Posts Tagged Advertising

SEO and QR Codes go hand and hand forever!!

SEO is all about getting the right people to your content and converting them. If you’re doing SEO well – then, yes, you are driving the right traffic. But unless you are synergizing your SEO with your company’s other efforts – you’re not getting the full benefit. QR Codes enable yout to deliver end users to an immediate promotion in which they are already participating in by scanning your QR TAG. Once you have the users attention and have satisfied their initial inquiry, you can then upsell, cross sell or even delier them to similar content.

The new generation of smart phones and the 2D barcode – quick response code (QR code) technology is bridging the gap between offline and online marketing. QR codes have emerged as a hot topic in mobile marketing as more and more marketers begin to embrace them in offline marketing and advertising initiatives. Let’s examine some of the advantages of QR codes, look at some great examples of their use in traditional media, as well as how to use them in your business.

Advantage of QR Codes

There are numerous advantages of QR codes. They can drive website traffic from traditional media such as print and direct marketing efforts. For example, instead of using traditional URLs in offline marketing efforts such as magazine ads, which require your audience to manually type in their phone or computer, scanning a QR code will automatically allow a person to access content as if he had clicked on the link. Or perhaps, you are sending out direct mail pieces about specific products or offerings. Including the QR code on the mailer allows the person to quickly and easily access additional information about your product, potentially leading to an immediate conversion or sale. In addition to the convenience, QR code tracking is available through services such as Bit.ly; these services allow you to monitor usage and the success of your campaigns.

QR Code Usage in Marketing Campaigns

I see them all over the place now, as today’s biggest brands, from Ralph Lauren and Louis Vuitton to the National Football League, RealtyGo, SocialscanQRTAG, Ford Motor Co., and Best Buy embrace 2D barcodes in direct marketing print campaigns. These codes are being used in magazine ads, editorial articles, television commercials, billboards, posters, and many other places. For additional information on the types of data that can be stored within QR codes, Angie Shottmuller compiled a list of the “Top 14 Things Marketers Need to Know about QR Codes.”

Geico using QR Codes

Geico, in particular, does an outstanding job of integrating traditional offline marketing channels with online media. It has created direct mailers that incorporate QR codes on the front of envelopes. Additionally, there are clear instructions on what the code is, how the recipient should use it, and what they will gain in return for doing so.

ralphlaurenqrcode

Ralph Lauren is another company leveraging QR codes via magazine print ads. In one example, QR codes link over to its online shopping site, allowing people to move immediately from print ad to conversion funnel. (Image, left, courtesy of Campaign Planning.)

Using QR Codes in Your Business

These are only a few examples that you can apply to your business today to drive customer acquisitions, generate more leads and improve conversion rates. The possibilities of how you bridge the gap from offline marketing to online conversions are limited only by your creativity.

Imagine the ability to add an easy call-to-action with a QR code that takes advantage of YouTube. Once scanned, you are automatically taken to a one-minute welcome video that has an annotation in it to other videos that leads the person into the sales funnel on your website. Or perhaps you embed a link to a Google map so potential customers can locate your closest office or nearest store based on their location or are presented with a special offer they can use by presenting their phone when checking out.

In summary, QR codes are quickly being adopted and gaining in popularity by many major companies and industries as an effective method for immediately capturing conversions from offline initiatives. To promote direct mail and create awareness of the benefits of QR codes, the United States Postal Service is offering a special postage discount during the months of July and August 2011, according to a TheDirectMail.com news report.

Direct mail marketers and mail houses can save three percent on first-class and standard presort mail postage simply by including a QR code that must be easily visible on the outside of the mail piece. Interesting right?

The question now is how can you leverage QR codes while standing out from the crowd? How can you use SEO, MobileURL’s and its principals to drive the right traffic and get in front of the right people and convert them in multiple new ways? Or, if you are already using them, what tactics did you use and what were the results?

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QR Code Voting | Celebrity | Big Head Competition for the most tech savvy fans..

 

QR Codes_Celebrities_Voting.. 

Big Head contest with celebrities_QR Codes_voting

 

Interesting type of creative marketing, so we thought we would share!

With a snap of a camera, smart phone users can now give their favorite celebrity a big head, thanks to JumpScan, an all-in-one, custom QR code generator. The Big Head Project, an effort to showcase QR technology, features the top Twitter celebrities based on the number of followers, including Ellen DeGeneres, Oprah, Justin Bieber, Ashton Kutcher, Lady Gaga, President Obama, Katy Perry, and Taylor Swift.

