Archive for category Mobile Advertising

Smartphones to Overtake Feature Phones in U.S. by 2011 | Nielsen Wire | RealtyGo_blog

The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to  friends, the internet and the world at large. The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone. If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.

Smartphone early adopters, more men then women, percentage wise.

The Smartphone User

Slightly more males than females are getting smartphones (53% versus 47%) which is what we would expect for technical early adopter products. In terms of demographics, Hispanic Americans and Asians are slightly more likely to have a smartphone than what their share of population would indicate, which is a trend we see in the adoption of other mobile data services. While smartphones started out in the business segment, two-third of today’s buyers of smartphones are personal users.

Loyalty

In the last six months, roughly 77% of new smartphone buyers remained loyal to their wireless operator, while 18% switched to a new provider to get their new smartphone with the remaining percentage made up of first-time smartphone buyers. Interestingly enough, the percentage of people who switched carriers and got a new smartphone is not higher than that of the average wireless subscriber.

Smarphone adapters that stayed with current wireless carrier or switched to a new carrier for the phone options.

This indicates that the portfolio of the wireless carriers in general is robust enough to prevent any wide-spread smartphone flight from one carrier to the other, with very few exceptions. The added bonus for wireless carriers is that smartphone owners are significantly more satisfied (81%) with their device than feature phone owners (66%).

Features, features, features

Smartphones show higher application usage than feature phones even at the basic built-in application level. During Nielsen’s Mobile Insights survey we asked the respondents about features they’ve used in the last 30 days. The good news for the smartphone market is that people are actually taking advantage of the device capabilities.

The percentage of people who use their phone for only voice communications drops from 14% among new feature phone owners to 3% of smartphone owners. The use of the built-in camera and video capability jumps by almost 20% for both categories, due to the generally better quality and user friendliness of the features. Smartphones also often have a better speaker which translates into more frequent usage from about half of feature phone owners to about two-thirds of smartphone owners. Not surprisingly the use of Wi-Fi increases 10-fold from 5% for feature phone owners to 50% for smartphone users to satisfy the need for fast downloads.

RealtyGo supports both QR Code real estate information retrievel and SMS/MMS Text Messaging.

via Smartphones to Overtake Feature Phones in U.S. by 2011 | Nielsen Wire.

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Ten Reasons Why Real Estate Professionals will benefit from Social Media | RealtyGo_blog

Doesn’t the image depict the way real estate is headed in our near future, if not already a necessity for most Agents to survive today when working with tech savvy clients, banks and/or any third party entities requiring analytics or reporting tools to reveal consumer patterns, as well to prove a real estates agents prior success in this tough market.

There are lots and lots of Real Estate Professionals that still aren’t quite convinced though when it comes to Social Media especially when it applies to them. It could even be as simple as the “Fear of the Unknown”. Its easier to dismiss new practices and stick to old traditions, but what if you could keep your traditions of real people networking in your community, which is still a very valuable trait to have, and update your online presence with out doing anything different then your use to. Would you take advantage of it. RealtyGo offers agents, brokers, real estate professionals, Vacation home owners and for sale by owner the ability to offer potential buyers, renters, investors and new customers easy engagement tools using modern day technology. Your Smartphone is a good example, place RealtyGo’s QR Codes anywhere you want to offer consumers information about your real estate listing(s) (flyer box, rider sign, real estate signs, print ads, digital ad space, like craigslist, zillow, Realtor.com) and allow the end user to choose their method of contacting you. This doesn’t mean you have to take you phone number off your signage or change anything your currently doing, RealtyGo  just makes it easier for you to interact and communicate, update, showoff, edit and promote your real estate listings and business using Mobile phones and the World Wide Web. Don’t think for a moment that by not offering consumers the means to get immediate information that you are some how helping your business, end users can google anything and find all the information they like about any real estate listing by searching online. It may be better for you and your clients if you show consumers information you want them to see at first look,like updated photos, remodels that have been done, positive information, because if you leave it up to the end user to go searching out in the wild wild west, we call the internet for information on your real estate, they may find old, non relevant information, old pictures, a previous owner or lister and even get distracted along the way and forget about your real estate listing all together. Make it easy for potential buyers to get immediate information and communicate with you, auto schedule appointments and leave notes about your property, which they can later review and use as a point of reference when making a decision to move forward.

