Posts Tagged Buyer
Where do a majority of buyers and real estate leads come from? Online Search, Real Estate Agent, Real Estate yard signage,etc…
Where do a majority of Real Estate buyers and leads come from?
According to NAR – National Association of Realtors, in 2007 International home buying activity; How are consumers accessing your real estate listings today. According to the chart and marketing online, the internet is the most widely used tool in accessing real estate listings today. RealtyGo includes all your listing in a well structured and organized manner, specifically categorized and properly tagged for indexing by major search engines such as google, yahoo, youtube and bing.
Though the internet is the most popular source today for real estate search, buyers also cited information from real-estate agents (85%), yard signs (62%), open houses (48%) and print or newspaper ads (47%). Fewer buyers relied on home books or magazines, home builders, television, billboards and relocation companies.
Yard sign statistics is what we are most interested in for the purpose of this article. Even though the internet is the most popular tool when starting your home search; what happens when you find that perfect home, your desired area or even the most charming neighborhood with all the right amenities that makes you want to jump in the car and start your search right away.
Most buyers start exploring right away, they may not even have an agent. So what’s the chances that when buyers look in an unfamiliar neighborhood for a new home or real estate investment, they also want to know about other homes, listings, and professionals specializing in real estate in the area. We would say its a very good chance. The more information a buyer can get in a shorter amount of time, helps confirm their emotions and good emotions lead to buying. So be proactive and provide buyers what they need to feel satisfied in their real estate search.
To help buyers along you should add a Mobile TAG to your real estate listing(s), enabling buyers immediate listing information, including photos, video tour, pricing, details and other important information they may want in order to make a valid decision. Mobile TAG’s encourage buyer interaction, which increase lead generation and additional sales. The image above shows a mobile TAG on a flyer box. This is also a great way to cut back on excessive paper and ink waste, giving end users the option of getting all your real estate listing information through a digital channel, such as their Smartphone, iPad, Tablet or any other enabled PDA device.
The internet has changed every aspect of how consumers make decisions nowadays, and that includes how people acquire and/or put their properties up for sale. So how will you use technology to practice successful real estate marketing in 2011?
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What Buyers Need to Avoid Doing! | RealtyGo_blog
I keep on saying it and I’ll say it again…. The Mortgage Industry has gone back to the future. Underwriters are looking at loan applications the old way. They are looking at everything.
A 780 FICO score, money in the bank and job . . . Not too long ago if a buyer had two out of three of these, they were almost guaranteed a loan approval. Not any more.
Underwriters are looking at the contents of that credit report, they are looking at the source of the money in those bank accounts, they are looking at the pay checks and tax returns even if the buyer is a salaried employee.
Make sure your clients are prepared and well counseled. Preparation and proper expectations will cure 90 percent of the problems and delays buyers are having in today’s mortgage market.
Below is a list of “rules” all mortgage applicants should follow. It will make their life easier and yours. The only call we want to hear the week of closing is, “Docs are at title and the wire has been ordered.”
Share this with all your clients regardless of who they are.
Things you should avoid before and after making application for your mortgage
Congratulations! You finally found the house of your dreams. Your offer has been accepted by the seller, you have been pre-approved for the mortgage. It looks like you’ll qualify. The closing is only weeks away, and you’re feeling pretty good. It’s smooth sailing from here, right? Probably….
… However, more than one buyer has had the wind knocked out of his sails at some point in a real estate transaction by the mis-steps described below. If at all possible, steer clear of the following until AFTER you have gone to settlement.
These suggestions are merely that—suggestions. No one is saying, flat out, that bad things will necessarily follow if you do any of the below. They are offered as cautions. Many buyers seem to view the mortgage application procedure as a static action, a snap shot of their financial lives at a given moment in time. It’s not. It’s an on-going process that takes into account everything you do right up until the day of closing.
- Do not take on new debt. The temptation is strong. There are so many big purchases that people want to make in connection with a move: appliances, window treatments, furniture, etc. When you add to this the fact that, today, everyone offers easy terms and no money down—well, why not just do it? Answer: because you will change what the mortgage industry calls your “debt-to-income ratios” (the relationship of your income to your debt).
- Do not move money. In preparing for payment required at closing you may be tempted to consolidate accounts. Contact me before you move your money. We may require additional documentation and verification of those accounts. Trying to re-trace your steps can be confusing and delay the process.
- Do not make unusual deposits into your accounts. Unusual or irregular deposits could indicate undisclosed debts. The underwriter will need to know and document the source of those funds. If you do have an odd deposit, make copies of all the documents so that it is easily sourced.
- Do not change jobs. If at all possible, try not to make a career move during the time between your mortgage application and the closing on the home you are purchasing. But, you ask, “What if it’s a BETTER job, for MORE money, in the SAME field?” Still, try and wait until AFTER closing. One of the factors mortgage companies consider is length of present employment; they are partial to stability. At the very least, changing jobs initiates the need for more paperwork, and may delay your closing.
- Do not pack too soon. Well, go ahead and pack your clothes and dishes. But do not pack your bank statements, tax returns, or other important paperwork. Most especially, do not pack your checkbook! More than one buyer has had closing delayed while a friend or relative hurried over with additional funds because the checkbook was in the moving van.
- Do not lease a new car. This should go under the general heading of “no new debt.” It is highlighted here because, for some strange reason, many buyers do run right out and lease a new car during the time between mortgage application and closing! As with any debt, this will change your “debt-to-income ratios” and may cause you not to qualify for your mortgage.
- Do not sell something unless you have proof you owned it. This can go under odd deposits. Discuss this with me before you sell.
In short, do nothing that negatively impacts your ability to qualify for your mortgage loan, or initiates a new round of paperwork. If you have any doubts about doing something that may affect your ability to qualify for your mortgage loan, please consult me before you do it.
Special thanks to Nino Pascale for this email article!
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