Any web-enabled smart phone with a QR reader can scan the QR code under their favorite celebrity to cast a vote. Each vote inflates the head and scores a point. The celebrity with the most votes will have the most tech-savvy fans and win the coveted “Big Head” award.

They should consider putting howard stern in the mix, im sure he would receive a lot of votes..?

The idea behind the contest is demonstrate the physical-to-virtual capability of QR codes. “They work great for creating interaction between the offline and online worlds,” according to JumpScan co-founder Mike McKearin. “We’re seeing them used for everything from instant mobile purchasing, movie information and streaming video to real estate signage and scavenger hunts.” Get your free QR Code Contact at Scantac.com and start promoting your Scantac

QR (quick response) codes originated in Japan in the mid 90s and surged in popularity in the U.S. with the recent increase in smart phones, such as the Apple iPhone and Google’s Droid, as well as the move to high speed 3G and 4G networks on AT&T, Verizon and Sprint.

“We’re seeing a tremendous interest from brands and marketers looking to capture, connect and interact with consumers on the go,” states Phil Davis, fellow JumpScan co-founder. QR codes have shown up in Best Buy, Target and other large retailers beginning last year, familiarizing a growing number of shoppers to the curious looking black and white boxes. “Once more people are using smart phones with QR scanners, the ease of scanning codes will simplify the process, making it more intuitive,” Davis predicts.

“We’ll be making an announcement in the next couple of weeks about which celeb has the most smart phone fans,” Davis continues. “I know the President is a big Blackberry fan, but I wouldn’t count out Ellen’s base.” If she wins, we’ll even have her do a victory dance.”

 

QR Codes Give Twitter Celebrities a Big Head.

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Unilever Names Coke’s Marc Mathieu as No. 2 Global Marketing Executive | Global News – RealtyGo_blog

Marc Mathieu

Unilever has named former Coca-Cola Co. marketer Marc Mathieu as its No. 2 global marketing executive, reporting to Global Marketing and Communications Officer Keith Weed, rounding out a redesign of the global marketing team for the world’s second-biggest advertising spender.

Marc Mathieu is charged with helping Unilever double sales while reducing overall environmental impact. Green business practices are a necessity for the future. If your professional business is not currently participating in any Green technology in order to reduce and reinvent traditional business practices,  please take some time and discover how you can make a difference. Even listing, promoting, and using Mobile real estate services from RealtyGo will help cut back on excessive print and ink waste, while promoting the delivery of information via the digital channel.

Mr. Mathieu, 51, whom Mr. Weed credits with helping turn around Coca-Cola by developing the “Coke Side of Life” branding platform and launching Coke Zero last decade as VP-global branding, will join Unilever April 1. He will oversee Unilever’s global corporate branding effort; marketing training, including the Unilever Marketing Academy; marketing services; agency relations; and return on marketing investment. VPs over those areas will report to him.

For the past three years has led Atlanta-based BeDo, a strategic marketing consultancy. BeDo focuses on sustainability issues and has had Johnson & Johnson, Danone, Coca-Cola, Levis and Club Med as clients. Among projects the firm has launched has been The Hoop, a micro-lending venture for fair-trade producers and brands.

That dovetails with Unilever’s own sustainability efforts and with Mr. Mathieu’s new charge in helping Unilever double sales while reducing overall environmental impact by 2020, said Mr. Weed, who also oversees the company’s sustainability efforts.

“I wanted to get some heavyweight marketers in my top team,” Mr. Weed said in an interview. “And the fact that we were able to get someone like him says a lot about the progress we’ve made and the momentum we’ve got and the progress we’re making in innovation in the marketing area.”

Mr. Mathieu is the last of five senior VPs Mr. Weed has appointed since taking his post last year. He joins Gavin Neath (sustainability), Sue Garrard (communications), Richard Davies (consumer and market insight) and Luis Di Como (global media), the latter having recently been named to succeed Laura Klauberg in that post. Three of the five came from within Unilever, but Ms. Garrard, previously with the U.K.’s Department for Work and Pensions, like Mr. Mathieu came from outside.

“I’ve got a balance between internal hires and external hires to bring diversity of thought,” Mr. Weed said, adding that he considered internal and external candidates for each of the posts.

Mr. Mathieu’s experience in branding and sustainability along with Unilever putting sustainability under the marketing organization is something Mr. Weed sees as part of a trend.

“Having sustainability led by an environmentalist in a small department by itself was never going to get the sort of traction we need in this world to get true innovation in the area,” he said.

