dropped calls be damned – what about dropped apps?
So we have a willing development community, at least two willing carriers (on top of Verizon Wireless and AT&T Mobility who will definitely not take this lying down), and capital waiting to earn disproportionate returns. Where do we get started? Three ideas:
1. Multi-player Angry Birds in 3D with optional voice chat takes applications to a new level. Maybe an “all green” AB on March 17?
2. Facebook (or their replacement) could reinvent video communications singlehandedly (and take advertising to a new level).
3. Cloud-based communications directories with caller identificaton (app free version includes a mini-advertisement delivered on every incoming call).
One of the biggest reasons for any directory is discovery. In the old days of White Pages, we discovered a street address and a phone number associated with a name. With the advent of fast apps, I may want to know if you have FaceTime and if you are available for a quick chat, even if you are not in my contact list. Where’s the FaceTime (or Skype or Fring or ooVoo or YouTube or Facebook) listing on my BlackBerry? It doesn’t exist. Then how do I discover that you have FaceTime (meaning an Apple device that has a front facing camera on a participating carrier that has optimized FaceTime for their 4G network)? We need a better discovery engine to make FaceTime or their competitor a more relevant communications application.
The directory needs to protect privacy. I need to be able to turn off applications from being used by some and make an entirely different set of applications available to others. The directory needs to be connected to individuals, not Exchange (which, as explained in the last paragraph, doesn’t have room for these listings anyway). Privacy is easiest with an independent source – friendly to but free from wireless carriers, handset manufacturers, and operating systems.
Finally, the directory needs to be free. Listed or unlisted, private, user-controlled and free. This is not to say that there aren’t charges for “end caps” (featured fast apps), or that larger corporate or association directories don’t pay some fees, or that we show a mini-message on every incoming call in exchange for a free app, but this is not the calling name data storage margins of the past. And, if it can bring in 10 to 20 million customers for Sprint Nextel and T-Mobile USA (together or separate), it’s worth the carrier effort.
Fast apps are the next $100 billion opportunity in the communications industry. A well executed fast apps strategy by T-Mobile USA and Sprint Nextel (combined or separate) can break the current duopoly (or Verizon Wireless can execute it on its own with LTE and cripple their competition). To make fast apps a reality, the discovery process needs to be radically simpler, privacy needs to be protected, and it needs to be free to the end user. We need an independent directory.
Here come the fast apps. Are you ready?
Jim Patterson is CEO and co-founder of Mobile Symmetry, a start-up created for carriers to solve the problems of an increasingly mobile-only society. Patterson was most recently President – Wholesale Services for Sprint and has a career that spans over eighteen years in telecom and technology. Patterson welcomes your firstname.lastname@example.org.
If you currently have a Real Estate listing, and you are using black and white flyers at point of contact as your only modality of advertising your clients home, you may be doing a disservice to your client and your professional real estate business.
This is an actual photo taken in January of 2011.
Before RealtyGo – advertising with black and white flyers was considered, a more affordable way to advertise your listings, vs Expensive Full Color Flyers. Now with our point of contact SmartCode and/or SMS “text message” gateway, you can offer the most current information regarding your Real Estate Listing(s) at all times. When you edit your online listing info within RealtyGo’ s website, all your listing information dynamically updates, giving prospective home buyers and new customers the most current information possible for all your Real Estate Listings!
Flyers, Black and White or color, can be expensive and often times are a strain on the environment. RealtyGo allows you to offer your Real Estate listings using Green Real Estate Communication. Is this a big deal? well we think so. RealtyGo was designed to lift the burden of expensive overhead costs for listers and real estate listings, not to mention cut back on excessive paper printing and ink use. Prospective buyers, new customers and other real estate professionals can access all your listings using their mobile telephone, iPad, tablet, Smartphone, or any PDA device.
RealtyGo allow you to list all your “other” real estate listings within our database for free. Once you have signed up for at least one Mobile URL which is $9.99 per month, you can list all your real estate listings for better SEO (Search engine optimization) from google, yahoo, bing – on the World Wide Web. Prospective buyers and consumers using our Search bar in the upper right corner of our home page at RealtyGo.co can see all your “other” listings you have added to World Wide Web for free, using RealtyGo.
iPad 2 Rumor Roundup – Mobile Crunch – RealtyGo
RealtyGo is a user friendly software service for anyone promoting real estate listings.
