Posts Tagged Search engine optimization

Adobe Is Watching Every Click | LinkedIn | RealtyGo blog

Adobe SystemsADBE – news – people ) Chief Executive Shantanu Narayen is counting big numbers: 4.9 trillion Web display ads will be shown this year, he says. In the last quarter of 2010, 100 million smartphones were sold worldwide. This year there’ll be 17.7 billion downloads of mobile applications, creating a paid-apps market worth $15.1 billion.

Almost every ad and app out there, along with most of the business and consumer-oriented content on the Web, is going to be tracked and responsive to some entity’s remote control. That entity, he hopes, will be Adobe.

“Everything is changing!” says Narayen during an interview at his hotel suite in Salt Lake City during a break between meetings with some of the 700 companies here for the annual customer summit run by his subsidiary, Omniture (OMTR – news – people ). Adobe bought Omniture for $1.8 billion in 2009 because the Orem, Utah software firm makes the Web’s most successful tracking tools. Its annual conference gathers people who spend 30% of all Internet ad dollars.

Narayen got blasted for paying 24% over Omniture’s share price, but it looks like a good move. Omniture’s revenue is growing 20% a year while sales of Adobe’s better-known creativity programs like Photoshop and Illustrator were repeatedly hit in the recession. Adobe’s Flash software, the standard for rendering graphics and video online, is taking a p.r. beating by AppleAAPL – news – people ), which refuses to use it in its phones and tablets. Yet Adobe’s stock has kept pace with Apple so far this year. Earlier this year Narayen picked up another audience-tracking tech firm, called Demdex, to further entrench his position among companies that manage, analyze and act upon what people do on the Web, particularly around selling stuff.

Narayen is building into Adobe’s content-creation tools the planning, tagging and tracking software, plus newer technology that plumbs Twitter and Facebook for information about how people, ads and products are seen. With the right analytics built in, an ad can get automatically tweaked to improve response, or maybe a new app is created because someone raved on Twitter. “It’s a huge opportunity for us, if we can step up to it.”

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04/08/2011 4:40PM ET
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Adobe does not break it out, but about $1 billion of its $3.8 billion in revenue last year came from big corporate sales, the kind that would combine creative tools with some analytics. The rest of its revenue is from sales of individual software. In the near term Narayen thinks this new market is worth more than $10 billion. He envisions, further out, selling services around these insights. “We can be the mission-critical company for digital experiences and not just a products company,” he says.

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Virgin America, which gets 70% of its revenue from its website, uses Adobe software to track where its passengers click to offsite so it can craft the right mix of search and display ads. Hearst uses Omniture to test how its readers click on Web stories. It tested “royal” stories and “celebrity weddings” stories, and found people were obsessing on so-called storybook weddings more than on storybook royalty. The editors ordered up more celebrity wedding stories.

Narayen could get bought or beaten along the way. IBMIBM– news – people ) just announced it will deploy 1,000 consultants and 1,200 salesmen into its “smarter commerce” initiative, dedicated to helping advertisers figure out the real costs and effectiveness of their online marketing. Hewlett-PackardHPQ – news – people )’s new CEO, Leo Apotheker, used his first public appearance to talk about the growing importance of data-analysis software to HP.

GoogleGOOG – news – people ) gives away a somewhat more primitive service than Omniture’s called Google Analytics, but Google retains its own file of the data people plug into it. If Google Analytics is taking business from Omniture, there is no evidence of it from the outside. The market is still growing fast.

Adobe Is Watching Every Click | LinkedIn.

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Ten Reasons Why Real Estate Professionals will benefit from Social Media | RealtyGo_blog

Doesn’t the image depict the way real estate is headed in our near future, if not already a necessity for most Agents to survive today when working with tech savvy clients, banks and/or any third party entities requiring analytics or reporting tools to reveal consumer patterns, as well to prove a real estates agents prior success in this tough market.

