Archive for category WiFi

Time for Carriers to step up | Here comes fast apps | RealtyGo_blog

Fast App

Understanding the interplay between the wireline and wireless worlds is important as value shifts occur. You can’t have a blockbuster iPad2 launch without Wi-Fi. And 55% to 60% of the embedded home Wi-Fi base is coming through cable modems. Apple Inc.’s success eventually results in Comcast Corp.’s, Time Warner Cable Inc.’s, Verizon Communications Inc.’s FioS and even AT&T Inc.’s U-Verse’s success.

With the next generation of tablet and phone devices (Apple’s iPad2 and the HTC Corp. Thunderbolt, for example) comes the front facing camera. We wrote about this with the column “The iPhone without a contract” last Labor Day. Sprint Nextel Corp.’s HTC Evo 4G launched last year with a front-facing camera using the WiMAX network and QiK (now owned by Skype) as the pre-installed app. New hardware begets new software. And this new software is high BPS (bandwidth per second). The higher the BPS, the faster the app.

The next $100 billion of value in the telecommunications industry (inclusive of software) is going to be created by the fast app ecosystem. Combine secure cloud computing with gigabit Ethernet backhaul and dual-core processors and you have the makings of an entirely new industry. It’s not that Groupon brought millions of us daily deals – it’s that they now bring them to us in 1080p (or whatever form factor your device can support). I can now see next year’s holiday blockbuster toys in action at Amazon.com (or through their app), not still photos. And video communication, including a revamped Pandora + YouTube, is now connected to my television. Why do I have a V-Tech cordless phone (and a $40 per month bill)? Why do I have a premium digital video tier?

It’s an exciting world to dream about, and developments are coming very quickly, thanks to companies like Apple and Google Inc. The highest returns can only occur, however, when you expand the market from portable (Wi-Fi) to mobile devices. In car. On train. On bus. If you are moving, you need mobility, not portability. And mobility requires bandwidth that moves with you.

This is where the wireless carriers come in. They hold the keys to mobile fast apps. As much as the developer community wants to circumvent or ignore relationships with the wireless carriers, they cannot achieve a high common denominator (“fastest app”) without the ability to achieve consistent bandwidth speeds and consistently low latency. Said another way, those applications developers that invest in the network interfaces and carrier relationships will create differentiation (and value) faster than those who dumb performance down to the lowest levels. When technology moves quickly, value is created from those companies who can expand with the market, who can achieve the highest and best result instead of the lowest and least. The bandwidth disparity created by 2G/3G/4G and Wi-Fi networks operating simultaneously is too great.

The only way Sprint Nextel and T-Mobile USA Inc. (combined or separate) can grow 10 to 20 million net adds in the next three years is to partner with the fast applications developers. Multi-player Angry Birds in 3D with optional voice chat does not happen without network integration – the connections are real-time, not “push” and servers need to be very close to the network. Sprint Nextel and T-Mobile USA may need more growth than 10 to 20 million net adds over the next 3 years to remain relevant. Dropped calls be damned – what about dropped apps?

So we have a willing development community, at least two willing carriers (on top of Verizon Wireless and AT&T Mobility who will definitely not take this lying down), and capital waiting to earn disproportionate returns. Where do we get started? Three ideas:

1. Multi-player Angry Birds in 3D with optional voice chat takes applications to a new level. Maybe an “all green” AB on March 17?

2. Facebook (or their replacement) could reinvent video communications singlehandedly (and take advertising to a new level).

3. Cloud-based communications directories with caller identificaton (app free version includes a mini-advertisement delivered on every incoming call).

One of the biggest reasons for any directory is discovery. In the old days of White Pages, we discovered a street address and a phone number associated with a name. With the advent of fast apps, I may want to know if you have FaceTime and if you are available for a quick chat, even if you are not in my contact list. Where’s the FaceTime (or Skype or Fring or ooVoo or YouTube or Facebook) listing on my BlackBerry? It doesn’t exist. Then how do I discover that you have FaceTime (meaning an Apple device that has a front facing camera on a participating carrier that has optimized FaceTime for their 4G network)? We need a better discovery engine to make FaceTime or their competitor a more relevant communications application.