Thanks for reading,

RealtyGo_blog

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| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

Google Mobile

BARCELONA, Spain–Google (NASDAQ:GOOG) Chairman and CEO Eric Schmidt capped off the second day of the Mobile World Congress trade show here with a far-ranging and forward-thinking keynote address forecasting a future where increasingly personalized and relevant mobile services transform most every facet of users’ lives. “Smartphones are taking over–smartphone sales surpassed PC sales on a quarterly basis just last week,” Schmidt told a capacity crowd. “The smartphone is the destination for the next generation of games, apps and social connectivity.”

Looking beyond the current mobile marketplace, Schmidt outlined what he called “a serendipity platform–your phone helping you learn new things and meet new people you wouldn’t otherwise meet. Why does my phone not talk to my friend’s phone? Why doesn’t it monitor people who are ill?” Adding he believes very strongly in “the optimism of what we can do with computers and technology,” Schmidt said the accelerated evolution of the Web, mobile and cloud services will ultimately shoulder even greater burdens plaguing everyday life, giving consumers the time and flexibility to spend more time with the people they care about, doing the things they enjoy and making the world a better place. “Computers are here to make us happier,” he asserted.

Schmidt also stressed the increasing role of permission-based personalization solutions, anticipating a future where technology solves human failings spanning from fuzzy memories to boredom.

Shifting his focus to more contemporary mobile industry opportunities, Schmidt said he anticipates substantial breakthroughs in the mobile advertising segment. “Think about the creativity of the commercials you see on TV, and apply that on mobile in a personal way–that’s the next great frontier,” he said. “The display business is fundamentally about telling stories–that produces a better, more relevant ad and a more satisfied consumer. A billion dollar business right in front of us.”

In addition, Schmidt called mobile payment services and Near Field Communications transaction technologies a “mega-scale opportunity,” outlining a scenario where he’s walking down the street in a commercial area. “My phone remembers I need new pants, and it knows ahead of me are two stores–one offering the product at a 20 percent discount, the other offering a 30 percent discount. I enter the store with the bigger discount, the pants are ready, and out I go. You don’t think this is going to work? It should revolutionize electronic commerce and payments. We’re seeing that models around consumerism are working when they’re tied to location and advertising.”

Despite the mobile industry’s myriad innovations, Schmidt cited its capacity to revolutionize life in developing nations as his greatest source of pride. “The future is for the masses, not the elite,” Schmidt stated. “Two billion people we’ve never heard from will enter our conversation in the next three to four years. Because of mobile, it’s possible, and it will change their lives more than it changed any of ours. That’s what I’m proudest of.”

| 02.17.11 | Google: Personalization will revolutionize commerce – RealtyGo_blog

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| 02.17.11 | Motorola: Verizon’s LTE justifies Xoom’s $800 price tag | RealtyGo_blog

Xoom

BARCELONA, Spain–Motorola Mobility (NYSE:MMI) CEO Sanjay Jha confirmed that its first tablet, the Android-powered Xoom, will retail for $800 when it goes on sale unsubsidized from Verizon Wireless (NYSE:VZ). Speaking to reporters here on the sidelines of the Mobile World Congress trade show, Jha justified the price of the tablet, which is higher than a similar version of Apple’s (NASDAQ:AAPL) iPad, by saying that the Xoom’s eventual upgrade to LTE gives it a leg up on the competition.

A 32 GB version of the Xoom with Verizon’s EVDO data service will retail for $800. The 32 GB version of the iPad with AT&T Mobility’s no-contract (NYSE:T) HSPA+ service retails for $729. “We felt that our ability to deliver 50Mb/s would justify the $799 price point,” Jha said. “It is 32 GB with 3G and a free upgrade to 4G. Being competitive with iPad is important. We feel that from the hardware and capabilities we deliver we are at least competitive and in a number of ways better [than the iPad].” Verizon has said its LTE network delivers average real-world downlink performance of 5-12 Mbps.

The Xoom runs on Android 3.0, or “Honeycomb,” and boasts a dual-core Nvidia Tegra 2 processor. It also features a 10.1-inch widescreen HD display. The device supports 1080p HD video and HDMI output to display content on larger HD screens. Additionally, the Xoom has a front-facing, 2-megapixel camera for video chats over Wi-Fi, EVDO or or LTE, as well as a rear-facing 5-megapixel camera that captures video in 720p HD. The Xoom will be upgraded to LTE sometime in the second quarter.

