Posts Tagged Mobile phone
Best Buy’s use of QR Codes has become a benchmark for other retailers and their latest experiment is no exception. Posters (image below) have gone up at Best Buy Headquarters to test the viability of mood sampling. The relevant QR Code when scanned inputs a single value ‘good’ or ‘bad’ and a running total of […] The strange thing about this add is the thumbs up is on the left, if you right handed, which a majority of people are, its seems natural to want to scan the QR code on the right, which i will admit i almost did by accident. Enjoy!
This month Best Buy added QR codes to the fact tags in all their U.S. retail stores, making them the first national retailer in the US to embrace their shopper’s desire to use mobile devices during their shopping trips. This is the latest in a series of savvy moves by the retail giant to pioneer the integration of social networks and mobile marketing with their brick- and-mortar retail experience. According to an InsightExpress study, 82% of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior.
Over the past six months there has been lots of buzz about mobile payments. High-profile companies such as Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG) and Visa have all indicated they are exploring ways to make money from mobile payments. And at last month’s Mobile World Congress conference in Barcelona, Spain, the momentum around mobile commerce and Near Field Communications seemed to grow even stronger. In fact, several firms including Research in Motion (NASDAQ:RIMM), Deutsche Telekom and Orange all talked about how they were incorporating mobile commerce and/or Near Field Communications technology into their future plans. Some companies even went so far as to designate 2011 as the year for NFC payments.
We are under the impression that cellphone manufactures will be offering a secure mobile payment method – Near Field Communication
(NFC) short-range wireless technology and includes real-time anti-fraud alerts and other features designed to protect consumers from fraud.
Fine-tuning the business model for this nascent service is challenging. Wireless carriers, platform providers, device makers and financial institutions all want a piece of the revenue pie. It’s not surprising, considering that many analysts estimate that the market potential for these services is enormous. According to Portio Research, mobile payments volumes worldwide were $68.7 billion in 2009 and are forecast to reach $633.4 billon by year-end 2014. The biggest potential markets for mobile payments are Asia-Pacific, Europe and North America, Portio says.
But for mobile payments to reach the potential predicted by Portio, a lot of diverse players will have to fit together to make a compelling and lucrative solution. How that will happen is unclear. All we know for sure is that there is a lot of experimentation in the market today.
To help spur the market, the GSMA is heading up a NFC-related initiative with several of the world’s biggest operators including America Móvil, Axiata Group Berhad, Bharti, China Unicom, Deutsche Telekom, KT Corp., MTS, Orange, Qtel Group, SK Telecom, Softbank Mobile, Telecom Italia, Telefónica, Telekom Austria Group, Telenor and Vodafone. The operators have said they intend to launch commercial NFC services in select markets by 2012.
In the U.S., mobile payments have made headlines lately because of the new initiative Isis, which is a joint venture from Verizon Wireless (NYSE:VZ), AT&T Mobility (NYSE:T) and T-Mobile USA. The carriers plan to leverage Discover Financial Services’ network to process payments; Barclaycard U.S. will be the first issuer. Isis has inked deals with merchants but so far has not revealed the names of those merchants or more details about when it will launch.
Meanwhile, Sprint has decided to go it alone with its mobile wallet initiative, called Sprint Mobile Wallet. Unlike the Isis project, Sprint’s wallet will let customers make purchases using their existing Visa, MasterCard and Amazon accounts. Sprint is going to eventually hit the big one, you have to admit they always have their hat in the rink, and sooner or later they are going to hit one out of the park.
Clearly for mobile payments to become a success, merchants, financial services, operators and device makers need to come together to make a viable solution. Perhaps all this experimentation in the market will result in less fragmentation and more cohesiveness. We are exploring those issues and more in “Cashing in on Mobile Commerce,” a new eBook from FierceWireless. In this eBook, we take an in-depth look at the overall potential for the mobile commerce market, profile some successful mobile payment implementations and explore some of the latest initiatives in barcodes, mobile coupons and more.
Mobile Everything | RealtyGo | Text Messages | QR Codes | Technology | RealtyGo_blog
26 Billion text messages sent during China’s Spring Festival!
Here’s yet more proof that plain ol’ text messages aren’t going away any time soon. The recent Spring Festival in China (the local name for what’s often referred to as Chinese New Year) saw the country send some 26 billion text messages. That’s billion with a “b,” mind you.
That number, 26 billion, represents a 13 percent increase over last year.
And here’s one last quick stat: China has some 859 million mobile phone subscribers, which works out to 74.5 percent of the country’s population.
A survey last year pegged the number of U.S. mobile phone subscribers at 285 million, or 91 percent of the country’s population.
You’ll recall that Deloitte said in a report last week that text messaging was as popular as ever, more so than social networks like Twitter and Facebook, largely because they’re seen as more immediate and personal.
World Mobile Conference, 2011
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