There are lots and lots of Real Estate Professionals that still aren’t quite convinced though when it comes to Social Media especially when it applies to them. It could even be as simple as the “Fear of the Unknown”. Its easier to dismiss new practices and stick to old traditions, but what if you could keep your traditions of real people networking in your community, which is still a very valuable trait to have, and update your online presence with out doing anything different then your use to. Would you take advantage of it. RealtyGo offers agents, brokers, real estate professionals, Vacation home owners and for sale by owner the ability to offer potential buyers, renters, investors and new customers easy engagement tools using modern day technology. Your Smartphone is a good example, place RealtyGo’s QR Codes anywhere you want to offer consumers information about your real estate listing(s) (flyer box, rider sign, real estate signs, print ads, digital ad space, like craigslist, zillow, Realtor.com) and allow the end user to choose their method of contacting you. This doesn’t mean you have to take you phone number off your signage or change anything your currently doing, RealtyGo  just makes it easier for you to interact and communicate, update, showoff, edit and promote your real estate listings and business using Mobile phones and the World Wide Web. Don’t think for a moment that by not offering consumers the means to get immediate information that you are some how helping your business, end users can google anything and find all the information they like about any real estate listing by searching online. It may be better for you and your clients if you show consumers information you want them to see at first look,like updated photos, remodels that have been done, positive information, because if you leave it up to the end user to go searching out in the wild wild west, we call the internet for information on your real estate, they may find old, non relevant information, old pictures, a previous owner or lister and even get distracted along the way and forget about your real estate listing all together. Make it easy for potential buyers to get immediate information and communicate with you, auto schedule appointments and leave notes about your property, which they can later review and use as a point of reference when making a decision to move forward.

Ten Reasons Why Real Estate Professionals will benefit from Social Media:

  1. Brand Exposure (Facebook 500+ million users, Twitter 300+ million users, Linkedin 80+ million users etc)
  2. Your Competition is already there and has a following that you have to catch up to!
  3. This is how your potential clients find information about Real Estate (buying, selling etc)
  4. There are conversations being had about your Brand and Industry that you NEED to respond to!
  5. Gives consumers and other professionals a better idea of WHO they are dealing with – Transparency!
  6. You will benefit from the Community style flow of information and find out things you otherwise wouldn’t have, enabling you to update your business model. I mean lets face it, every great company has to eventually make changes to keep up with new trends, especially since were in a Global market these days, buyers from outside the U.S. daily.
  7. You will be an Industry Leader – Not Follower!  Early adopters of dynamic practices are winning big!
  8. You will find NEW ways to conduct and streamline your business!  Growing a client base and professional Network, not only traditionally within your immediate community, but also abroad through the world wide web.
  9. You can call yourself the “Neighborhood Expert” and your profiles,articles and new methodology will support that claim!
  10. Technology and Business Models are evolving and so must you!  Lastly everyone else is doing it and you don’t want to be the one guy or gal NOT doing it!

RealtyGo makes it easy to use, apply, utalize and share your mobile real estate listings and business with advanced technology like QR Codes, SMS/MMS Text messaging, GPS and more.

RealtyGo – Your Real Estate Listings Best Friend!

Global Real Estate Market

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Real Estate Professionals and everyone promoting real estate, if you have a sub par website, and your sending new clients to it….

Real Estate Professionals and anyone promoting real estate, if you have a sub par website, and your sending new customers to it to get to know more about you; Not the best plan in our highly evolving technological world. Take Apple for example. What did they do, they made technology cool, fun and easy to use. RealtyGo offers you a Mobile presence while using all the benefits of the internet for SEO (search engine optimization) within large engines like Google,YouTube,Yahoo and Bing. Get you listings mobile, be able to quickly forward your listing or real estate investment to potential investors, buyers, sellers and other real estate professional by using RealtyGo. We do all the heavy lifting, continuously update, modify and introduce new technology behind the scenes while you get to enjoy easy to use services and a friendly UI-user interface. Consumers will also notice how efficient your real estate business is, while selecting their preferred channel of communication when contacting you about your real estate promotion, listing and/or business. Stop up to where the Pro’s are; Professional grade real estate using RealtyGo, QR Codes,GPS, SMS/MMS Text message Mobile gateway technology, auto scheduling/appointments and more!

