Posts Tagged Social media

20 helpful tips your business can use to build web credibility using technology and mobile.

A web site is a must have for all small businesses in today’s digital age but to stand out among the crowd you need to build credibility and use technology, like the internet was designed for. RealtyGo offers QR Codes, SMS/MMS TAG technology, delivering immediate information to prospective buyers, new customers and other real estate business professionals.  Here are 20 tips to help promote your online network, they have worked for our company and I believe will work for you as well:

1. Secure a Unique MobileURL

A “name”  is usually the first impression the customer gets of your business and most likely will use to tie that impression to your for future contact and lead generation. If you’re going to plaster it all over the internet, be sure the name is easy to remember, spell, and more importantly is relevant to the products or service you are selling. A well though out name above your QR Code will create a online resumer of sorts, linking all your listings, social network, websites and professional contact information in one easy to use Mobile friendly application. RealtyGo – Your Real Estate Listings Best Friend!

2. Have a professional looking website and a mobile friendly version.

Tasteful simplicity is usually the way to go. Something too flashy or sales-oriented will drive customers away while an attractive but straightforward layout will denote professionalism. Make sure end users can use their favorite hand held devices, like iPhones, Tablets, iPads, Smartphones, etc to get all your real estate information from advertisements ads, real estate signage, digital ads using your RealtyGo TAG. Also make sure you have your own domain name (www.yourcompanyname.com) and a blog that links from the site. Try Weebly or WordPress for easy, tasteful website building.

3. Showcase Press Coverage

Press coverage is a valuable badge of credibility. In the physical world we see restaurants displaying positive reviews on the door; why not do the same online? Even ask your customers and clients to visit your Mobile real estate application by forwarding them your site or sending an email with your QR Code, asking them to visit your listing and leave a review and/or helpful tips for others about their real estate experiences.

4. Blog

Keeping a well-maintained blog is simply the standard these days. It’s an opportunity for you to engage customers, as well as to demonstrate your vast knowledge of the industry. As stated previously, match the blog to your website and unique MobileURL for a unified brand feel. RealtyGo enables you to add your blog, twitter, facebook, corporate or professional website and much more, for one easy to use application and landing place for end users, needing more information about your real estate business and listings.

5. User Testimonials

Testimonials go a long way in reassuring visitors that you indeed have happy customers. Reserve a prominent place on your site, blog and mobile site for users to share their praises, and include pictures to prove these are real people. You can even link out to Trulia, Craigslist or any other social networking sites that end users may find useful.

6. Find a logo

Similar to your name, a logo can define your business as professional and established. Try to come up with a clean, tasteful stylization of a common word or image relevant to your business. If you need some help, you can consult Logoworks and they will come up with one for you.

7. Video Content

When it comes to web content, eyeballs tend to gravitate toward pictures and videos. Produced videos of reasonable length will grab the attention of browsers, and establish further your web credibility. For help producing a professional looking business video visit Pixability.

8. Social Media

Also a new standard, sites like Twitter, RealtyGo, Digg, Facebook, Scantac are now integral to a respectable web-presence. Build out your own social media pages, engage the community, and include link buttons on your mobile web site from RealtyGo.

9. A Friendly About Page

Often overlooked, your site’s about page is the first stop for many internet-goers. Speak in a relatable voice about what your company does, and include pictures your bio for personality. End users will be able to auto schedule an appointment to meet with you, reading notes and other pertinent information you provide within your mobile website from RealtyGo.

10. No Errors

If your site is riddled with typos and broken links, who’s to say your product isn’t flawed as well? Attention to detail is the mark of a professional business. RealtyGo does most of the heavy lifting, enables you to test your website by sending a text message or email, so you can see exactly what the end users will see. Make sure and do “once over” testing all your links, info and photos you uploaded, etc.

11. Mention Company News

Customers will always prefer an active company to a stagnant one, and sharing company news and updates is a great way to establish yourself as the former. Link you Twitter up to your Mobile website from RealtyGo and enable end users to access your tweets while they view your real estate listings pictures and information form right in front of the home or from a local realtor magazine or news feed. Place your Mobile TAG everywhere and let people know about you and your real estate business.

12. Update Content Often

Changing the content of your site (even a little) shows that there is a living company behind the webpage, a fact vital to your credibility. RealtyGo enables you to Archive your previous listings once they are sold, and reassign a new listing to the same QR Code and/or Mobile TAG, keeping your new listings updated and current while showcasing your sold or previous listings for SEO ranking and content and relevancy ‘weight’.

13. Establish yourself as an authority

Engage in community functions and social networking (like your local coffee shop) showing consumers and potential buyers/sellers you know your community. Leaving informed comments on relevant articles and forums will help you and your company be known as a credible resource and business and then link the articles to your blog or Mobile website from RealtyGo.

