Posts Tagged Google

Likes Are Not Loves – How To Waste Time “Marketing” In Facebook

Written by Carrie Hill

Facebook like doesn't equal love or revenue for that matter!

“This statistic, combined with the disturbing trends in today’s Facebook business strategies worries me – it really worries me. I’m disturbed by the complete lack of understanding within business America that a “Like” doesn’t equal “Love” and it certainly doesn’t equal revenue.”

So True, So True!

via Likes Are Not Loves – How To Waste Time “Marketing” In Facebook.

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Google owned a 65% share of U.S. Web searches in April | Technology | Los Angeles Times | RealtyGo | Blog

Google owned a 65% share of U.S. Web searches in April | Technology | Los Angeles Times.

Google led search-engine traffic in April, with 65.4% of Web searches taking place on Google-owned search sites, according to the research firm ComScore.

The Mountain View, Calif.,-based company’s search traffic, while dominating, was down slightly from March when Google-owned sites took up a 65.7% share of the market, ComScore reported.

Coming in second place last month was Yahoo, which accounted for 15.9% share of online searches, up 0.2% from March, the research firm said.

In third came Microsoft search sites, which were also up 0.2%, taking up a 14.1% slice of the market, ComScore said.

In a distant fourth place slot was the Ask Network, which nabbed a 3.0% share of online search queries, followed by AOL which had a 1.5% take in April, ComScore reported. Ask and AOL’s April numbers were each down 0.1%, the report said.

Yahoo and Microsoft’s search sites are powered by the Microsoft Bing search engine. When Yahoo and Microsoft’s search sites are combined, Bing powered a 30% share of the online search market.

Like Microsoft, Goolge too powers searches for sites it doesn’t own, one of them being AOL.

When AOL and Google’s performance is counted together, Google’s numbers rise slightly, accounting for 67.3% of searches in March and 66.9% in April.

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Google Adds own ‘Like’ button in Foray into Social Search

Google is adding its take on the “like” button — which it is calling the “plus-one” — in its latest bid to make search more social, as well as combat the growing dominance of Facebook.

Starting this afternoon, Google will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and, soon, Twitter. Users will see both the total number of plus-one votes, as well as the names and photos of their contacts who have stated a preference.

It’s the most aggressive foray into social search to date and the first time Google has added a direct social signal into search results. Over time, Google will integrate the plus-one into the search algorithm itself so human votes will have an impact search ranking.

“When someone recommends something, that’s a pretty good indicator of quality,” said Matt Cutts, Google’s principle engineer for search. “We are strongly looking at using this in our rankings.”

Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won’t charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less for a given keyword or position.

“We will provide reporting in AdWords for plus-ones,” said ads group product manager Christian Oestlien. “Our belief is that advertisers will see increased performance from ads with personalized annotations.”

The changes are some of the biggest to the visual architecture of search, the classic list of blue links, as well as its functional underpinnings. Plus-one buttons and social connections are going to join a search-results page getting more and more complicated with both real-time and local-search results, in addition to search ads that have also added functionality.

Traditionally, inbound links have been the strongest indicator of relevance and component of page rank. Last year, Google added Twitter updates to also add results that are more recent. Adding the plus-one will add another social component.

“Injecting a social layer into the algorithmic search is key to relevance,” said Dave Karnstedt, CEO of Efficient Frontier. “Do a search on ‘DVD player’ today now you will see 35,000 results in less than 3 milliseconds. It’s meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience.”

But the biggest move here may not be about search at all, but about taking another swing at the social networking business — and at Facebook itself. The first time users clicks on a plus-one button, they will be prompted to create a Google profile, as well as be given the opportunity to adjust privacy settings.

Microsoft’s Bing integrated Facebook “likes” into search results late last year but not into its actual algorithm, meaning a “like” has no affect on search rankings. Google has no immediate plans to add Facebook connections to the system, partly because they don’t have the right to do so. “It would depend on whether that data were available,” Mr. Cutts said.