RealtyGo -Mobile Communication that Accelerates your Business!

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QR Code – YouTube Video Contest. Send us your favorite video, showing off your RealtyGo QR code/TAG being used in your real estate business..

Free QR Code_MobileURL_Micro-Mobile-Website for life from RealtyGo. We are giving away 100 free QR Codes and all the services to 100 lucky winners!

QR Code_YouTube Video contest from RealtyGo. Send us your favorite YouYube video/link URL showing how you or your company uses QR Codes for your real estate listings/business. Win a Free QR Code_MobileURL_Micro-Mobile-Website for LIfe. RealtyGo is giving away 100 Free QR Codes including all the services, SEO, technology, micro website, auto scheduler and more to each winner.  Send us your YouTube Video and we will post it on our RealtyGo YouTube page, asking others to vote for the top 100 videos. The top 100 videos with the most votes at the end of the contest will receive one free QR Code for life.

Please be creative and have fun with the videos. Your Videos will run on our YouTube Channel offering free advertising for your and your real estate business. Please have some type of real estate related business video in order to be considered for the contest. Please also use a RealtyGo QR Code / MobileURL in your video. There is no purchase necessary, visit at Twitter and choose ‘ follow’ us for your free 45 day trial using RealtyGo and the most unique and dynamic QR Code system available. Once you follow us on Twitter you will receive an Auto direct message thanking you for following, with a link and the free 45 day trial. Please remember there is no purchase necessary and you will not be charged. Good luck and we look forward to seeing your QR Real Estate Videos.

Please email your questions and/or Video link to info@realtygo.co

RealtyGo – Your Real Estate Listings Best Friend!

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How to get leads in todays real estate market…, The industry has come a long way! | RealtyGo_blog

“The Future Of Real Estate Lead Generation – Building Lead Generation Machines”

….Darin Persinger

UI

We wanted to post this article we received from Darin. This is a great article and really reminds you how far technology has come. Darin talks about building a machine of sort for lead generation. For us at RealtyGo we believe the internet is the “Machine” and interacting with it efficiently can increase your day-to-day activity and make you more efficient in your business practices. RealtyGo offers Unified Communication which is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. RealtyGo offers easy to use UI (user interface) as well as Best SEO (Search Engine Optimization) practices to promote your mobile and web based real estate listings like no other company can.

Enjoy the article and tank you Darin for the email and  your personal experience.

I got my real estate license in 1997.

Things were different then. Much different.

My real estate lead generation consisted of phone calls to expireds and fsbos.

I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures.

Real estate lead generation was all about “spray and pray.”

The Future Of Real Estate Lead Generation

The future is now and the future of real estate lead generation, I believe is about building machines.

Lead Generation machines.

The great thing about inbound marketing is that it is a machine.

You build the machine, aka a blog post or social media strategy, implement it and it can run on its own. When you wake up in the morning, you have leads from people that registered on your IDX or people that opted-in to your On Demand First Time Home Buyers Webinar.

Sure, back in 1997 I might have had a voice mail waiting for me in the morning on the office voice mail system, because of an ad I ran in the paper. But every week I would have to run another ad. Every week another trip to the newspaper. Every week another few hundred dollars spent.

Building A Lead Generation Machine

What I did in 1997 was truly grinding it out. I wasn’t really building a business. Sure I could create systems and processes, but if I stopped showing up, the leads stopped showing up. I was in the business of real estate lead generation. You shouldn’t be.

You should be in the business of building lead generation machines, and then let those machines go and do the real estate lead generation.

Back in 1997 if someone sold 100 homes a year, they were a balla! Now  you hear about many real estate agents selling 200, 300, 500 homes a year. Sure some of it is because of big REO contracts, but its because they have built lead generation machines.

