Archive for category microsoft

Microsoft Moves To Trademark The Look Of The Windows Phone 7 Homescreen | RealtyGo_blog

Microsoft is proud of the way Windows Phone 7 looks. Like, really, really proud. As in they spend 5 minutes telling us how proud they are of it every time they hold a press conference. That and the fact that the camera button works even when the handset is locked are totally (and deservedly) their two favorite talking points.

Lookin’ to make sure no one tries to pull off anything that too closely resembles their precious, Microsoft has just filed a trademark covering the look of the homescreen. So, take heed: if you were considering building an OS with a homescreen made up of a bunch of squares floating in a sea of black.. best tread carefully, bub, because Microsoft did it first. Well, except for iOS, but hey — those were icons, not tiles.

via Microsoft Moves To Trademark The Look Of The Windows Phone 7 Homescreen. RealtyGo_blog

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| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile

BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.”

Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted.

Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom.

Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.”

In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.”

Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

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Tablet rush could herald changing of the guard in computing space – RealtyGo.co

Windows Software

LAS VEGAS–Remember the days when Microsoft (NASDAQ:MSFT) and Intel ruled the world? Everyone used desktop or laptop computers running Windows software and powered by Intel chips. While there were alternatives (think Mac), most of the world computed with Wintel whether they wanted to or not.

Today, thanks in large part to the smartphone and tablet cavalcade, the world’s primary computing platform may change. Microsoft and Intel are relatively minor players in both smartphones and tablets, whereas upstarts Google (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) are leading the game. At the Consumer Electronics Show here, Motorola (NYSE:MOT) and LG took the wraps off tablets powered by Google’s Android 3.0, dubbed Honeycomb, and Nvidia’s Tegra 2 processor. Though Honeycomb is not yet complete, vendors are promising to ship devices in the coming months.

Further, Research In Motion (NASDAQ:RIMM) is gearing to release its PlayBook tablet this quarter, while Apple likely will soon introduce an updated version of its iPad. And Hewlett-Packard has scheduled a Feb. 9 event where it may announce a webOS-powered tablet.

If consumer and enterprise users move the bulk of their computer use to tablets and smartphones–as some believe they will–then the relevance of Microsoft and Intel could fall into history.

“The future of computing is mobile. That doesn’t mean that desktops and notebooks go away, just that the growth appears to be in smartphones and other light computing platforms,” wrote Current Analysis analyst Avi Greengart in response to my questions on the topic. “Right now, ARM and phone vendors have a decided advantage over Intel and PC manufacturers. This is not only relevant for tablets, but for smartphones as well–it’s why Apple, Dell, Asus, Acer, HP, et al are all trying to become smartphone vendors.”

Microsoft and Intel are attempting to reinsert themselves in the smartphone game, though their efforts are still in the early stages. As for tablets, Intel is working to supply chips for the gadgets but silicon vendors such as Nvidia have managed to capture the lion’s share of awareness in the space. For its part, Microsoft has said Windows Phone 7 is not intended for tablets and that tablet vendors should instead use its Windows 7 operating system for their devices, despite criticism that the platform is not suited for touch-based tablet computing.

Interestingly, according to a Financial Times article, Microsoft is at work on a “rewrite” of Windows geared toward touchscreen tablets. Microsoft representatives weren’t immediately available to provide details on the reported effort.

“Google’s Honeycomb poses a much bigger threat to Microsoft than it does to Apple,” wrote Forrester Research analyst Sarah Rotman Epps. “Of the 24.1 million tablets we expect U.S. consumers to buy in 2011, the majority will still be iPads, but consumers looking for a cheaper, feature-rich alternative will turn to Google, not Microsoft.”

Asymo’s Horace Dediu took a broader view. In a post titled “This is the most exciting CES ever,” Dediu noted that PC makers have embraced platforms beyond Windows, and Microsoft has moved Windows beyond Intel architecture by embracing ARM Holdings. “These actions confirm the end of the PC era. Although most people would characterize the era as exemplified by a particular form factor or market, for me the definition of that era is the way the value chain was structured and hence how profits were captured.”

So what does this mean for the current crop of tablet and smartphone vendors? Despite evidence of a withering Wintel, it’s not a panacea. CCS Insight analyst Geoff Blaber told me that Android tablet vendors are already caught in a race to the bottom–a trend highlighted by Android tablets nearing the $100 mark–which indicates that vendors will have to innovate on the service layer to effectively compete. And they have a steep hill to climb, considering the work Apple has already done on the service layer (think iTunes and App Store).

Concluded Current Analysis’ Greengart: “One thing is certain: There is a rush to market here, and products that can deliver a clear and differentiated value proposition have a shot at standing out in the crowd. Slapping components together with a stock OS may work if you’ve got a time to market and distribution advantage, but that won’t be sustainable for long. There will be a lot of carnage along the way.”

Tablet rush could herald changing of the guard in computing space RealtyGo.co

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