Posts Tagged GREEN REAL ESTATE

Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

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Sony Ericsson makes Xperia Play official with Super Bowl ad – RealtyGo

Sony Ericsson is no longer being coy about its intentions to launch a gaming-focused smartphone running Google’s (NASDAQ:GOOG) Android platform. The company unveiled an advertisement for the Xperia Play, which has been dubbed the “PlayStation phone,” during last night’s Super Bowl.

In the minute-long ad, Sony Ericsson took the wraps off the phone, which it said will be formally announced Feb. 13.  The commercial shows Google’s Android robot being given fingers for gameplay. There also are images of the smartphone, which appears to have a slide-out controller panel.

The Xperia Play is expected to be the first smartphone that meets the standard’s of Sony’s PlayStation Certified license program for hardware manufacturers. That certification promises software development support and logo licensing to guarantee quality gameplay experiences across the Android device ecosystem.

Sony Ericsson has long hinted it will debut the Xperia Play and numerous leaked images and videos of the smartphone have flooded the web in recent months.

But Sony Ericsson was not the only wireless company taking advantage of the high-profile Super Bowl advertising time.  Verizon Wireless (NYSE:VZ) touted its forthcoming launch of Apple’s (NASDAQ:AAPL) iPhone 4 with a slight dig at AT&T Mobility (NYSE:T) in a commercial that highlights Verizon’s call quality with its “Can you hear me now?” spokesman. AT&T suffered numerous public relations setbacks due to iPhone users’ perception that the carrier had poor network quality in some areas. AT&T shot back with its own Super Bowl ad that highlighted its ability to make simultaneous voice calls and surf the web on the iPhone, which users cannot do on Verizon’s CDMA network.

Additionally, Motorola Mobility (NYSE:MMI) took jab at Apple’s iPad with a teaser ad for its forthcoming Xoom tablet, which runs on version 3.0, or Honeycomb, of Android. The tablet, which will initially launch on Verizon’s EVDO network, will require a monthly rate plan, the ad noted: 1 GB of data for $20; 3GB for $35; 5 GB for $50 and 10 GB for $80. A Motorola spokeswoman did not immediately respond to a request for comment.

via Sony Ericsson makes Xperia Play official with Super Bowl ad – FierceWirelessRealtyGo blog.

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QR Code’s are Powerful… but only if you use them within a well structured system – RealtyGo

QR Code’s are Powerful and allows your Business information to dynamically update, while using the same QR Code in Print or any type of advertising campaign, even after the promotion is over or the real estate listing status has changed; ie- Sold, TOM, AWC, Pending etc.. !

Each time you list a property for sale, often times the next step is advertising. Your Client expects  you to advertise their real estate for sale and do so in a reasonable time frame.

Mobile Real Estate done right!

With RealtyGo you can list your real estate property and use our advanced software technology to promote and sell real estate while saving you money and repetitive/duplicate work load. If you typically print full color flyers, or even black and white flyers for your listings, it can become expensive, especially if a majority of the people taking the flyers are nosy neighbors or lookie loos that are just curious. There is also the inconvenience of monitoring flyers each day or several times a week to ensure they are fully stocked. If you have multiple listings, this can become quite a chore, much like baby sitting your listings. With RealtyGo we offer the ability for end users like Potential buyers, New Customers, Lookie loos, and other Real Estate Professionals to access your listing while standing right in front of them; or when seeing the listing advertised in a print ad (like the image above) or even from a digital TAG, advertised on the internet (like Criagslist,Realtor.com, Trulia, Zillow, etc.. ), not to mention all your other real estate listings as well, using Mobile technology. Now end users can use their Mobile phone or iPad, etc.. , and Scan or Text to get all your real estate listings and current listing information; photos, your professional contact info, your professional website and more, via any mobile device.

Digital TAG

Lets say a Client wants to change their listing price, or has new professional photos they would like to add to a listing. If you have already run a print ad or sent out mailer/flyers in regards to the property, they may be irrelevant and out of date by the time a potential buyer or new customer contacts you about the listing. This could be detrimental in the sale of the listing and creates drop off or abandonment rate from consumers, even outrage in some cases if the change of information works against the prospective buyers agenda.