Technology, the internet and social media have giving you an opportunity to building lead generation machines.

The question is: Are you taking advantage of this opportunity? RealtyGo – Your Real Estate Listings Best Friend!

Also, keep in mind my belief is you can automate tasks, you can’t automate relationships.
My suggestions is go to work on the building of lead generation machines and focus on the relationships those machines create.

Stay Productive,

Darin Persinger

RealtyGo – Mobile that Accelerates your Business!

Unified Communication

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RealtyGo offers Mobile Real Estate Listings for Best SEO search using MobileURL’s and advanced Web TAG technology.

RealtyGo - Mobile Real Estate Listing on Your iPad

RealtyGo provides an easy to use service for everyone listing any type of real estate, connecting with end users via their mobile devices, infusing the latest technology and business practices for advanced web to mobile communication and search engine optimization. By connecting all your professional information properly and tagging it, your real estate listings and online business practices will dramatically increase and work efficiently for you within the world wide web, increasing relevancy and helping drive more end users and new customers to you, while searching for real estate.

Our Service allows listers to deliver listing information on any property directly to potential buyers through a custom mobile application software that is functional on any Internet-capable mobile device as well as any text message-capable mobile phone.

“The challenge most ‘big box’ real estate company’s face by offering a mobile solution to promote and list real estate is how to instantly reach current clients with the information they need, using the device in which they want to use (mobile, Web, Phone) and how to generate new leads by providing better tools than the competition.  RealtyGo accomplishes all this by user friendly software applications that can be accessed by anyone on any Mobile device. There is no download necessary or modification, our services and your real estate listings are accessible from any mobile device right out of the box.

You can link your mobile real estate listings from RealtyGo to other social networking sites, like Facebook, YouTube, Twitter, your blog or professional website, etc.. . RealtyGo acts like a bridge from your website presence to any mobile device, while providing the end user a friendly and easy to use experience. You can be sure that what ever the latest trend or most efficient way of communication is, RealtyGo will provide it for free as part of your MobileURL and Mobile real estate listing(s). We are constantly making upgrades and changes, and will always offer the most current and easy to use methodology for accessing real estate from anywhere with any type of device.

Buyers can leave personal notes about properties,  Auto Schedule an appointment to preview the your listing(s) – which automatically notifying you with the buyer’s name, phone number, email, etc.. , and the property their interested in previewing.

This turns ‘lookie loos’ into leads, creating stickiness, because once a user is able to contact you through the channel they are most comfortable with, they will almost certainly use the same method of contact down the way when needing immediate listing information from a viable and trusted source. Since RealtyGo offers you your Unique MobileURL consumers can find you fast and easily by simple remembering your Unique name or MobileURL you assigned to a property or listing. In the event you sell the listing, your MobileURL is still active and becomes your online Resume, that everyone uses and remembers in order to contact you in regards to your Real Estate profession.

The target demographic for Mobile Real Estate listings is any potential homebuyer, new customer or other business professional with the capability to surf the mobile Web.

Prospects may be young first-time buyer or the middle-aged executive whose BlackBerry has made him/her accustomed to having information at their fingertips at all times, The market is as broad as the mobile market, which is to say is very large and growing. Offer your real estate listings on every channel and cover all the basis, let the end user decide how and when they want to Auto Schedule an appointment to preview a listing, or simple click your phone number or email address to get ahold of you.

Prospective sellers are attracted to technology as well, as it communicates willingness to use new tools and available modern day methodology to market and promote properties making for a more attractive choice for a seller.