Using our SmartCode or Mobile text message gateway, Potential home buyers, new customers and business professionals can receive immediate real estate listing information, pictures, contact info, virtual tours, your personal website, etc.. .
Listing with RealtyGo is affordable and easy. Your first listing is $9.99 (per month) and each listing thereafter is $4.99 (per month) We also provide you with a Mobile URL to TAG all your listings and create a robust keyword search term that becomes specific to your real estate listing(s)/business. An example of a Mobile URL is the word “DEMO” in the 4′ by 2′ Printable Label TAG, shown here in the photo; We chose a generic Mobile URL – “DEMO”, however imagine your Unique Mobile URL; Example “VonRealty” – any time a potential buyer or new customer searches for the term “VonRealty” your current and archived real estate listings are presented and your Mobile URL will become your online resume of all your real estate activities, real estate listings, personal contact info and much more.
RealtyGo’s real estate listings are properly TAG’ed and index with all major Search Engines, like Google,Yahoo, Bing for premium SEO. What this means for you and your real estate business is your Mobile URL “VonRealty” becomes a unique “KeyWord” for search engine optimization and becomes relevant when a potential buyer is searching for you and your real estate listing(s)/business.
Many times potential buyers or new customers may forget the address or listing agent of the vacation home or real estate listing they liked; Mobile URL allows any lister, Agents/Brokers, FSBO,VRBO,etc.. , to TAG their listing(s) with one easy to remember Mobile URL. The best feature of the Mobile URL is its specific to the listing and your “type” of listing – which is well organized for easy search and delivers your listings with accurate SEO and keyword search on all major search engines. It’s like having your own WWW for each one of your real estate listings, that all sync together under your professional membership account with RealtyGo.
Google’s (NASDAQ:GOOG) AdMob mobile advertising network now receives over 2 billion ad requests each day, more than quadrupling requests over the last year. According to Google, the AdMob network now fields more requests in each 24-hour period than it did in the entire month of December 2007; more than 100 million unique Android and iOS devices request ads each month, nearly doubling over the last six months. Asia leads all international markets in terms of regional growth, with monthly ad requests increasing 564 percent over the past year–Western Europe is next at 471 percent, followed by Oceania (363 percent) and North America (266 percent).
Google acquired AdMob for $750 million in 2009, finalizing the deal last May. According to research firm IDC, Google controlled 59 percent of the U.S. mobile advertising market (including search and display ads) at the end of 2010; prior to the AdMob deal, Google represented 48.6 percent. Apple (NASDAQ:AAPL), which in January 2010 acquired mobile ad network Quattro Wireless for $275 million and introduced its iAd platform in July, finished 2010 controlling 8.4 percent of the market, IDC adds.
T-Mobile USA announced it will sell the Android-powered G-Slate tablet, built by LG, “in coming months.”
The companies provided little in the way of details. The G-Slate will run the “Honeycomb” version of Android 3.0, which is designed for tablet-style gadgets, and will support T-Mobile’s HSPA+ network, which the carrier has branded as 4G. The companies did not release specifications, pricing or a launch date.
The announcement of the G-Slate came mere minutes after Motorola Mobility (NYSE:MMI) unveiled its own Honeycomb-powered tablet, the Xoom for Verizon Wireless (NYSE:VZ)–a possible move by T-Mobile and LG to lessen the splash of Motorola’s announcement here at the Consumer Electronics Show.
The G-Slate represents a further evolution of both T-Mobile USA and LG’s respective strategies. T-Mobile has been working to broaden and deepen its lineup of high-end devices, and currently sells the Samsung GalaxyTab tablet and the HSPA+-powered G2 and myTouch 4G smartphones. All of the gadgets run Google’s (NASDAQ:GOOG) Android platform.
For LG, the G-Slate brings to a close the company’s troubled tablet journey. LG announced in July its intention to offer an Android tablet in the fourth quarter of 2010. However, in October the company said it scrapped plans to offer an Android 2.2 tablet, arguing Android 2.2, dubbed Froyo, isn’t suitable for tablet-sized devices.
….and our Mobile Real Estate software and services will run on any tablet and Smartphone Operating System.