“Its important for Google to bring in social influence into search results to prevent the social web from becoming a parallel universe,” said Bryan Wiener, CEO of 360i, a unit of Dentsu. “I do think they need to have the Facebook ‘likes’ in there because you’re going to have two webs, the social web and the open web.”

In addition, Google will allow publishers to add the plus-one button, so users can vote on content outside of search, and ultimately improve the ranking of that content in organic search results. Google has by far the largest publisher network, including websites that use DoubleClick for ad serving or Google’s ad exchange, so penetration of the plus-one will be immediate and comprehensive.

The question is whether Google can keep bad actors from gaming the plus-one system for fun or for profit. Google, to its credit, has a lot of experience filtering out attempts to game its algorithms. “The worst case is you just ignore them,” Mr. Cutts said, adding that more complexity makes that more difficult. “If you give somebody five signals — and give them five more — it can actually get harder for spammers.”

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How to get leads in todays real estate market…, The industry has come a long way! | RealtyGo_blog

“The Future Of Real Estate Lead Generation – Building Lead Generation Machines”

….Darin Persinger

UI

We wanted to post this article we received from Darin. This is a great article and really reminds you how far technology has come. Darin talks about building a machine of sort for lead generation. For us at RealtyGo we believe the internet is the “Machine” and interacting with it efficiently can increase your day-to-day activity and make you more efficient in your business practices. RealtyGo offers Unified Communication which is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. RealtyGo offers easy to use UI (user interface) as well as Best SEO (Search Engine Optimization) practices to promote your mobile and web based real estate listings like no other company can.

Enjoy the article and tank you Darin for the email and  your personal experience.

I got my real estate license in 1997.

Things were different then. Much different.

My real estate lead generation consisted of phone calls to expireds and fsbos.

I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures.

Real estate lead generation was all about “spray and pray.”

The Future Of Real Estate Lead Generation

The future is now and the future of real estate lead generation, I believe is about building machines.

Lead Generation machines.

The great thing about inbound marketing is that it is a machine.

You build the machine, aka a blog post or social media strategy, implement it and it can run on its own. When you wake up in the morning, you have leads from people that registered on your IDX or people that opted-in to your On Demand First Time Home Buyers Webinar.

Sure, back in 1997 I might have had a voice mail waiting for me in the morning on the office voice mail system, because of an ad I ran in the paper. But every week I would have to run another ad. Every week another trip to the newspaper. Every week another few hundred dollars spent.

Building A Lead Generation Machine

What I did in 1997 was truly grinding it out. I wasn’t really building a business. Sure I could create systems and processes, but if I stopped showing up, the leads stopped showing up. I was in the business of real estate lead generation. You shouldn’t be.

You should be in the business of building lead generation machines, and then let those machines go and do the real estate lead generation.

Back in 1997 if someone sold 100 homes a year, they were a balla! Now  you hear about many real estate agents selling 200, 300, 500 homes a year. Sure some of it is because of big REO contracts, but its because they have built lead generation machines.

Technology, the internet and social media have giving you an opportunity to building lead generation machines.

The question is: Are you taking advantage of this opportunity? RealtyGo – Your Real Estate Listings Best Friend!

Also, keep in mind my belief is you can automate tasks, you can’t automate relationships.
My suggestions is go to work on the building of lead generation machines and focus on the relationships those machines create.

Stay Productive,

Darin Persinger

RealtyGo – Mobile that Accelerates your Business!

Unified Communication

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Mobile Pay | Mobile Commerce; Will greed in the space hinder the progress of mobile payments?

 

Scan your Qpon and Go....