Ten Reasons Why Real Estate Professionals will benefit from Social Media:

  1. Brand Exposure (Facebook 500+ million users, Twitter 300+ million users, Linkedin 80+ million users etc)
  2. Your Competition is already there and has a following that you have to catch up to!
  3. This is how your potential clients find information about Real Estate (buying, selling etc)
  4. There are conversations being had about your Brand and Industry that you NEED to respond to!
  5. Gives consumers and other professionals a better idea of WHO they are dealing with – Transparency!
  6. You will benefit from the Community style flow of information and find out things you otherwise wouldn’t have, enabling you to update your business model. I mean lets face it, every great company has to eventually make changes to keep up with new trends, especially since were in a Global market these days, buyers from outside the U.S. daily.
  7. You will be an Industry Leader – Not Follower!  Early adopters of dynamic practices are winning big!
  8. You will find NEW ways to conduct and streamline your business!  Growing a client base and professional Network, not only traditionally within your immediate community, but also abroad through the world wide web.
  9. You can call yourself the “Neighborhood Expert” and your profiles,articles and new methodology will support that claim!
  10. Technology and Business Models are evolving and so must you!  Lastly everyone else is doing it and you don’t want to be the one guy or gal NOT doing it!

RealtyGo makes it easy to use, apply, utalize and share your mobile real estate listings and business with advanced technology like QR Codes, SMS/MMS Text messaging, GPS and more.

RealtyGo – Your Real Estate Listings Best Friend!

Global Real Estate Market

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10 important documents you need to prepare, when buying or selling a home | RealtyGo_blog

Home buyers and -sellers alike often burst with anticipatory irritation at the mere thought of  paperwork their expected to complete in order to satisfy a transaction, above and beyond the basic loan application, contract, disclosures and closing docs. These little nuisances start way in advance; it’s as though, before they even start visiting open houses, buyers begin to visualize – and dread – spending hours upon hours searching through records and old files, seeking forgotten and/or boxed up documents.

The experience of obtaining a home loan is usually dreaded by most, – there are oodles of hoops through which to jump and, occasionally, the loan underwriter requests something sort of bizarre. But more commonly, there’s a pretty finite universe of documents you’ll really need to scrounge up to get your home bought – or sold. however their is a lighter side, since half the home buyers in the nation last year were first time home buyers they haven’t yet experienced such document digging or hustle and bustle of getting all their proper paper work together. So here is a few things to keep you, as their Agent/Broker on your feet, and your clients prepared for getting their desired real estate transaction closed.

