Posts Tagged Search engine optimization
Adobe Systems ( ADBE – news – people ) Chief Executive Shantanu Narayen is counting big numbers: 4.9 trillion Web display ads will be shown this year, he says. In the last quarter of 2010, 100 million smartphones were sold worldwide. This year there’ll be 17.7 billion downloads of mobile applications, creating a paid-apps market worth $15.1 billion.
Almost every ad and app out there, along with most of the business and consumer-oriented content on the Web, is going to be tracked and responsive to some entity’s remote control. That entity, he hopes, will be Adobe.
“Everything is changing!” says Narayen during an interview at his hotel suite in Salt Lake City during a break between meetings with some of the 700 companies here for the annual customer summit run by his subsidiary, Omniture (OMTR – news – people ). Adobe bought Omniture for $1.8 billion in 2009 because the Orem, Utah software firm makes the Web’s most successful tracking tools. Its annual conference gathers people who spend 30% of all Internet ad dollars.
Narayen got blasted for paying 24% over Omniture’s share price, but it looks like a good move. Omniture’s revenue is growing 20% a year while sales of Adobe’s better-known creativity programs like Photoshop and Illustrator were repeatedly hit in the recession. Adobe’s Flash software, the standard for rendering graphics and video online, is taking a p.r. beating by Apple ( AAPL – news – people ), which refuses to use it in its phones and tablets. Yet Adobe’s stock has kept pace with Apple so far this year. Earlier this year Narayen picked up another audience-tracking tech firm, called Demdex, to further entrench his position among companies that manage, analyze and act upon what people do on the Web, particularly around selling stuff.
Narayen is building into Adobe’s content-creation tools the planning, tagging and tracking software, plus newer technology that plumbs Twitter and Facebook for information about how people, ads and products are seen. With the right analytics built in, an ad can get automatically tweaked to improve response, or maybe a new app is created because someone raved on Twitter. “It’s a huge opportunity for us, if we can step up to it.”
Adobe does not break it out, but about $1 billion of its $3.8 billion in revenue last year came from big corporate sales, the kind that would combine creative tools with some analytics. The rest of its revenue is from sales of individual software. In the near term Narayen thinks this new market is worth more than $10 billion. He envisions, further out, selling services around these insights. “We can be the mission-critical company for digital experiences and not just a products company,” he says.
Virgin America, which gets 70% of its revenue from its website, uses Adobe software to track where its passengers click to offsite so it can craft the right mix of search and display ads. Hearst uses Omniture to test how its readers click on Web stories. It tested “royal” stories and “celebrity weddings” stories, and found people were obsessing on so-called storybook weddings more than on storybook royalty. The editors ordered up more celebrity wedding stories.
Narayen could get bought or beaten along the way. IBM ( IBM– news – people ) just announced it will deploy 1,000 consultants and 1,200 salesmen into its “smarter commerce” initiative, dedicated to helping advertisers figure out the real costs and effectiveness of their online marketing. Hewlett-Packard ( HPQ – news – people )’s new CEO, Leo Apotheker, used his first public appearance to talk about the growing importance of data-analysis software to HP.
Google ( GOOG – news – people ) gives away a somewhat more primitive service than Omniture’s called Google Analytics, but Google retains its own file of the data people plug into it. If Google Analytics is taking business from Omniture, there is no evidence of it from the outside. The market is still growing fast.
QR Code – YouTube Video Contest. Send us your favorite video, showing off your RealtyGo QR code/TAG being used in your real estate business..
Free QR Code_MobileURL_Micro-Mobile-Website for life from RealtyGo. We are giving away 100 free QR Codes and all the services to 100 lucky winners!
QR Code_YouTube Video contest from RealtyGo. Send us your favorite YouYube video/link URL showing how you or your company uses QR Codes for your real estate listings/business. Win a Free QR Code_MobileURL_Micro-Mobile-Website for LIfe. RealtyGo is giving away 100 Free QR Codes including all the services, SEO, technology, micro website, auto scheduler and more to each winner. Send us your YouTube Video and we will post it on our RealtyGo YouTube page, asking others to vote for the top 100 videos. The top 100 videos with the most votes at the end of the contest will receive one free QR Code for life.
Please be creative and have fun with the videos. Your Videos will run on our YouTube Channel offering free advertising for your and your real estate business. Please have some type of real estate related business video in order to be considered for the contest. Please also use a RealtyGo QR Code / MobileURL in your video. There is no purchase necessary, visit at Twitter and choose ‘ follow’ us for your free 45 day trial using RealtyGo and the most unique and dynamic QR Code system available. Once you follow us on Twitter you will receive an Auto direct message thanking you for following, with a link and the free 45 day trial. Please remember there is no purchase necessary and you will not be charged. Good luck and we look forward to seeing your QR Real Estate Videos.
Please email your questions and/or Video link to email@example.com
RealtyGo – Your Real Estate Listings Best Friend!
We posted a picture of a Real Estate listing (Home), a few days ago, with black and white flyers. The listing photographed was selected completely randomly and has no affiliation with RealtyGo or any of our associates. We periodically monitor Local Real Estate Listings to see how we can help add value using modern technology and common sense practices.
The very same listing photographed a week ago,
now has an EMPTY flyer box. Empty flyer boxes are common with all real estate listings; but now there is an alternative way to ensure your listing(s) can always be seen by prospective buyers, new customers, etc.. .
Not only will consumers always get your mobile real estate listing(s) but in the event you need to update your listing(s); like the price, listing status, photos, your availability and open house schedule, you can do so within your RealtyGo login area, under manage listing(s) – then as you change any information within your listing(s), so will displayed information being accessed by prospective buyers, new customers, and other real estate professionals. Imagine not having to reprint flyers and refill all your flyer boxes each time you edit your listings.
RealtyGo allows you to list all your listings within any of your Mobile real estate listings. This gives Prospective buyers and new customers the ability to see your other listings you may have elsewhere or in an adjacent neighborhood while keeping the initial home they were interested in right on their mobile device, Smartphone, iPad, iPhone, Android, Tablet,or any PDA device.
Here is an example of our Full Color Rider signage you can use to promote your Mobile URL (which is the word DEMO, in the Rider sign below) and your Mobile Real Estate Listing(s). We also offer Rider signs in Black and White, Blue, Red and Green or you can simply down load the PDF and email it to your favorite sign company to print for you, any way you like.