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| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile

BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.”

Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted.

Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom.

Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.”

In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.”

Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

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Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

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How to set up your Social Networking Channels for FREE / Facebook

How to set up your Facebook page from RealtyGo_blog_Trulia

How to set up your Social Networking Channels for FREE / Facebook.

RealtyGo - Your Real Estate Listings Best Friend!

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Are you currently doing this..; with your Real Estate Flyers and Point of Contact Advertising?

If you currently have a Real Estate listing, and you are using black and white flyers at point of contact as your only modality of advertising your clients home, you may be doing a disservice to your client and your professional real estate business.

This photo was taken locally on January 23 2011

This is an actual photo taken in January of 2011.

Before RealtyGo – advertising with black and white flyers was considered, a more affordable way to advertise your listings, vs Expensive Full Color Flyers. Now with our point of contact SmartCode and/or SMS “text message” gateway, you can offer the most current information regarding your Real Estate Listing(s) at all times. When you edit your online listing info within RealtyGo’ s website, all your listing information dynamically updates, giving prospective home buyers and new customers the most current information possible for all your Real Estate Listings!

Flyers, Black and White or color, can be expensive and often times are a strain on the environment. RealtyGo allows you to offer your Real Estate listings using Green Real Estate Communication. Is this a big deal? well we think so.  RealtyGo was designed to lift the burden of expensive overhead costs for listers and real estate listings, not to mention cut back on excessive paper printing and ink use. Prospective buyers, new customers and other real estate professionals can access all your listings using their mobile telephone, iPad, tablet, Smartphone, or any PDA device.

Green Real Estate Communication

RealtyGo allow you to list all your “other” real estate listings within our database for free. Once you have signed up for at least one Mobile URL which is $9.99 per month, you can list all your real estate listings for better SEO (Search engine optimization) from google, yahoo, bing – on the World Wide Web. Prospective buyers and consumers using our Search bar in the upper right corner of our  home page at RealtyGo.co can see all your “other” listings you have added to World Wide Web for free, using RealtyGo.

RealtyGo - Green Real Estate Communication!

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Skype acquires mobile video sharing startup Qik – VOIP – RealtyGo.co

Skype/Mobile_Real_Estate_Listings

Internet telephony services provider Skype entered a definitive agreement to acquire mobile video software and services provider Qik. The transaction is expected to close later this month; financial terms were not disclosed, but multiple insider sources peg the purchase price at $100 million.

Qik’s platform enables consumers to capture and share video across mobile devices, the web and the desktop–content can be shared in real time or archived. The Qik solution extends across more than 200 mobile phones spanning the iOS, Android, BlackBerry, Windows Mobile and Symbian operating systems; in addition, Qik comes preloaded on a series of devices via partnerships with multiple manufacturers and mobile operators.

According to Skype, the acquisition bolsters its existing video calling services by adding recording, sharing and storage capabilities to its product portfolio. In addition, Skype can leverage Qik’s Smart Streaming technology, which optimizes video transmission over wireless networks. Approximately 40 percent of Skype-to-Skype calls take place over video.

via Skype acquires mobile video sharing startup Qik – RealtyGo.co

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T-Mobile dropping HotSpot@Home VOIP service | RealtyGo

T-Mobile kills VOIP@Home

T-Mobile USA is discontinuing its HotSpot@Home phone program. No more free, unlimited VOIP calls via Wi-Fi at home anymore, at least not through T-Mobile. Skype, anyone?

The program has been in place for two years, but apparently never hit it big. Current HotSpot@Home members can continue to use their subscriptions until they run out, and T-Mobile will continue to support phone calls via Wi-Fi in public hotspots.

Other than that, it doesn’t look like T-Mobile will be releasing a replacement to this service anytime soon.

Subscriptions were between $10 to $15 per month for unlimited calling for phones plugged into a broadband-connected adapter. But when Skype has monthly subscriptions starting at $2.95 that you can use from the ease of any compatible computer or smartphone, the HotSpot@Home program just doesn’t seem worth it.

Any T-Mobile users out there distraught over this?

RealtyGo currently is designing new Social VOIP Software for future Smartphone operating systems.

via T-Mobile dropping HotSpot@Home VOIP service | RealtyGo

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T-Mobile, LG announce Honeycomb-powered G-Slate Android tablet – RealtyGo.co

T-Mobile goes Tablet...

T-Mobile USA announced it will sell the Android-powered G-Slate tablet, built by LG, “in coming months.”

The companies provided little in the way of details. The G-Slate will run the “Honeycomb” version of Android 3.0, which is designed for tablet-style gadgets, and will support T-Mobile’s HSPA+ network, which the carrier has branded as 4G. The companies did not release specifications, pricing or a launch date.

The announcement of the G-Slate came mere minutes after Motorola Mobility (NYSE:MMI) unveiled its own Honeycomb-powered tablet, the Xoom for Verizon Wireless (NYSE:VZ)–a possible move by T-Mobile and LG to lessen the splash of Motorola’s announcement here at the Consumer Electronics Show.

The G-Slate represents a further evolution of both T-Mobile USA and LG’s respective strategies. T-Mobile has been working to broaden and deepen its lineup of high-end devices, and currently sells the Samsung GalaxyTab tablet and the HSPA+-powered G2 and myTouch 4G smartphones. All of the gadgets run Google’s (NASDAQ:GOOG) Android platform.

For LG, the G-Slate brings to a close the company’s troubled tablet journey. LG announced in July its intention to offer an Android tablet in the fourth quarter of 2010. However, in October the company said it scrapped plans to offer an Android 2.2 tablet, arguing Android 2.2, dubbed Froyo, isn’t suitable for tablet-sized devices.

RealtyGo

T-Mobile Tablet with Android Operating System

….and our Mobile Real Estate software and services will run on any tablet and Smartphone Operating System.

For more:

via T-Mobile, LG announce Honeycomb-powered G-Slate Android tablet – RealtyGo.co

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