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Unilever Names Coke’s Marc Mathieu as No. 2 Global Marketing Executive | Global News – RealtyGo_blog
Unilever has named former Coca-Cola Co. marketer Marc Mathieu as its No. 2 global marketing executive, reporting to Global Marketing and Communications Officer Keith Weed, rounding out a redesign of the global marketing team for the world’s second-biggest advertising spender.
Marc Mathieu is charged with helping Unilever double sales while reducing overall environmental impact. Green business practices are a necessity for the future. If your professional business is not currently participating in any Green technology in order to reduce and reinvent traditional business practices, please take some time and discover how you can make a difference. Even listing, promoting, and using Mobile real estate services from RealtyGo will help cut back on excessive print and ink waste, while promoting the delivery of information via the digital channel.
Mr. Mathieu, 51, whom Mr. Weed credits with helping turn around Coca-Cola by developing the “Coke Side of Life” branding platform and launching Coke Zero last decade as VP-global branding, will join Unilever April 1. He will oversee Unilever’s global corporate branding effort; marketing training, including the Unilever Marketing Academy; marketing services; agency relations; and return on marketing investment. VPs over those areas will report to him.
For the past three years has led Atlanta-based BeDo, a strategic marketing consultancy. BeDo focuses on sustainability issues and has had Johnson & Johnson, Danone, Coca-Cola, Levis and Club Med as clients. Among projects the firm has launched has been The Hoop, a micro-lending venture for fair-trade producers and brands.
That dovetails with Unilever’s own sustainability efforts and with Mr. Mathieu’s new charge in helping Unilever double sales while reducing overall environmental impact by 2020, said Mr. Weed, who also oversees the company’s sustainability efforts.
“I wanted to get some heavyweight marketers in my top team,” Mr. Weed said in an interview. “And the fact that we were able to get someone like him says a lot about the progress we’ve made and the momentum we’ve got and the progress we’re making in innovation in the marketing area.”
Mr. Mathieu is the last of five senior VPs Mr. Weed has appointed since taking his post last year. He joins Gavin Neath (sustainability), Sue Garrard (communications), Richard Davies (consumer and market insight) and Luis Di Como (global media), the latter having recently been named to succeed Laura Klauberg in that post. Three of the five came from within Unilever, but Ms. Garrard, previously with the U.K.’s Department for Work and Pensions, like Mr. Mathieu came from outside.
“I’ve got a balance between internal hires and external hires to bring diversity of thought,” Mr. Weed said, adding that he considered internal and external candidates for each of the posts.
Mr. Mathieu’s experience in branding and sustainability along with Unilever putting sustainability under the marketing organization is something Mr. Weed sees as part of a trend.
“Having sustainability led by an environmentalist in a small department by itself was never going to get the sort of traction we need in this world to get true innovation in the area,” he said.
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The faster the network, the better your MobileURL’s operate | Sprint could deploy LTE nationwide by year-end 2013 | RealtyGo_blog
Should Sprint Nextel (NYSE:S) decide to deploy LTE as part of its Network Vision network modernization project, the company could have a live LTE network this year, with nationwide LTE coverage by year-end 2013, a senior Sprint executive said.
Speaking at a Morgan Stanley Technology, Media and Telecom conference Wednesday, Steve Elfman, Sprint’s president of network operations and wholesale, said that the company will not make a decision regarding LTE deployment until mid-year. He added that if Sprint does decide to deploy LTE it could turn it on quickly and have LTE devices by 2012. Elfman added that the reason the company will not make a decision until mid-year is because Sprint wants to establish and announce a strategy that is still being determined by the company and its partner Clearwire (NASDAQ:CLWR), which runs a mobile WiMAX network.
Elfman also discussed Network Vision, the $4 billion to $5 billion network modernization project that Sprint is undertaking over the next three to five years. Sprint currently runs an EV-DO network in the 1900 MHz PCS band, has a wholesale deal with Clearwire to use WiMAX in the 2.5 GHz band and owns an iDEN network in the 800 MHz band. Sprint has said it will begin phasing out the iDEN network in 2013.
Elfman reiterated that the company plans to enhance its CDMA coverage in the 800 MHz to improve in-building coverage. In addition, he said that Sprint will deploy a CDMA-based push to talk solution from Qualcomm (NASDAQ:QCOM) and will have new PTT devices by the third quarter of this year that will use the enhanced PTT solution.
Regarding Sprint’s relationship with Clearwire, Elfman said that Clearwire has been a good partner to Sprint and that the company is “in the middle of some positive negotiations with them.” The two companies have been locked in a dispute over wholesale revenue sharing, and Clearwire has said that resolving the dispute is key to moving forward on securing new funding. Clearwire expects to announce a decision on new funding sometime in the second quarter.
Over the past six months there has been lots of buzz about mobile payments. High-profile companies such as Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG) and Visa have all indicated they are exploring ways to make money from mobile payments. And at last month’s Mobile World Congress conference in Barcelona, Spain, the momentum around mobile commerce and Near Field Communications seemed to grow even stronger. In fact, several firms including Research in Motion (NASDAQ:RIMM), Deutsche Telekom and Orange all talked about how they were incorporating mobile commerce and/or Near Field Communications technology into their future plans. Some companies even went so far as to designate 2011 as the year for NFC payments.