  1. ID (e.g., driver’s license, state-issued ID, passport).  Who must produce it?  Buyers and sellers.  Why?  Lender wants to know that you are who you say you are, buyers, and the title insurance company wants to make sure, sellers, that you actually have the right to sell the home.  Funny enough, this commonly goes unrequested until you get to the closing table, when the notary requests to see it before signing, but some mortgage brokers and even some real estate brokers and agents may ask to see it earlier on.
  2. Paycheck Stubs.  Who must produce them?  Any buyer financing their purchase with a mortgage.  Sellers, usually only will need to in the case of a short sale.  Why? Buyers’ purchase price ranges are determined, in part, by their income. And short sellers have to prove an economic hardship.
  3. Two months’ bank account statements. Who must produce them?  Buyers getting financing; sellers selling short. Why? Buyers’ lenders now require proof of regular income and proof that the down payment money is your own.  Short sellers?  It’s all about the hardship.
  4. Two years’ W-2 forms or tax returns. Who must produce them?  Mortgage-seeking buyers and short selling sellers. Why? Banks want to see a stable, long-term income. They also limit you to claiming as income the amount of which you pay taxes (attn: all business owners!). And in short sales, again, they want documentation of every single facet of your finances.
  5. Updated everything! Who must produce it? Buyer/mortgage applicants. Why? Because things change, and because the time period between the first loan application and closing can be many months – even years! – in today’s market. During the time between contract and closing it’s not at all unusual for underwriters to demand buyers produce updated mortgage statements, checks stubs, and such – and its quite common for them to call your office the day before closing to request a last minute verification of employment! So advise your constituents not to go out and apply for that furniture loan new line of credit, in celebration of their new home, until after all the papers have been signed, sealed and delivered and title has handed over the keys.
  6. Quitclaim deed. Who must produce it?  Married buyers purchasing homes they plan to own as separate property.  Married sellers selling homes that they own separately, or joint owners selling their interests separately.  Why? With the Quitclaim Deed, the other spouse or owner signs any and all interests they even might have had in the property over to the selling owner, making it possible for the title insurer to guarantee clean, undisputed title will be transferred at the time of sale.
  7. Divorce decree.  Who must produce it? Buyers and sellers who need to document their solo status or the property-splitting terms of their divorce. Why? Again, to ensure that the seller has the right to sell.  Recently single buyers might need to prove that they shouldn’t be held accountable for their ex’s separate debts or credit report dings.
  8. Gift letters.  Who must produce them? Buyers using gift money toward their down payment. Why? The bank wants to be sure the gift came from a relative, and is their own money to give.  They also want the relative to confirm in writing that it’s a gift, not a loan – a loan would need to be factored into your debt to income ratio, which generally affects your interest rate.
  9. Compliance certificates. Who must produce them? Usually sellers, but sometimes buyers, by contract. Why? Some local governments require various condition requirements be met before the property is transferred, like some cities which require a sewer line be video scoped and repaired, cities which require a checklist of items to be met before a certificate of occupancy will be issued (usually relevant to brand new and  older homes, the latter of which are often subject to lead paint concerns) and energy conservation ordinances which require low-flow toilets and shower heads to be installed. Ask a real estate professional for advice about which, if any, such ordinances apply in your area.
  10. Mortgage statements. Who must produce them?  Any seller with a mortgage. Why? the escrow holder or title company will need to use them to order payoff demands from any mortgage holder who has to get paid before the property’s title can be transferred.

By no means is this an exhaustive list.  Agents: what documents do you see buyers and sellers struggle to produce during their home buying transactions? If we have left out some common documents that you have been seeing lately, please jot down a few words below to let others know. Thanks for Reading.

RealtyGo – Your Real Estate Listings Best Friend!

 

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QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart!

QR Codes on Public Transit routes, Schedules updated internally, with a qr code delivering current and up to date information, scheduling, even detours or problems with a route or pickup. Very smart and a sense of security for the end user. If an end user saves the contact info to their phone they can check the information even when the qr code is not present.

Here is an interesting image of a sign in New York City!

The emergence of QR codes on city building permits Wednesday — and, before that, garbage trucks — raises a question: Where else might New York place these odd digital ciphers?

Fortunately, the city’s new chief digital officer, Rachel Sterne,  posed just that question on Twitter. The responses, some of which are collected below, are enlightening.

QR codes are square barcodes that resemble a scrambled cable channel and are meant to be scanned by your cellphone. In 2011, you’re likely to see more QR codes on billboardsprint publicationsmuseum placards — anywhere with limited space and lots of information to convey. On city building permits, scanning the QR code will direct you to a website with more information about the construction project, if you’re into that.

But the New Yorkers who responded to Sterne are more excited about the prospect of applying QR codes to the city’s public-transit system. One  common suggestion: place them at bus stops, where schedules aren’t always displayed and are often out of date. (See one vision of what that might look like in the photo illustration above.) The most obvious place however is your mean of communication, like a business card or social networking area.

Another frequent request: QR codes in parks and near public art projects, Large advertisement areas and almost anywhere an ad company can think to grab the consumers attention.

 

New York City

Your music, Scan a code receive a promotional offer for some type of download or playlist… interesting!