Over the past six months there has been lots of buzz about mobile payments. High-profile companies such as Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG) and Visa have all indicated they are exploring ways to make money from mobile payments. And at last month’s Mobile World Congress conference in Barcelona, Spain, the momentum around mobile commerce and Near Field Communications seemed to grow even stronger. In fact, several firms including Research in Motion (NASDAQ:RIMM), Deutsche Telekom and Orange all talked about how they were incorporating mobile commerce and/or Near Field Communications technology into their future plans.  Some companies even went so far as to designate 2011 as the year for NFC payments.

 

We are under the impression that cellphone manufactures will be offering a secure mobile payment method – Near Field Communication

MobilePay_RealtyGo_blog_2011

(NFC) short-range wireless technology and includes real-time anti-fraud alerts and other features designed to protect consumers from fraud.

Fine-tuning the business model for this nascent service is challenging. Wireless carriers, platform providers, device makers and financial institutions all want a piece of the revenue pie. It’s not surprising, considering that many analysts estimate that the market potential for these services is enormous. According to Portio Research, mobile payments volumes worldwide were $68.7 billion in 2009 and are forecast to reach $633.4 billon by year-end 2014. The biggest potential markets for mobile payments are Asia-Pacific, Europe and North America, Portio says.

But for mobile payments to reach the potential predicted by Portio, a lot of diverse players will have to fit together to make a compelling and lucrative solution. How that will happen is unclear. All we know for sure is that there is a lot of experimentation in the market today.

To help spur the market, the GSMA is heading up a NFC-related initiative with several of the world’s biggest operators including America Móvil, Axiata Group Berhad, Bharti, China Unicom, Deutsche Telekom, KT Corp., MTS, Orange, Qtel Group, SK Telecom, Softbank Mobile, Telecom Italia, Telefónica, Telekom Austria Group, Telenor and Vodafone. The operators have said they intend to launch commercial NFC services in select markets by 2012.


In the U.S., mobile payments have made headlines lately because of the new initiative Isis, which is a joint venture from Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA. The carriers plan to leverage Discover Financial Services’ network to process payments; Barclaycard U.S. will be the first issuer. Isis has inked deals with merchants but so far has not revealed the names of those merchants or more details about when it will launch.

Meanwhile, Sprint has decided to go it alone with its mobile wallet initiative, called Sprint Mobile Wallet. Unlike the Isis project, Sprint’s wallet will let customers make purchases using their existing Visa, MasterCard and Amazon accounts. Sprint is going to eventually hit the big one, you have to admit they always have their hat in the rink, and sooner or later they are going to hit one out of the park.

Clearly for mobile payments to become a success, merchants, financial services, operators and device makers need to come together to make a viable solution. Perhaps all this experimentation in the market will result in less fragmentation and more cohesiveness. We are exploring those issues and more in “Cashing in on Mobile Commerce,” a new eBook from FierceWireless. In this eBook, we take an in-depth look at the overall potential for the mobile commerce market, profile some successful mobile payment implementations and explore some of the latest initiatives in barcodes, mobile coupons and more.

 

RealtyGo_blog

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Mobile Everything: Google CEO: Mobile Growing Faster Than All of Googles Predictions…

Mobile is it! RealtyGo offers the most affordable and best solution for Mobile Real estate Listings. We make it easy for you to post your listings, share with Social medial sites and forward any and ALL of your real estate listings with ease. Consumers are mobile, don’t just think phones, iPads, Tablets and more to come soon enough, so offer your mobile real estate listings using Green real estate communication from RealtyGo.

Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.As proof of mobile’s growth, Schmidt cited some statistics related to this year’s Super Bowl advertisers: The number of mobile searches for Chrysler, for instance, jumped 102 times during the game, compared with only 48 times for desktop searches. And the number of mobile searches for GoDaddy jumped 315 times, compared with 38 times on desktops.Schmidt, who spoke Sunday at the IAB event in Palm Springs, Calif., also said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.”Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.Schmidt, who will leave his post as Google CEO on April 4, used those stats to make a case for linking display advertising and mobile.“The technology has finally caught up with the promises we talked about for so long,” Schmidt said. He predicted that display advertising could hit $200 billion business, though he declined to say when that milestone would be reached. Display is currently a $17 billion business globally. Google’s share of that is about $2.5 billion a year.

via Google CEO: Mobile Growing Faster Than.

