Posts Tagged BlackBerry
The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large. The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone. If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.
The Smartphone User
Slightly more males than females are getting smartphones (53% versus 47%) which is what we would expect for technical early adopter products. In terms of demographics, Hispanic Americans and Asians are slightly more likely to have a smartphone than what their share of population would indicate, which is a trend we see in the adoption of other mobile data services. While smartphones started out in the business segment, two-third of today’s buyers of smartphones are personal users.
In the last six months, roughly 77% of new smartphone buyers remained loyal to their wireless operator, while 18% switched to a new provider to get their new smartphone with the remaining percentage made up of first-time smartphone buyers. Interestingly enough, the percentage of people who switched carriers and got a new smartphone is not higher than that of the average wireless subscriber.
This indicates that the portfolio of the wireless carriers in general is robust enough to prevent any wide-spread smartphone flight from one carrier to the other, with very few exceptions. The added bonus for wireless carriers is that smartphone owners are significantly more satisfied (81%) with their device than feature phone owners (66%).
Features, features, features
Smartphones show higher application usage than feature phones even at the basic built-in application level. During Nielsen’s Mobile Insights survey we asked the respondents about features they’ve used in the last 30 days. The good news for the smartphone market is that people are actually taking advantage of the device capabilities.
The percentage of people who use their phone for only voice communications drops from 14% among new feature phone owners to 3% of smartphone owners. The use of the built-in camera and video capability jumps by almost 20% for both categories, due to the generally better quality and user friendliness of the features. Smartphones also often have a better speaker which translates into more frequent usage from about half of feature phone owners to about two-thirds of smartphone owners. Not surprisingly the use of Wi-Fi increases 10-fold from 5% for feature phone owners to 50% for smartphone users to satisfy the need for fast downloads.
RealtyGo supports both QR Code real estate information retrievel and SMS/MMS Text Messaging.
Trulia and Zillow, two of the biggest competitors in the online real estate space, are continuing to push into mobile with the addition of more smartphone applications.
Trulia.com said it is now supporting iPad and Android in addition to iPhone. Zillow has released a BlackBerry application, adding to a portfolio that supports iPad, Windows Phone, Android and iPhone.
Both are trying to offer access to information to home buyers wherever they want it, and not necessarily when they are in front of computers.
Being accessible to users whenever they want the information will be critical as both companies may jockey for an initial public offering in the not too distant future.
San Francisco-based Trulia recently said it was prepping for an IPO as it continued to build out its management team, and Zillow was reportedly in talks with investment bankers to discuss the prospects of going public.
Trulia said the addition of iPad and Android applications builds off a base of more than two million mobile users, who visited Trulia.com from their phones last month. That represents a more than 300 percent increase compared to the year earlier, it said.
Both the iPad and Android apps will be slightly different from what was being offered on the iPhone. The iPad app will use the larger screen real estate to display a color-coded heat map that examines the differences in average listing price and sold price within a city or county. The Android app will allow users to add open houses to their calendars and scan QR codes.
Zillow said with the addition of its BlackBerry app, it will now cover more than 90 percent of smartphone users. The Seattle-based company said its services are used on mobile devices more than 6.5 million times each month with 23 million visits to home detail pages.
In addition to being able to search the BlackBerry app for homes based on a user’s location, they will also be able to filter searches by price, number of bedrooms and bathrooms, and other information. Homes will be viewable in satellite or street view, and will feature color photos.
Get your Mobile TAG from RealtyGo on all your real estate advertising and signage, enable consumers to get photos and all your listing and contact information while in front of your listing(s). End users can auto schedule an appointment right from the listings, saving you time and offering an immediate action for lead generation by the potential buyer.
Special thanks to Tricia Duryee for reporting.
Now you can pay for that latte with cash, credit card or mobile phone.
Starbucks (SBUX) , which tested mobile payments in select stores and Target outlets in the past year, expanded the program nationally to all its 6,800 company-owned stores starting Wednesday.
There are a handful of mobile payment experiments in operation now, including Bling Nation in Palo Alto, Calif., and Mocapay in Denver. But this is the biggest rollout to date for mobile payments, says Gwenn Bézard, analyst with the Aite Group, who follows mobile payments. Tech analysts expect substantial growth in mobile payments in coming years as more of us lead our daily lives on our phone.
“This is a more convenient way to pay,” says Starbucks Vice President Brady Brewer. “Your wallet or purse isn’t always with you, but the mobile phone is.” Customers pay using apps available on their iPhones or BlackBerrys. Download the app, and fund it with your credit card. When you reach the barista at the counter, hit the “pay” button, show the bar code, and scan it to complete the transaction. Starbucks says it’s working on an app for Android phones.
“Starbucks is using an interim technology that’s available today,” Bezard says. But he thinks the future of mobile payments will be based on a technology called near-field communications (NFC), which embeds a payment chip inside the phone.
NFC is popular in Asia, where many phones already have built-in chips, and retailers to support them. Juniper Research says $200 billion will be spent worldwide via mobile payments by 2012, up from $100 billion in 2010.Verizon Wireless, AT&T and T-Mobile recently announced plans for a joint venture, Isis, to offer NFC purchasing via phones. Testing is scheduled to begin next year.
The success of its gift card sparked Starbucks’ interest in mobile payments. “Customers liked the speed of the card,” Brewer says. About one in five retail transactions are done with the card, and customers have loaded more than $1.5 billion onto them, Starbucks says.
Starbucks began testing mobile payments in 2009. To expand nationally, it had to retrofit older scanners with new ones that could accept the bar code from the apps. “We’re going to see big adoption,” Brewer says. He wouldn’t say how much the changeover cost the company.
If anyone has information at the estimated costs for starbucks to integrate this modality and upgrade their hardware and Scanners, please share. Thank You!
Internet telephony services provider Skype entered a definitive agreement to acquire mobile video software and services provider Qik. The transaction is expected to close later this month; financial terms were not disclosed, but multiple insider sources peg the purchase price at $100 million.
Qik’s platform enables consumers to capture and share video across mobile devices, the web and the desktop–content can be shared in real time or archived. The Qik solution extends across more than 200 mobile phones spanning the iOS, Android, BlackBerry, Windows Mobile and Symbian operating systems; in addition, Qik comes preloaded on a series of devices via partnerships with multiple manufacturers and mobile operators.
According to Skype, the acquisition bolsters its existing video calling services by adding recording, sharing and storage capabilities to its product portfolio. In addition, Skype can leverage Qik’s Smart Streaming technology, which optimizes video transmission over wireless networks. Approximately 40 percent of Skype-to-Skype calls take place over video.
Here is a great image we wanted to share with our readers, a QR Code on the side of a Pepsi can.
Looks good, feels good, however we could not get it to scan..? If anyone knows the details on why the code is so difficult to scan, please leave a review.
Our QR Codes at RealtyGo.co work very well and we are proud of the long hours of research, in order to deliver the most dynamic QR Codes in the Nation.
RealtyGO.co QR Codes work with all PDA devices, iPhones, Androids, iPads, tablets, BlackBerry, Windows, and all PDA devices. Our system is designed to deliver Mobile Real Estate Listings which are Mobile Friendly, not just a website URL, like most QR Codes. Try the Demo below by scanning the RealtyGO.co QR code to see an example!