QR Codes on the sides of 2,200 New York City Department of Sanitation trucks. Scanning the codes will take users to a video from NYC Media’s show The Green Apple: Recycling. In 6 – 8 weeks the QR code will link to a Howcast recycling video an example of which can be seen here.

The main reason for our post, is to show you how technology behind the QR Codes is equally important as the method of extracting the message, QR code or Text messaging being those methods.  RealtyGo has created a very unique type of QR code Application, attaching a MobileURL or Unique “Name” to a QR Code for more relevant SEO and better organization of your important information for end users. Not to mention the fact that a Unique Name “mobileURL” is much easier to remember then the web address of some random QR Code you may have noticed, and forgot to save to address book after scanning, etc.. . Often consumers will remember a name as it relates to something important they saw or interacted with, hence the MobileURL. See a MobileURL in the image below, as the header of a QR Code. Thanks for reading, follow us on Twitter for some extra goodies and free stuff.

 

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Time for Carriers to step up | Here comes fast apps | RealtyGo_blog

Fast App

Understanding the interplay between the wireline and wireless worlds is important as value shifts occur. You can’t have a blockbuster iPad2 launch without Wi-Fi. And 55% to 60% of the embedded home Wi-Fi base is coming through cable modems. Apple Inc.’s success eventually results in Comcast Corp.’s, Time Warner Cable Inc.’s, Verizon Communications Inc.’s FioS and even AT&T Inc.’s U-Verse’s success.

With the next generation of tablet and phone devices (Apple’s iPad2 and the HTC Corp. Thunderbolt, for example) comes the front facing camera. We wrote about this with the column “The iPhone without a contract” last Labor Day. Sprint Nextel Corp.’s HTC Evo 4G launched last year with a front-facing camera using the WiMAX network and QiK (now owned by Skype) as the pre-installed app. New hardware begets new software. And this new software is high BPS (bandwidth per second). The higher the BPS, the faster the app.

The next $100 billion of value in the telecommunications industry (inclusive of software) is going to be created by the fast app ecosystem. Combine secure cloud computing with gigabit Ethernet backhaul and dual-core processors and you have the makings of an entirely new industry. It’s not that Groupon brought millions of us daily deals – it’s that they now bring them to us in 1080p (or whatever form factor your device can support). I can now see next year’s holiday blockbuster toys in action at Amazon.com (or through their app), not still photos. And video communication, including a revamped Pandora + YouTube, is now connected to my television. Why do I have a V-Tech cordless phone (and a $40 per month bill)? Why do I have a premium digital video tier?

It’s an exciting world to dream about, and developments are coming very quickly, thanks to companies like Apple and Google Inc. The highest returns can only occur, however, when you expand the market from portable (Wi-Fi) to mobile devices. In car. On train. On bus. If you are moving, you need mobility, not portability. And mobility requires bandwidth that moves with you.

This is where the wireless carriers come in. They hold the keys to mobile fast apps. As much as the developer community wants to circumvent or ignore relationships with the wireless carriers, they cannot achieve a high common denominator (“fastest app”) without the ability to achieve consistent bandwidth speeds and consistently low latency. Said another way, those applications developers that invest in the network interfaces and carrier relationships will create differentiation (and value) faster than those who dumb performance down to the lowest levels. When technology moves quickly, value is created from those companies who can expand with the market, who can achieve the highest and best result instead of the lowest and least. The bandwidth disparity created by 2G/3G/4G and Wi-Fi networks operating simultaneously is too great.

The only way Sprint Nextel and T-Mobile USA Inc. (combined or separate) can grow 10 to 20 million net adds in the next three years is to partner with the fast applications developers. Multi-player Angry Birds in 3D with optional voice chat does not happen without network integration – the connections are real-time, not “push” and servers need to be very close to the network. Sprint Nextel and T-Mobile USA may need more growth than 10 to 20 million net adds over the next 3 years to remain relevant. Dropped calls be damned – what about dropped apps?