With Mobile Real Estate Listings and RealtyGo, you simply update your listing information within an easy to use log in area at RealtyGo.co and anytime a potential buyer, new customer or  business professional access your listing(s), they will receive the most current information every time. This will reduce your printing costs and the worry work of potential ads running in magazines or newspapers that may not be up to date or as relevant as they should be, based on a change in the real estate listing information, etc.. . You can continue to use the same Mobile listing TAG even after a listing has sold. Simply reassign the Mobile URL within your login area to one of your “Other” real estate listing, enabling your Mobile real estate listings to always be working and relevant in regards to your professional real estate business, saving you valuable time and keeping operating cost low, maximizing return on investment.

Mobile Listing TAG

RealtyGo enables you to run print ads and advertise your listings with a dynamic TAG called a Mobile Listing TAG, which can be placed everywhere, and will always bring back the most current and relevant information from all your real estate listings, by scanning the QR Code “Smart Code” or sending a Text Message for listing information. Once a potential buyer accesses any of your listings, any time you edit or make a change to the listing thereafter, an alert automatically goes out to the potential buyer, notifying them that a change has occurred to the real estate listing they requested information from, for instance a price reduction or offering the listing for lease vs for sale or vice versa.

Once the end user has the Mobile real estate listing(s) on their hand held mobile device, they can easily forward the listing(s) by text message or email, which gives your listing the ability to travel and be seen on all Unified Channels giving it the viral effect. A Husband can quickly access a listing, see photos, pricing, your contact information, then send it to his wife or an investor all in a few moments, displaying your listing efficiently and in a well organized professional fashion with all you contact info and professional business information. Potential buyers and other real estate professionals can even auto schedule an appointment to meet with your from within the listing, right from their mobile device, freeing up valuable time that you can use to network, focus on day to day activities and your real estate business.

Your Mobile Real Estate Listing on a Mobile Phone;

Mobile Real Estate Listings... from RealtyGo

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Verizon to pair iPhone with unlimited data plan – RealtyGo.co

Verizon Wireless (NYSE:VZ) plans to sell a CDMA-capable iPhone from Apple (NASDAQ:AAPL) with unlimited data service, according to a report in the Wall Street Journal, helping Verizon distinguish the smartphone from AT&T Mobility (NYSE:T), which stands to lose its exclusive grip on the device.

Verizon to offer the iPhone with unlimited data plans...

The report, which cited an unnamed source familiar with Verizon’s plans, said the carrier will begin selling the iPhone around the end of the month. The Journal, along with other media outlets including Bloomberg and Reuters, reported that Verizon will unveil the iPhone at a media event in New York City Tuesday. Verizon sent out invitations to event, which starts at 11 a.m. EST and will be headlined by Lowell McAdam, president and chief operating officer of Verizon Communications and the former head of Verizon Wireless. The invitation asks recipients to “join us as we share the latest news,” but provided no details. FierceWireless will be onsite Tuesday covering the event.

AT&T has been the exclusive provider for the iPhone since 2007 and last year introduced tiered, usage-based data plans. Verizon has long offer an unlimited data plan for smartphones at $30 per month, but late last year added an option of 150 MB per month for $15.

Verizon has been insisting for months that its network is capable of handling increased traffic from an iPhone. The company’s network has been tested by an influx of millions of subscribers using devices that run on Google’s (NASDAQ:GOOG) Android platform. AT&T has admitted it was unprepared for the deluge of traffic the iPhone caused, but has since spent billions upgrading its network to support faster data speeds and increased traffic.

While the announcement by Verizon is not yet official, analysts are already trying to predict how the competitive landscape will be altered if Verizon does launch the iPhone. Sales estimates by many analysts vary, but a consensus has emerged that Verizon might sell 9 million to 12 million iPhones in 2011. Others, however, are more cautious.