The directory needs to protect privacy. I need to be able to turn off applications from being used by some and make an entirely different set of applications available to others. The directory needs to be connected to individuals, not Exchange (which, as explained in the last paragraph, doesn’t have room for these listings anyway). Privacy is easiest with an independent source – friendly to but free from wireless carriers, handset manufacturers, and operating systems.

Finally, the directory needs to be free. Listed or unlisted, private, user-controlled and free. This is not to say that there aren’t charges for “end caps” (featured fast apps), or that larger corporate or association directories don’t pay some fees, or that we show a mini-message on every incoming call in exchange for a free app, but this is not the calling name data storage margins of the past. And, if it can bring in 10 to 20 million customers for Sprint Nextel and T-Mobile USA (together or separate), it’s worth the carrier effort.

Fast apps are the next $100 billion opportunity in the communications industry. A well executed fast apps strategy by T-Mobile USA and Sprint Nextel (combined or separate) can break the current duopoly (or Verizon Wireless can execute it on its own with LTE and cripple their competition). To make fast apps a reality, the discovery process needs to be radically simpler, privacy needs to be protected, and it needs to be free to the end user. We need an independent directory.

Here come the fast apps. Are you ready?

Jim Patterson is CEO and co-founder of Mobile Symmetry, a start-up created for carriers to solve the problems of an increasingly mobile-only society. Patterson was most recently President – Wholesale Services for Sprint and has a career that spans over eighteen years in telecom and technology. Patterson welcomes your commentsatjim@mobilesymmetry.com.

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QR Codes arn’t going away anytime soon.., LG CES, MDTV_RealtyGo_blog

QR Codes are here to stay! Take advantage of RealtyGo and start promoting your Professional business and real estate listings using modern technology.

LG Electronics demonstrates first ‘Glasses-Free’ 3D ATSC Mobile DTV

Company Also Shows Prototype Mobile DTV Smartphone

That Eliminates Coupon Clipping – Look for Qpon by RealtyGo

3D_MDTV_RealtyGo

LAS VEGAS, Jan. 5, 2011 – The first mobile digital TV that displays three-dimensional (3D) images broadcast via the ATSC Mobile Digital Television Standard is being demonstrated by LG Electronics at the 2010 International CES® here this week. The prototype 7-inch receiver is designed with auto-stereoscopic capability that eliminates the need for special viewing glasses to see stunning 3D TV images.

In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons.

The demonstrations are made possible through a cooperative effort with Harris Corporation, which has developed the necessary MDTV transmission equipment, and local DTV broadcasters KLAS-TV, 8 News NOW in Las Vegas, and Vegas PBS Channel 10.  Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for both innovative applications for ATSC MDTV.

“The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc. “As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and non-real-time applications.”

QR Code Advertising and Social Networking via MDTV Channel

Glasses-Free 3D Mobile DTV
In the Las Vegas demonstration, PBS Channel 10 (RF channel 11) is the first U.S. broadcast station to transmit 3D images via the ATSC Mobile DTV Standard. Receiving the signal is LG’s prototype receiver built around the LG2161 demodulator chip and LG-exclusive 3D formatting circuitry that combines the side-by-side left and right images for seamless viewing without the need for 3D eyewear commonly used for 3D TVs.

The seven-inch barrier-type LCD display shows lifelike 3D images that appear to jump right off the screen.  With its built-in antenna, the device also receives conventional 2D 416×240 resolution MDTV broadcasts and scales images up to 800×480 resolution. It also functions as an attractive digital photo frame when not being used as a Mobile DTV receiver.
“Broadcasting 3D mobile DTV shows television stations how flexible the ATSC Mobile DTV standard is and, perhaps more importantly, shows retailers and consumers a cool new application for mobile DTV,” said Jay Adrick, vice president of broadcast technology, Harris Corporation, which co-developed the ATSC MDTV standard with LG Electronics and Zenith.

Electronic Coupons from your Smartphone
Non-real time services such as electronic couponing and video-on-demand are made possible by the versatile ATSC Mobile Digital TV standard now being deployed by broadcasters throughout the U.S.  KLAS-TV 8 (RF channel 7) is transmitting digital coupons for electronics stores and restaurants during CES.