So we have a willing development community, at least two willing carriers (on top of Verizon Wireless and AT&T Mobility who will definitely not take this lying down), and capital waiting to earn disproportionate returns. Where do we get started? Three ideas:

1. Multi-player Angry Birds in 3D with optional voice chat takes applications to a new level. Maybe an “all green” AB on March 17?

2. Facebook (or their replacement) could reinvent video communications singlehandedly (and take advertising to a new level).

3. Cloud-based communications directories with caller identificaton (app free version includes a mini-advertisement delivered on every incoming call).

One of the biggest reasons for any directory is discovery. In the old days of White Pages, we discovered a street address and a phone number associated with a name. With the advent of fast apps, I may want to know if you have FaceTime and if you are available for a quick chat, even if you are not in my contact list. Where’s the FaceTime (or Skype or Fring or ooVoo or YouTube or Facebook) listing on my BlackBerry? It doesn’t exist. Then how do I discover that you have FaceTime (meaning an Apple device that has a front facing camera on a participating carrier that has optimized FaceTime for their 4G network)? We need a better discovery engine to make FaceTime or their competitor a more relevant communications application.

The directory needs to protect privacy. I need to be able to turn off applications from being used by some and make an entirely different set of applications available to others. The directory needs to be connected to individuals, not Exchange (which, as explained in the last paragraph, doesn’t have room for these listings anyway). Privacy is easiest with an independent source – friendly to but free from wireless carriers, handset manufacturers, and operating systems.

Finally, the directory needs to be free. Listed or unlisted, private, user-controlled and free. This is not to say that there aren’t charges for “end caps” (featured fast apps), or that larger corporate or association directories don’t pay some fees, or that we show a mini-message on every incoming call in exchange for a free app, but this is not the calling name data storage margins of the past. And, if it can bring in 10 to 20 million customers for Sprint Nextel and T-Mobile USA (together or separate), it’s worth the carrier effort.

Fast apps are the next $100 billion opportunity in the communications industry. A well executed fast apps strategy by T-Mobile USA and Sprint Nextel (combined or separate) can break the current duopoly (or Verizon Wireless can execute it on its own with LTE and cripple their competition). To make fast apps a reality, the discovery process needs to be radically simpler, privacy needs to be protected, and it needs to be free to the end user. We need an independent directory.

Here come the fast apps. Are you ready?

Jim Patterson is CEO and co-founder of Mobile Symmetry, a start-up created for carriers to solve the problems of an increasingly mobile-only society. Patterson was most recently President – Wholesale Services for Sprint and has a career that spans over eighteen years in telecom and technology. Patterson welcomes your commentsatjim@mobilesymmetry.com.

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Unilever Names Coke’s Marc Mathieu as No. 2 Global Marketing Executive | Global News – RealtyGo_blog

Marc Mathieu

Unilever has named former Coca-Cola Co. marketer Marc Mathieu as its No. 2 global marketing executive, reporting to Global Marketing and Communications Officer Keith Weed, rounding out a redesign of the global marketing team for the world’s second-biggest advertising spender.

Marc Mathieu is charged with helping Unilever double sales while reducing overall environmental impact. Green business practices are a necessity for the future. If your professional business is not currently participating in any Green technology in order to reduce and reinvent traditional business practices,  please take some time and discover how you can make a difference. Even listing, promoting, and using Mobile real estate services from RealtyGo will help cut back on excessive print and ink waste, while promoting the delivery of information via the digital channel.

Mr. Mathieu, 51, whom Mr. Weed credits with helping turn around Coca-Cola by developing the “Coke Side of Life” branding platform and launching Coke Zero last decade as VP-global branding, will join Unilever April 1. He will oversee Unilever’s global corporate branding effort; marketing training, including the Unilever Marketing Academy; marketing services; agency relations; and return on marketing investment. VPs over those areas will report to him.

For the past three years has led Atlanta-based BeDo, a strategic marketing consultancy. BeDo focuses on sustainability issues and has had Johnson & Johnson, Danone, Coca-Cola, Levis and Club Med as clients. Among projects the firm has launched has been The Hoop, a micro-lending venture for fair-trade producers and brands.