Were betting on everything changing, new platforms emerge, RealtyGo – information technology grows exponentially! You want it, you can get it right now!!

RealtyGo, Your Real Estate Listings Best Friend!

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Monday Morning Mobile, Great Post from RIS Media / Now that you have got QR Codes down…

Now that you are familiar with QR Codes, lets get a little deeper and touch on things you may not have thought of…

Web to Mobile technology

Now that you’ve cracked the QR code and know that in order to have a successful QR code marketing strategy you need to have a mobile website strategy in place, what is it you should be looking for? There is a lot that goes into building a solid mobile website which will be the foundation for the QR codes or text codes which you decide to employ within your marketing. Here are the most important things to know about implementing a mobile website.

1. Phone recognition. It is important to understand that when building a website for the computer communication, developers focus primarily on three different browsers; Internet Explorer, Mozilla and Safari. However, there are over 6,000 different mobile devices with Web browsers and they all have different specifications. Your mobile website should be built using a platform that is able to recognize not only that the consumers are accessing your site are using the mobile channel, but what type of device they are using and exact specifications of that handheld and browser by doing a browser identification lookup. This allows different users with different PDA devices to have an experience that is unique to them and their particular device; a more elegant experience for an efficient and more user friendly experience.

2. Integration. Having a mobile website is not meant to be a standalone marketing initiative. Your mobile website can integrate with your traditional online website; using redirection code, identifying mobile users and immediately sending them to a mobile enabled version of your website. This allows you to continue to promote your existing website and brand. RealtyGo handles all of this simultaneously while providing you a simple user experience using icons and key words for easy navigation while promoting, editing and updating all your real estate listings and MobileURL’s.  In addition, your mobile website should easily integrate with all current mobile technologies you are employing such as text messages, QR Codes, GPS and Apps. Often, the best and most efficient way to ensure that this is accomplished is to use RealtyGo that provides a complete solution. Keep in mind that RealtyGo has also designed our application to benefit the end user, by offering things like our Auto Scheduler, enabling a potential buyer, new customer, or other business professional to auto schedule an appointment using technology and mobile, saving you time and money.

3. Ease of use. The reason that so many of us frequent sites like Google, Yahoo, Bing, etc.. , from our mobile devices is because it’s easy to use—they do a great job of formatting their sites for mobile tasking. However, we have all had the experience of doing a search, finding the right link and then not being able to get the information that we want because that website does not format for mobile and is more of a pain than its worth. As mobile users we are looking for a quick and efficient experience to get to the information that we want. Maybe our consumers want to see a particular property at 411 Mobile Blvd or properties in close proximity using GPS; either way it’s all about the experience they have finding that information. Your mobile application for Mobile real estate listings should cater to the mentality of the mobile consumer and offer the end user all forms of communication, leaving it up to them which channel they wish to use in order to proceed extracting  information they want and need to make an educated decision, which leads to the next step; contacting you!

Continued updating and usability.

RealtyGo is constantly updating and creating additional functionality for user friendly interfacing. Your real estate business and listings will automatically receive advanced mobile web technology and promotion via the World Wide Web, presenting your listings and real estate listings to consumers searching in the area in which your listings and business reside. We continuously test, approve and integrate the newest technology into our Software to ensure the most relevant and dynamic functionality for everyone interacting with our services.

Keeping these things in mind, please remember that RealtyGo offers MobileURL’s to corroborate all of your real estate information efficiently for Best SEO (search engine optimization) with major website search engines, like Google, Yahoo, Bing and all the other engines searching for relevant information to push your listings to the front of the line, while creating a modern and relevant online real estate resume for all your professional business practices.

RealtyGo – Your Real Estate Listings Best Friend!

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