Posts Tagged Global Positioning System

Think Green! Can better packaging save the Planet? RealtyGo_blog

RealtyGo enables real estate professionals, ‘Lookie loos‘ and anyone searching for real estate , an alternative to traditional paper flyer real estate information. Reduce your Real Estate business Carbon Foot Print. Use RealtyGo’s Mobile TAG and promote digital real estate listings via the mobile web. No more excessive printing- flyers, brochures,listing sheets, etc.. Easily offer end users an alternative via a digital channel using Smartphones, iPads, Tablets and other enabled PDA devices. Now when a potential home buyer is in front of your real estate listing they can use their mobile device to quickly get all your real estate listing information, photos, video, auto schedule an appointment and more. No need for excessive and usually expensive full color flyers for every ‘lookie loo’ in the neighborhood. Help promote Green real estate communication with RealtyGo and your Mobile real estate TAG using QR Codes, Text Messaging, Call for more info and GPS application.

Manufacturers are starting to take notice and provide better packaging with less left over waste.

Remember unboxing your last big gadget purchase? How many unnecessary layers of plastic, paper and cardboard did you have to wade through before getting to the actual hardware?

More to the point: Would you rather have more efficient packaging, less trash and a healthier environment?

The origami-like swaddling of hardware could be a much greener undertaking, and the companies focusing on better packaging solutions say their efforts could be a big part of making the gadget industry more sustainable. Supply chain firm ModusLink is one such company, and it’s done a bit of research on how much CO2 its environmentally friendly packaging is saving the planet.

ModusLink SVP Lorcan Sheehan wrote on the company’s blog that its sustainable packaging changes have so far “eliminate[d] a combined 4,085 metric tons of GHG through package changes — the equivalent of 672 passenger vehicles not driven, 8,254 barrels of oil not used and 404,421 gallons of gasoline not used.”

He says the new packaging is not surprisingly also good for the company’s bottom line; ModusLink saved its customers $6.2 million annually.

Take a look at the infographic below. Do you think more companies should be focusing on streamlined, greener packaging?

Special thanks to Jolie O’Dell for writing such a great article.

See the original at Mashable/Jolie O’Dell

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Monday Morning Mobile, Great Post from RIS Media / Now that you have got QR Codes down…

Now that you are familiar with QR Codes, lets get a little deeper and touch on things you may not have thought of…

Web to Mobile technology

Now that you’ve cracked the QR code and know that in order to have a successful QR code marketing strategy you need to have a mobile website strategy in place, what is it you should be looking for? There is a lot that goes into building a solid mobile website which will be the foundation for the QR codes or text codes which you decide to employ within your marketing. Here are the most important things to know about implementing a mobile website.

1. Phone recognition. It is important to understand that when building a website for the computer communication, developers focus primarily on three different browsers; Internet Explorer, Mozilla and Safari. However, there are over 6,000 different mobile devices with Web browsers and they all have different specifications. Your mobile website should be built using a platform that is able to recognize not only that the consumers are accessing your site are using the mobile channel, but what type of device they are using and exact specifications of that handheld and browser by doing a browser identification lookup. This allows different users with different PDA devices to have an experience that is unique to them and their particular device; a more elegant experience for an efficient and more user friendly experience.

2. Integration. Having a mobile website is not meant to be a standalone marketing initiative. Your mobile website can integrate with your traditional online website; using redirection code, identifying mobile users and immediately sending them to a mobile enabled version of your website. This allows you to continue to promote your existing website and brand. RealtyGo handles all of this simultaneously while providing you a simple user experience using icons and key words for easy navigation while promoting, editing and updating all your real estate listings and MobileURL’s.  In addition, your mobile website should easily integrate with all current mobile technologies you are employing such as text messages, QR Codes, GPS and Apps. Often, the best and most efficient way to ensure that this is accomplished is to use RealtyGo that provides a complete solution. Keep in mind that RealtyGo has also designed our application to benefit the end user, by offering things like our Auto Scheduler, enabling a potential buyer, new customer, or other business professional to auto schedule an appointment using technology and mobile, saving you time and money.

3. Ease of use. The reason that so many of us frequent sites like Google, Yahoo, Bing, etc.. , from our mobile devices is because it’s easy to use—they do a great job of formatting their sites for mobile tasking. However, we have all had the experience of doing a search, finding the right link and then not being able to get the information that we want because that website does not format for mobile and is more of a pain than its worth. As mobile users we are looking for a quick and efficient experience to get to the information that we want. Maybe our consumers want to see a particular property at 411 Mobile Blvd or properties in close proximity using GPS; either way it’s all about the experience they have finding that information. Your mobile application for Mobile real estate listings should cater to the mentality of the mobile consumer and offer the end user all forms of communication, leaving it up to them which channel they wish to use in order to proceed extracting  information they want and need to make an educated decision, which leads to the next step; contacting you!

Continued updating and usability.

RealtyGo is constantly updating and creating additional functionality for user friendly interfacing. Your real estate business and listings will automatically receive advanced mobile web technology and promotion via the World Wide Web, presenting your listings and real estate listings to consumers searching in the area in which your listings and business reside. We continuously test, approve and integrate the newest technology into our Software to ensure the most relevant and dynamic functionality for everyone interacting with our services.

Keeping these things in mind, please remember that RealtyGo offers MobileURL’s to corroborate all of your real estate information efficiently for Best SEO (search engine optimization) with major website search engines, like Google, Yahoo, Bing and all the other engines searching for relevant information to push your listings to the front of the line, while creating a modern and relevant online real estate resume for all your professional business practices.

RealtyGo – Your Real Estate Listings Best Friend!

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Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

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