Posts Tagged marketing

SEO and QR Codes go hand and hand forever!!

SEO is all about getting the right people to your content and converting them. If you’re doing SEO well – then, yes, you are driving the right traffic. But unless you are synergizing your SEO with your company’s other efforts – you’re not getting the full benefit. QR Codes enable yout to deliver end users to an immediate promotion in which they are already participating in by scanning your QR TAG. Once you have the users attention and have satisfied their initial inquiry, you can then upsell, cross sell or even delier them to similar content.

The new generation of smart phones and the 2D barcode – quick response code (QR code) technology is bridging the gap between offline and online marketing. QR codes have emerged as a hot topic in mobile marketing as more and more marketers begin to embrace them in offline marketing and advertising initiatives. Let’s examine some of the advantages of QR codes, look at some great examples of their use in traditional media, as well as how to use them in your business.

Advantage of QR Codes

There are numerous advantages of QR codes. They can drive website traffic from traditional media such as print and direct marketing efforts. For example, instead of using traditional URLs in offline marketing efforts such as magazine ads, which require your audience to manually type in their phone or computer, scanning a QR code will automatically allow a person to access content as if he had clicked on the link. Or perhaps, you are sending out direct mail pieces about specific products or offerings. Including the QR code on the mailer allows the person to quickly and easily access additional information about your product, potentially leading to an immediate conversion or sale. In addition to the convenience, QR code tracking is available through services such as Bit.ly; these services allow you to monitor usage and the success of your campaigns.

QR Code Usage in Marketing Campaigns

I see them all over the place now, as today’s biggest brands, from Ralph Lauren and Louis Vuitton to the National Football League, RealtyGo, SocialscanQRTAG, Ford Motor Co., and Best Buy embrace 2D barcodes in direct marketing print campaigns. These codes are being used in magazine ads, editorial articles, television commercials, billboards, posters, and many other places. For additional information on the types of data that can be stored within QR codes, Angie Shottmuller compiled a list of the “Top 14 Things Marketers Need to Know about QR Codes.”

Geico using QR Codes

Geico, in particular, does an outstanding job of integrating traditional offline marketing channels with online media. It has created direct mailers that incorporate QR codes on the front of envelopes. Additionally, there are clear instructions on what the code is, how the recipient should use it, and what they will gain in return for doing so.

ralphlaurenqrcode

Ralph Lauren is another company leveraging QR codes via magazine print ads. In one example, QR codes link over to its online shopping site, allowing people to move immediately from print ad to conversion funnel. (Image, left, courtesy of Campaign Planning.)

Using QR Codes in Your Business

These are only a few examples that you can apply to your business today to drive customer acquisitions, generate more leads and improve conversion rates. The possibilities of how you bridge the gap from offline marketing to online conversions are limited only by your creativity.

Imagine the ability to add an easy call-to-action with a QR code that takes advantage of YouTube. Once scanned, you are automatically taken to a one-minute welcome video that has an annotation in it to other videos that leads the person into the sales funnel on your website. Or perhaps you embed a link to a Google map so potential customers can locate your closest office or nearest store based on their location or are presented with a special offer they can use by presenting their phone when checking out.

In summary, QR codes are quickly being adopted and gaining in popularity by many major companies and industries as an effective method for immediately capturing conversions from offline initiatives. To promote direct mail and create awareness of the benefits of QR codes, the United States Postal Service is offering a special postage discount during the months of July and August 2011, according to a TheDirectMail.com news report.

Direct mail marketers and mail houses can save three percent on first-class and standard presort mail postage simply by including a QR code that must be easily visible on the outside of the mail piece. Interesting right?

The question now is how can you leverage QR codes while standing out from the crowd? How can you use SEO, MobileURL’s and its principals to drive the right traffic and get in front of the right people and convert them in multiple new ways? Or, if you are already using them, what tactics did you use and what were the results?

, , , , , , , , , , , ,

Leave a comment

Unilever Names Coke’s Marc Mathieu as No. 2 Global Marketing Executive | Global News – RealtyGo_blog

Marc Mathieu

Unilever has named former Coca-Cola Co. marketer Marc Mathieu as its No. 2 global marketing executive, reporting to Global Marketing and Communications Officer Keith Weed, rounding out a redesign of the global marketing team for the world’s second-biggest advertising spender.