“Software advances are helping to drive exciting new applications like non-real-time mobile DTV broadcasts,” said Peter Mataga, chief technology officer at Roundbox. “LG’s latest smartphone mobile DTV prototype is the first to show how electronic coupons can be delivered by local broadcasters. It’s especially significant that Roundbox and LG have achieved interoperability in a way that conforms to the new ATSC Non-Real-Time Content Delivery Candidate Standard.”

The smartphone prototype is LG’s first full-touch CDMA device with built-in Mobile DTV circuitry.  Running the Android 2.2 (Froyo) operating system and LG’s second-generation MDTV chip, the fully-featured Smartphone includes a 3.2” HVGA screen, 3 megapixel camera, GPS and Wi-Fi capability, and other features such as an accelerometer, digital compass, and ability to play back a variety of audio and video codecs.

Chips Available for Portable Device Manufacturers
Co-developer of the technology at the heart of the ATSC Mobile DTV Standard, LG Electronics is producing the critical component for Mobile DTV reception – the LG2161R single chip design that includes both the tuner and demodulator in a tiny seven-by-seven millimeter square package.  This key component of mobile DTV receivers already can be found in a variety of new products being introduced by various manufacturers this year for mobile DTV, from laptop USB accessory receivers to prototype netbooks with integrated mobile DTV tuners.

Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.  The mobile DTV signal is also compatible with 8-VSB DTV, which was also developed by Zenith, LG’s U.S. research and development lab.

RealtyGo – Mobile that Accelerates your Business!

via LG CES.

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True Mobile Digital TV (MDTV) means watching live Digital TV (DTV) on mobile devices_RealtyGo_blog

What mobile DTV (MDTV) is?

Which networks can deliver true DTV experience to mobile devices?

True Mobile Digital TV (MDTV) means watching live Digital TV (DTV) on mobile devices,

with a user experience similar to the one the consumers are used to on their home TV. This

means having a big variety of shows to watch, with high quality high frame rate video and

quick response time for channel switching. While there are elements in the market that try to

confuse true MDTV with other forms of TV/media distribution that offer poor quality video

and a poor offering of channels, true MDTV is distributed through a dedicated broadcast

MDTV network.

Soon real estate professionals will be able to stream their live events and seminars through MDTV channel outlets, keeping consumers up to date on current events within their general areas. Imagine getting updates from destination places around the world, Vacation rentals for lease and a tour performed by the actual owner or representative. Choosing you vacation destination in the near future may become more real than ever before. Rest assure, RealtyGo will be looking into this futuristic type channeling to deliver real estate listings and information as efficiently as possible for everyone using Mobile devices.  Keep a look out for MDTV and a new technology boom; does Youtube ring a bell… .

The most common alternatives of DTV distribution to mobile devices are to get the DTV

content through the WiFi network or through the cellular network.

This article explains the different available methods, why the true MDTV experience can be

achieved only by a dedicated broadcast MDTV network and how the MDTV offering can be

broadened by wise usage of all the methods for distribution of DTV, which can provide the

best value and best user experience to the consumer.

1 Methods for Mobile DTV distribution

1.1 Distribution of Mobile DTV through the cellular network

The cellular network is conceptually a unicast network, meaning that the content is

transmitted to each receiver individually, even if several receivers are consuming the same

content simultaneously. Thus with the current deployed and used technologies, distribution

of mobile DTV content through the cellular network is no different than the distribution of any

other data through the cellular network.

There are some technologies for broadcasting content over cellular networks, including

Multimedia Broadcast Multicast Service (MBMS), Integrated Mobile Broadcast (IMB), and

Evolved MBMS (e-MBMS) for LTE networks. These technologies are currently either not

mature yet or not widely used (i.e. deployed). Nevertheless, though currently cellular

networks use unicast transmission for distributing DTV content, this article refers also to

optional future usage of these broadcast technologies.

The main concern that is related to mobile DTV distribution is its relatively high bandwidth

requirement. Watching live DTV content at good quality on mobile devices requires

continuous reception of streaming audio/video (A/V) content at a rate of about 500Kbps.

This reception rate enables the display of good quality video at QVGA resolution and at a

frame rate of 30 frames-per-second (FPS).