“PRTM believes that analyst predictions of as many as 13 million Verizon iPhone sales in 2011 are unlikely to be fulfilled,” PRTM analyst Dan Hays said. “More likely, we will see 2011 Verizon iPhone sales in the range of 5-7 million, slowed by the high cost of subscribers breaking existing contracts, limitations of Verizon’s CDMA technology for multi-tasking and global roaming, and an attractive portfolio of competing 3G and 4G devices in Verizon’s arsenal.”

The iPhone’s arrival from Verizon could also help blunt the growth of Android and stall BlackBerry maker Research In Motion (NASDAQ:RIMM). According separate reports from research firms Canalys and the NPD Group, Android captured around 44 percent of the U.S. smartphone market in the third quarter, besting both Apple and RIM.

via WSJ: Verizon to pair iPhone with unlimited data plan – RealtyGo

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Is your Real Estate listing and Professional business information being displayed in a positive and meaningful way?

Make sure you are promoting your image in a positive and professional manner. With RealtyGo you can rest assure your Mobile Real Estate listings and professional business contact information will always be well organized and easy for prospective buyers to access.

Is your Real Estate listings and business information professional grade?

Start advertising your real estate listings today, with RealtyGo and our Mobile Real Estate applications!

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RealtyGo Rider Signage for advertising your unique Mobile Listing Code(s) and Mobile Real Estate Listings

RealtyGo Rider Sign

RealtyGo Rider Sign - Full Color, also available in other colors!

4 Sale Rider Sign

Use our digital real estate promotion to list all your real estate listings within one easy to use Mobile channel. Scan, Text or GPS-APP to access all your listings, photos, professional contact information and more. Forward your listings to prospective buyers from your mobile phone, enable new customers and other business professionals to auto schedule an appointment to preview your listing(s).

RealtyGo – Your Real Estate Listings Best Friend!

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RealtyGo is designed to work with other listing applications and all Real Estate companies; See HomeSmart for example…

RealtyGo is designed to help everyone when listing real estate. Professional delivery and a well organized listing will be seen and sell faster in todays competitive marketplace. We have designed easy to use applications that allow listers, realtors, FSBO’s, etc.., to promote their Mobile Real Estate listings everywhere.

Here is a key example of how RealtyGo fits in with HomeSmart and their Realtor signage.

RealtyGo / HomeSmart / 4x5 sticker

With RealtyGo’s application you can showcase all your listings, with our QR Code(s) and/or  Mobile Listing TAG’s, everywhere; on your real estate signs, flyers,newspapers,magazines,within other real estate related websites -(craigslist, Realtor.com, Zillow, VRBO, FSBO, etc.. .)

When your listing sells, you simply update your information in the computer and assign a new listing to your account, all your current signage and QR Codes will automatically display your new updated information, saving you expensive costs to reprint new QR Codes and purchase new stickers to place over old stickers from previous sold listings.

RealtyGo assigns a unique mobile listing code to each of your listings, making them more personable and easier for customers to relate to. For example:  if you have a beach home your selling/renting you may want to choose your unique mobile listing code to resemble something unique to the beach home; Ex: “beachhome”  “mybeachhome” or “beachhome7” this way customers will have an easy reference for listings they are interested in, using the unique mobile listing code(s), vs. a long address. Customers and potential buyers will also be able to use google to input  your unique mobile listing code(s) to get your listings and professional information, which is organized and properly coded within the RealtyGo data base for google to index and display. Potential buyers can also search the RealtyGo data base on our homepage by simply entering in your mobile listing code(s) “Beachhome” / “mybeachhome” “beachhome7” in the search bar to display all your current real estate listings and professional business information. Each mobile listing code is unique to the person that registers it first, kind of like a www. except for your mobile phone and mobile real estate listings. Get your unique mobile listing code(s) today and start promoting your real estate listings everywhere!

RealtyGo.co / HomeSmart / Mobile Listing TAG's

RealtyGo offers HomeSmart Realtors and all Big Box Real Estate solutions to promote your Mobile Real Estate listings.

If you have a unique type of signage and would like RealtyGo to design an “easy fit” application or sticker to fit your Real Estate organization, please email us with your detailed criteria or email us a picture of what your company is currently offering and we can customize your application.

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