Marc Mathieu is charged with helping Unilever double sales while reducing overall environmental impact. Green business practices are a necessity for the future. If your professional business is not currently participating in any Green technology in order to reduce and reinvent traditional business practices,  please take some time and discover how you can make a difference. Even listing, promoting, and using Mobile real estate services from RealtyGo will help cut back on excessive print and ink waste, while promoting the delivery of information via the digital channel.

Mr. Mathieu, 51, whom Mr. Weed credits with helping turn around Coca-Cola by developing the “Coke Side of Life” branding platform and launching Coke Zero last decade as VP-global branding, will join Unilever April 1. He will oversee Unilever’s global corporate branding effort; marketing training, including the Unilever Marketing Academy; marketing services; agency relations; and return on marketing investment. VPs over those areas will report to him.

For the past three years has led Atlanta-based BeDo, a strategic marketing consultancy. BeDo focuses on sustainability issues and has had Johnson & Johnson, Danone, Coca-Cola, Levis and Club Med as clients. Among projects the firm has launched has been The Hoop, a micro-lending venture for fair-trade producers and brands.

That dovetails with Unilever’s own sustainability efforts and with Mr. Mathieu’s new charge in helping Unilever double sales while reducing overall environmental impact by 2020, said Mr. Weed, who also oversees the company’s sustainability efforts.

“I wanted to get some heavyweight marketers in my top team,” Mr. Weed said in an interview. “And the fact that we were able to get someone like him says a lot about the progress we’ve made and the momentum we’ve got and the progress we’re making in innovation in the marketing area.”

Mr. Mathieu is the last of five senior VPs Mr. Weed has appointed since taking his post last year. He joins Gavin Neath (sustainability), Sue Garrard (communications), Richard Davies (consumer and market insight) and Luis Di Como (global media), the latter having recently been named to succeed Laura Klauberg in that post. Three of the five came from within Unilever, but Ms. Garrard, previously with the U.K.’s Department for Work and Pensions, like Mr. Mathieu came from outside.

“I’ve got a balance between internal hires and external hires to bring diversity of thought,” Mr. Weed said, adding that he considered internal and external candidates for each of the posts.

Mr. Mathieu’s experience in branding and sustainability along with Unilever putting sustainability under the marketing organization is something Mr. Weed sees as part of a trend.

“Having sustainability led by an environmentalist in a small department by itself was never going to get the sort of traction we need in this world to get true innovation in the area,” he said.

Thanks for reading,

RealtyGo_blog

, , , , , , , , , , , , , , , , , ,

Leave a comment

Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes

QR Codes, What, Why and How.., RealtyGo_blog

Originally designed for tracking automotive parts for vehicle manufacturing, QR codes may very well be the next wave in B2B marketing. Funny how technology can sometimes transcend its original purpose…

Although, we, here in the US, may be a bit slower to adopt QR codes,than the rest of the world, it seems QR codes are poised to make it to the mainstream in the near future. Then, it’s only a matter a time before they become a staple in every B2B marketers arsenal.  Here’s a few points to back that up:

According to the International Telecommunications Union, there are 2.5 times more mobile phone users than people connected to the Internet.

Smartphone manufacturers are pre-installing QR code readers on their phones. This already includes Android, Nokia and some Blackberry phones.

QR codes are already making creative appearances in music videos – see Kylie Minogue’s “All the Lover’s” video, NHL marketing – see the Detroit Red Wings’ interactive game program, and most notably the giant QR codes in Times Square earlier this year promoting Internet Week 2010.

So, how do we capture the power of the QR code for B2B? Here are a few thoughts on how QR codes can bridge the gap between your offline and online marketing:

Instant Access Direct Mail- Include a QR code on your direct mail piece and the recipient can instantly scan it. No more waiting to get online or to make a phone call, providing a more immediate way for a recipient to engage with your marketing message.

Direct Mail Personalization- QR codes can be personalized for each individual recipient, providing them with a unique experience, more relevant information, and, incidentally, providing you, the marketer, with increased trackability of results.

Tradeshow Signage- Add QR codes to your tradeshow signage that when scanned provide a customized offer, your company information, access to your Facebook page, a custom landing page etc. Whatever makes sense for your business or campaign effort.

I think you get the idea… QR codes are a way for us to “hyperlink” our offline and online marketing efforts in the B2B universe.

What do you think? Will you be utlizing QR codes in your marketing efforts in the next 6 to 12 months? We would love to hear form you.

Special Thanks to Ruth for the article.

via Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes | RealtyGo_blog

, , , , , , , , , , , , , , , , ,

Leave a comment