In developed countries, current cellular networks are already congested with the increase of

video consumption (YouTube, etc.), live gaming, web surfing and other data-consuming

applications over mobile devices. These networks do not have the bandwidth to provide live

DTV services with a similar user experience to stationary DTV in terms of video quality and

content variety. Recent testimonials to this problem were made public by AT&T, which is

now setting a cap for its subscribers’ data usage, since they need to “ease the congestion”

(http://blog.taragana.com/index.php/archive/theres-a-cap-for-that-att-will-limit-data-

consumption-for-new-smart-phone-users /).

For Full article and White Paper about (MDTV) follow this link

Technology at its best;

RealtyGo – Your Real Estate Listings Best Friend!

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| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile

BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.”

Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted.

Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom.

Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.”

In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.”

Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

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Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

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T-Mobile needs the WiFi spectrum to compete with Verizon LTE? T-Mobile USA nearing deal for Clearwire spectrum – RealtyGo blog

Verizon’s LTE application gives them superior leverage in the Mobile data transmission space; Will T-Mobile emerge as a huge competitor…?

Deutsche Telekom’s T-Mobile USA unit is getting closer to a deal to buy spectrum from Clearwire (NASDAQ:CLWR), according to a Bloomberg report–the latest twist in the long-rumored relationship between the two companies.

According to the report, which cited unnamed sources familiar with the matter, T-Mobile is the only potential bidder for Clearwire’s spectrum and a deal could happen by the end of the first quarter. T-Mobile CTO Neville Ray said at the carrier’s investor conference last month that the company does not need spectrum in the near-to-medium term, which could give T-Mobile leverage over Clearwire. T-Mobile has been upgrading its HSPA+ network and has not committed to deploying LTE in the near term.

Clearwire, which recently announced a debt offering of $1.33 billion, is seeking additional funding sources to continue its mobile WiMAX network buildout. Clearwire’s WiMAX network is in 71 markets and covers roughly 120 million POPs.

Representatives for Clearwire and T-Mobile declined to comment.

Clearwire late last year disclosed plans to sell off some unneeded spectrum. CFO Erik Prusch said late last year Clearwire was exploring several different options, including selling off spectrum in regional or market-by-market chunks. He said in the top 100 markets Clearwire has 150 MHz to 160 MHz of spectrum.

via Report: T-Mobile USA nearing deal for Clearwire spectrum – RealtyGo blog.

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It’s almost impossible to know each time this happens to your Real Estate Listing(s)

We posted a picture of a Real Estate listing (Home), a few days ago, with black and white flyers. The listing photographed was selected completely randomly and has no affiliation with RealtyGo or any of our associates. We periodically monitor Local Real Estate Listings to see how we can help add value using modern technology and common sense practices.

This is inevitable at some point, but with RealtyGo it doesn't have to be the end!

The very same listing photographed a week ago,

now has an EMPTY flyer box. Empty flyer boxes are common with all real estate listings; but now there is an alternative way to ensure your listing(s) can always be seen by prospective buyers, new customers, etc.. .

Not only will consumers always get your mobile real estate listing(s) but in the event you need to update your listing(s); like the price, listing status, photos, your availability and open house schedule, you can do so within your RealtyGo login area, under manage listing(s) – then as you change any information within your listing(s), so will displayed information being accessed by prospective buyers, new customers, and other real estate professionals. Imagine not having to reprint flyers and refill all your flyer boxes each time you edit your listings.

RealtyGo allows you to list all your listings within any of your Mobile real estate listings. This gives Prospective buyers and new customers the ability to see your other listings you may have elsewhere or in an adjacent neighborhood while keeping the initial home they were interested in right on their mobile device, Smartphone, iPad, iPhone, Android, Tablet,or any PDA device.

Here is an example of our Full Color Rider signage you can use to promote your Mobile URL (which is the word DEMO, in the Rider sign below)  and your Mobile Real Estate Listing(s). We also offer Rider signs in Black and White, Blue, Red and Green or you can simply down load the PDF and email it to your favorite sign company to print for you, any way you like.

RealtyGo Rider Sign 6' by 24' - Full Color. Other colors available.

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