We are under the impression that cellphone manufactures will be offering a secure mobile payment method – Near Field Communication
(NFC) short-range wireless technology and includes real-time anti-fraud alerts and other features designed to protect consumers from fraud.
Fine-tuning the business model for this nascent service is challenging. Wireless carriers, platform providers, device makers and financial institutions all want a piece of the revenue pie. It’s not surprising, considering that many analysts estimate that the market potential for these services is enormous. According to Portio Research, mobile payments volumes worldwide were $68.7 billion in 2009 and are forecast to reach $633.4 billon by year-end 2014. The biggest potential markets for mobile payments are Asia-Pacific, Europe and North America, Portio says.
But for mobile payments to reach the potential predicted by Portio, a lot of diverse players will have to fit together to make a compelling and lucrative solution. How that will happen is unclear. All we know for sure is that there is a lot of experimentation in the market today.
To help spur the market, the GSMA is heading up a NFC-related initiative with several of the world’s biggest operators including America Móvil, Axiata Group Berhad, Bharti, China Unicom, Deutsche Telekom, KT Corp., MTS, Orange, Qtel Group, SK Telecom, Softbank Mobile, Telecom Italia, Telefónica, Telekom Austria Group, Telenor and Vodafone. The operators have said they intend to launch commercial NFC services in select markets by 2012.
In the U.S., mobile payments have made headlines lately because of the new initiative Isis, which is a joint venture from Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA. The carriers plan to leverage Discover Financial Services’ network to process payments; Barclaycard U.S. will be the first issuer. Isis has inked deals with merchants but so far has not revealed the names of those merchants or more details about when it will launch.
Meanwhile, Sprint has decided to go it alone with its mobile wallet initiative, called Sprint Mobile Wallet. Unlike the Isis project, Sprint’s wallet will let customers make purchases using their existing Visa, MasterCard and Amazon accounts. Sprint is going to eventually hit the big one, you have to admit they always have their hat in the rink, and sooner or later they are going to hit one out of the park.
Clearly for mobile payments to become a success, merchants, financial services, operators and device makers need to come together to make a viable solution. Perhaps all this experimentation in the market will result in less fragmentation and more cohesiveness. We are exploring those issues and more in “Cashing in on Mobile Commerce,” a new eBook from FierceWireless. In this eBook, we take an in-depth look at the overall potential for the mobile commerce market, profile some successful mobile payment implementations and explore some of the latest initiatives in barcodes, mobile coupons and more.
BARCELONA, Spain–Motorola Mobility (NYSE:MMI) CEO Sanjay Jha confirmed that its first tablet, the Android-powered Xoom, will retail for $800 when it goes on sale unsubsidized from Verizon Wireless (NYSE:VZ). Speaking to reporters here on the sidelines of the Mobile World Congress trade show, Jha justified the price of the tablet, which is higher than a similar version of Apple’s (NASDAQ:AAPL) iPad, by saying that the Xoom’s eventual upgrade to LTE gives it a leg up on the competition.
A 32 GB version of the Xoom with Verizon’s EVDO data service will retail for $800. The 32 GB version of the iPad with AT&T Mobility’s no-contract (NYSE:T) HSPA+ service retails for $729. “We felt that our ability to deliver 50Mb/s would justify the $799 price point,” Jha said. “It is 32 GB with 3G and a free upgrade to 4G. Being competitive with iPad is important. We feel that from the hardware and capabilities we deliver we are at least competitive and in a number of ways better [than the iPad].” Verizon has said its LTE network delivers average real-world downlink performance of 5-12 Mbps.
The Xoom runs on Android 3.0, or “Honeycomb,” and boasts a dual-core Nvidia Tegra 2 processor. It also features a 10.1-inch widescreen HD display. The device supports 1080p HD video and HDMI output to display content on larger HD screens. Additionally, the Xoom has a front-facing, 2-megapixel camera for video chats over Wi-Fi, EVDO or or LTE, as well as a rear-facing 5-megapixel camera that captures video in 720p HD. The Xoom will be upgraded to LTE sometime in the second quarter.
Jha said that Samsung’s return rate and sell-through rate with the Android-powered GalaxyTab have been “concerning,” but said he was confident enough to launch the Xoom at the $800 price point. Importantly, Verizon has not yet revealed its LTE data plans for tablets or smartphones.
Jha also said that Motorola will release a Wi-Fi-only version of the Xoom. He would not be drawn on the exact price, but said it would be “meaningfully cheaper. The price is set by iPad at $599, and we will be right around there.” The 32GB Wi-Fi-only version of the iPad sells for $599.
In an apparent slip, Jha also seemed to divulge the existence of Google’s music service, which Google has never publicly acknowledged. Jha said that an ecosystem is composed of applications, developers and services. “Google’s mobile services–and that includes music services, video services…” Then, according to the Wall Street Journal, correcting himself, he said, “There will be music service, there will be video service.”