Posts Tagged Evolution-Data Optimized

Verizon to offer no-contract LTE plan pricing…

RealtyGo / Verizon LTE / Perfection

Verizon Wireless (NYSE:VZ) will offer no-contract LTE rate plan options in addition to its postpaid LTE pricing, a Verizon spokeswoman confirmed.

DEFINITION OF LTE – LTE (Long Term Evolution) is the project name of a new high performance air interface for cellular mobile communication systems. It is the last step toward the 4th generation (4G) of radio technologies designed to increase the capacity and speed of mobile telephone networks. ..

Verizon spokeswoman Brenda Raney said the carrier’s no-contract LTE service will cost the same as its postpaid offering–the only difference being the cost of the carrier’s LTE devices. The carrier will offer 5 GB of LTE data for $50 per month or 10 GB of data for $80 per month; both options will carry a $10 per GB overage charge. Verizon’s two USB LTE modems–the LG VL600 and Pantech UML290–will cost $99.99 when subscribers sign a two-year contract. They will cost $250 in a month-to-month scenario.

Verizon will launch its commercial LTE service in 38 markets and at more than 60 airports Sunday. The modems also will work on Verizon’s 3G EVDO network.

During a conference call Wednesday to introduce the plans, Verizon Wireless CTO Tony Melone said the company wanted to provide simple data plans to start, but that the pricing plans could change at some point in the future. “As the network evolves, other aspects around our offerings will evolve,” he said.

According to speed tests of the network conducted by PC Magazine, Verizon’s LTE service offered a peak speed of 21 Mbps. At that speed, the publication noted, customers would burn through a 5 GB data allotment in 32 minutes. Verizon has said that its LTE network, even when fully-loaded, will deliver real-world downlink speeds of 5-12 Mbps and uplink speeds of 2-5 Mbps.

How will no-contract pricing affect the cost of mobile phones? Will consumers be forced to use a less superior device, due to price wars and no-contract promotions?  The mobile giants, such as T-Mobile, Sprint, At&t and Verizon must continue to increase profits; when you take out the guarantee of a contract, how will these mobile providers make up the difference when offering no-contract plans? If history provides an example of what the future holds then consumers may be feeling the pinch in their pocket books from these new “no-contract” promotions. Im not sure the increased speed of data transfer (Upload/Download)  to a mobile device is worth the increased pricing. If you build your E-Commerce business properly to make up for mobile phone browsers and capabilities, clients and end users of your system should be able to retrieve information accurately and quickly.  Visit to see an example of the efficient way to integrate  mobile into your business, delivering information efficiently!

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