Help educate other agents in using RealtyGo for an easy way to show off the technological side of your business. Agents/Brokers can use RealtyGo’s robust analytics to download and either print or email to new customers and even prospective banks you would like to receive listings from. When you can provide actual analytics, which is how potential buyers are getting in touch with you, the area of your listings and up to date reporting on the ins and outs of your listings, banks are going to look at you as a up-to-date, trusted and valuable resource in the real estate business

RealtyGo assigns a MobileURL to each of your listings which allows end users to search for you using an advanced type of search, giving buyers the ability to find ALL your real estate listings, photos, pricing, virtual tours, business website, social networking sites, professional contact information fast and efficiently. End users can searching within major search engines (google, yahoo, bing) or from withing RealtyGo using one easy to remember Unique MobileURL you have selected to represent your mobile real estate business.

 

RealtyGo updates and offers All listing content to major search engines for Best SEO (search engine optimization) in regards to your real estate business. This includes pictures, listing changes, edits and updates, automatically formatted for optimal viewing on any mobile device.

Buyers are able to view all the standard and customized listing information, including photos and Google Mobile map location links, as well as the agent’s e-mail address and click-to-call phone number. Buyers can also easily forward your mobile listing(s) via e-mail or text message to other mobile devices like Smartphones, Flip phones, iPads, Tablets, etc.. .

Beyond MLS listings, RealtyGo also allows users to upload and manage their properties through a Web-based content management system, the same way you would create a craigslist ad promotion, and taking it a step further, giving you the ability to promote your properties within other real estate listing services with our Mobile Listing TAG, ensuring that end users are getting all the content you want them to have and not just the content many services only allow you to share.

RealtyGo works on any Text ready mobile phone or Internet-capable mobile device, including Apple’s iPhone, RIM’s Blackberry, Google Android, Palm and Motorola flip phones, and do not require any downloads to use or manage.

Try RealtyGo today, and own your own listings and decide what you want the end user to see. Customize your Mobile listings any way you like and edit them at any time. RealtyGo will make sure that all of your most current information is updated and being used efficiently to promote your online real estate business as much as your off line presence. Don’t hesitate, simple visit our World Wide Website and follow the easy automated system that walk your through selecting your MobileURL’s and setting up your real estate listings and professional business information. We have designed our system to be fun and work freely within all other applications for promoting and marketing your real estate profession as a whole. Give the end user what they want, a choice in how they communicate with you in your real estate profession.

RealtyGo – Your Real Estate Listings Best Friend!

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It’s almost impossible to know each time this happens to your Real Estate Listing(s)

We posted a picture of a Real Estate listing (Home), a few days ago, with black and white flyers. The listing photographed was selected completely randomly and has no affiliation with RealtyGo or any of our associates. We periodically monitor Local Real Estate Listings to see how we can help add value using modern technology and common sense practices.

This is inevitable at some point, but with RealtyGo it doesn't have to be the end!

The very same listing photographed a week ago,

now has an EMPTY flyer box. Empty flyer boxes are common with all real estate listings; but now there is an alternative way to ensure your listing(s) can always be seen by prospective buyers, new customers, etc.. .

Not only will consumers always get your mobile real estate listing(s) but in the event you need to update your listing(s); like the price, listing status, photos, your availability and open house schedule, you can do so within your RealtyGo login area, under manage listing(s) – then as you change any information within your listing(s), so will displayed information being accessed by prospective buyers, new customers, and other real estate professionals. Imagine not having to reprint flyers and refill all your flyer boxes each time you edit your listings.

RealtyGo allows you to list all your listings within any of your Mobile real estate listings. This gives Prospective buyers and new customers the ability to see your other listings you may have elsewhere or in an adjacent neighborhood while keeping the initial home they were interested in right on their mobile device, Smartphone, iPad, iPhone, Android, Tablet,or any PDA device.

Here is an example of our Full Color Rider signage you can use to promote your Mobile URL (which is the word DEMO, in the Rider sign below)  and your Mobile Real Estate Listing(s). We also offer Rider signs in Black and White, Blue, Red and Green or you can simply down load the PDF and email it to your favorite sign company to print for you, any way you like.

RealtyGo Rider Sign 6' by 24' - Full Color. Other colors available.

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