That dovetails with Unilever’s own sustainability efforts and with Mr. Mathieu’s new charge in helping Unilever double sales while reducing overall environmental impact by 2020, said Mr. Weed, who also oversees the company’s sustainability efforts.

“I wanted to get some heavyweight marketers in my top team,” Mr. Weed said in an interview. “And the fact that we were able to get someone like him says a lot about the progress we’ve made and the momentum we’ve got and the progress we’re making in innovation in the marketing area.”

Mr. Mathieu is the last of five senior VPs Mr. Weed has appointed since taking his post last year. He joins Gavin Neath (sustainability), Sue Garrard (communications), Richard Davies (consumer and market insight) and Luis Di Como (global media), the latter having recently been named to succeed Laura Klauberg in that post. Three of the five came from within Unilever, but Ms. Garrard, previously with the U.K.’s Department for Work and Pensions, like Mr. Mathieu came from outside.

“I’ve got a balance between internal hires and external hires to bring diversity of thought,” Mr. Weed said, adding that he considered internal and external candidates for each of the posts.

Mr. Mathieu’s experience in branding and sustainability along with Unilever putting sustainability under the marketing organization is something Mr. Weed sees as part of a trend.

“Having sustainability led by an environmentalist in a small department by itself was never going to get the sort of traction we need in this world to get true innovation in the area,” he said.

Thanks for reading,

RealtyGo_blog

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How to get leads in todays real estate market…, The industry has come a long way! | RealtyGo_blog

“The Future Of Real Estate Lead Generation – Building Lead Generation Machines”

….Darin Persinger

UI

We wanted to post this article we received from Darin. This is a great article and really reminds you how far technology has come. Darin talks about building a machine of sort for lead generation. For us at RealtyGo we believe the internet is the “Machine” and interacting with it efficiently can increase your day-to-day activity and make you more efficient in your business practices. RealtyGo offers Unified Communication which is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. RealtyGo offers easy to use UI (user interface) as well as Best SEO (Search Engine Optimization) practices to promote your mobile and web based real estate listings like no other company can.

Enjoy the article and tank you Darin for the email and  your personal experience.

I got my real estate license in 1997.

Things were different then. Much different.

My real estate lead generation consisted of phone calls to expireds and fsbos.

I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures.

Real estate lead generation was all about “spray and pray.”

The Future Of Real Estate Lead Generation

The future is now and the future of real estate lead generation, I believe is about building machines.

Lead Generation machines.

The great thing about inbound marketing is that it is a machine.

You build the machine, aka a blog post or social media strategy, implement it and it can run on its own. When you wake up in the morning, you have leads from people that registered on your IDX or people that opted-in to your On Demand First Time Home Buyers Webinar.

Sure, back in 1997 I might have had a voice mail waiting for me in the morning on the office voice mail system, because of an ad I ran in the paper. But every week I would have to run another ad. Every week another trip to the newspaper. Every week another few hundred dollars spent.

Building A Lead Generation Machine

What I did in 1997 was truly grinding it out. I wasn’t really building a business. Sure I could create systems and processes, but if I stopped showing up, the leads stopped showing up. I was in the business of real estate lead generation. You shouldn’t be.

You should be in the business of building lead generation machines, and then let those machines go and do the real estate lead generation.

Back in 1997 if someone sold 100 homes a year, they were a balla! Now  you hear about many real estate agents selling 200, 300, 500 homes a year. Sure some of it is because of big REO contracts, but its because they have built lead generation machines.

Technology, the internet and social media have giving you an opportunity to building lead generation machines.

The question is: Are you taking advantage of this opportunity? RealtyGo – Your Real Estate Listings Best Friend!

Also, keep in mind my belief is you can automate tasks, you can’t automate relationships.
My suggestions is go to work on the building of lead generation machines and focus on the relationships those machines create.

Stay Productive,

Darin Persinger

RealtyGo – Mobile that Accelerates your Business!

Unified Communication

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