Jha said that Samsung’s return rate and sell-through rate with the Android-powered GalaxyTab have been “concerning,” but said he was confident enough to launch the Xoom at the $800 price point. Importantly, Verizon has not yet revealed its LTE data plans for tablets or smartphones.

Jha also said that Motorola will release a Wi-Fi-only version of the Xoom. He would not be drawn on the exact price, but said it would be “meaningfully cheaper. The price is set by iPad at $599, and we will be right around there.” The 32GB Wi-Fi-only version of the iPad sells for $599.

In an apparent slip, Jha also seemed to divulge the existence of Google’s music service, which Google has never publicly acknowledged. Jha said that an ecosystem is composed of applications, developers and services. “Google’s mobile services–and that includes music services, video services…” Then, according to the Wall Street Journal, correcting himself, he said, “There will be music service, there will be video service.”

| 02.17.11 | Motorola: Verizon’s LTE justifies Xoom’s $800 price tag – RealtyGo_blog

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Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes

QR Codes, What, Why and How.., RealtyGo_blog

Originally designed for tracking automotive parts for vehicle manufacturing, QR codes may very well be the next wave in B2B marketing. Funny how technology can sometimes transcend its original purpose…

Although, we, here in the US, may be a bit slower to adopt QR codes,than the rest of the world, it seems QR codes are poised to make it to the mainstream in the near future. Then, it’s only a matter a time before they become a staple in every B2B marketers arsenal.  Here’s a few points to back that up:

According to the International Telecommunications Union, there are 2.5 times more mobile phone users than people connected to the Internet.

Smartphone manufacturers are pre-installing QR code readers on their phones. This already includes Android, Nokia and some Blackberry phones.

QR codes are already making creative appearances in music videos – see Kylie Minogue’s “All the Lover’s” video, NHL marketing – see the Detroit Red Wings’ interactive game program, and most notably the giant QR codes in Times Square earlier this year promoting Internet Week 2010.

So, how do we capture the power of the QR code for B2B? Here are a few thoughts on how QR codes can bridge the gap between your offline and online marketing:

Instant Access Direct Mail- Include a QR code on your direct mail piece and the recipient can instantly scan it. No more waiting to get online or to make a phone call, providing a more immediate way for a recipient to engage with your marketing message.

Direct Mail Personalization- QR codes can be personalized for each individual recipient, providing them with a unique experience, more relevant information, and, incidentally, providing you, the marketer, with increased trackability of results.

Tradeshow Signage- Add QR codes to your tradeshow signage that when scanned provide a customized offer, your company information, access to your Facebook page, a custom landing page etc. Whatever makes sense for your business or campaign effort.

I think you get the idea… QR codes are a way for us to “hyperlink” our offline and online marketing efforts in the B2B universe.

What do you think? Will you be utlizing QR codes in your marketing efforts in the next 6 to 12 months? We would love to hear form you.

Special Thanks to Ruth for the article.

via Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes | RealtyGo_blog

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New device allows you to display PC imaging wirelessly to an HDTV, great for ‘real estate client interaction’ or webinars / RealtyGo blog |

Wireless display from your PC to your HDTV... RealtyGo blog

The Altona AT-HDAir ($219) enables you to display content from your PC to an HDTV (HDMI or VGA connections) Completely wirelessly, no cables needed, much like RealtyGo’s Mobile Real Estate Application.  The Device uses wireless technology to transmit content you are currently looking at on your PC (laptop or desktop) to an HDTV, within range. (needs to be within 30 feet but can transmit through walls).

Great for Agent-client relations in any real estate office or networking area.  Review contracts or properties on RealtyGo/MLS/Realtor.com/Zillow etc not to mention the great value add for your clients, to have a larger display  vs. huddling around your laptop or desktop computer in your office.  With the prices of HDTV’s continuing to drop you could pick up an HDTV monitor/display for anywhere between $149 and $500 depending on how large of a display you want.  Then simply put it on the desk next to you or better yet mount it on your office wall with a bracket that is adjustable and pull it out when you need it.

In the past this was available in lo-res but now it’s available in HD (720p) and it also will broadcast audio along with the video. You simply plug a small USB transmitter into your laptop/desktop PC (Windows only at this time) and then have the receiver located near your larger HDTV.

Great for the office – integrate this with a large HDTV in your near-bye conference room so Potential Buyers/Agents/Brokers can take advantage of a webinar together?

RealtyGo.co – Your Real Estate Listings Best Friend!

Special thanks to Max Pigman for turing us on to this new technology.

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