14. Provide Helpful Information

By offering genuine, unbiased information relevant to your industry you show both that you are knowledgeable in your field, and also that you aren’t just trying to sell something. Provide interesting information on your Trulia blog for others to leave, with a TAG, which enables readers to visit your real estate listings and other social networks.

15. SEO Optimize

Customers obviously need to find you , Major engines like Google, YouTube, Yahoo and Bing need to have your real estate listing information indexed the way consumers like to search for real estate. RealtyGo does all the proper coding and presents the content from your Mobile enabled website and Web enabled website, using zip codes, city, state and even neighborhoods to increase your chances and parring up content relevant to search queries when end users are typing keywords in their Search bar. If people have a hard time finding you on major search-engines, they assume something is wrong. Let RealtyGo worry about your search ranking, all you need to do is focus on your real estate business and we handle the rest.

16. Make Contact Easy

RealtyGo enables you to offer your Phone numbers, email, address, and any other forms of contact available for new customers and other business professionals. Showing customers that you’re open to talk improves trust and professionalism. Secure an 800 number, a mark of professionalism, easily set up with Grasshopper. Update your Calendar within your RealtyGo account and enable end users the ability to schedule a time to meet, preview and show your real estate listings, All completely automated

17. Show Affiliations with Credible Sites

If you are somehow associates with or work alongside credible people and websites, let that be known. People like to review, share and link to others that have the same business ideas. Link all your Social Networking sites and information within your Mobile real estate listings from RealtyGo.

18. Awards

Awards act as a shiny badge of credibility that customers can take comfort in. If there are any industry or other awards you and your company have earned recently, be sure to include them and links to them for consumers to read and review. RealtyGo enables you to link all your social networking sites as additional information for potential home buyers and sellers to review when looking through your real estate listings.

19. Choose content wisely, lead generation and consumers first impression is key.

Consumers and end users want to see what they are interested in immediately. Using your unique TAG from RealtyGo, you can place end users in the Sweet spot of what every your promoting at that time for dynamic real estate listings and auto scheduling. Keep end users looking at your listings and your information, people can become distracted and loose sight of why they originally took notice to your promotion and real estate listing. RealtyGo offers exactly what you want the user to see, and can be updated and edited with ease, without  costs associated with traditional advertising and real estate listing promotion.


20. Highlight Experts on Your Team

If there is anyone on your team that would qualify as an expert, find a way to include this on your site. It gives customers that personal feel, and makes them feel that they are in good hands.

As you can see, building web credibility takes a lot of work and patience, and that is precisely why you should do it. Your competition may not be up to the challenge leaving you standing above the crowd. Link your services within RealtyGo, Social Media, Personal website, Reviews, Contact information and more, offering all your relevant and current information to the end user in a well organized and established channel compatible with all mobile devices.

RealtyGo – Your Real Estate Listings Best Friend!

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Google Adds own ‘Like’ button in Foray into Social Search

Google is adding its take on the “like” button — which it is calling the “plus-one” — in its latest bid to make search more social, as well as combat the growing dominance of Facebook.

Starting this afternoon, Google will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and, soon, Twitter. Users will see both the total number of plus-one votes, as well as the names and photos of their contacts who have stated a preference.

It’s the most aggressive foray into social search to date and the first time Google has added a direct social signal into search results. Over time, Google will integrate the plus-one into the search algorithm itself so human votes will have an impact search ranking.

“When someone recommends something, that’s a pretty good indicator of quality,” said Matt Cutts, Google’s principle engineer for search. “We are strongly looking at using this in our rankings.”

Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won’t charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less for a given keyword or position.

“We will provide reporting in AdWords for plus-ones,” said ads group product manager Christian Oestlien. “Our belief is that advertisers will see increased performance from ads with personalized annotations.”

The changes are some of the biggest to the visual architecture of search, the classic list of blue links, as well as its functional underpinnings. Plus-one buttons and social connections are going to join a search-results page getting more and more complicated with both real-time and local-search results, in addition to search ads that have also added functionality.

Traditionally, inbound links have been the strongest indicator of relevance and component of page rank. Last year, Google added Twitter updates to also add results that are more recent. Adding the plus-one will add another social component.

“Injecting a social layer into the algorithmic search is key to relevance,” said Dave Karnstedt, CEO of Efficient Frontier. “Do a search on ‘DVD player’ today now you will see 35,000 results in less than 3 milliseconds. It’s meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience.”

But the biggest move here may not be about search at all, but about taking another swing at the social networking business — and at Facebook itself. The first time users clicks on a plus-one button, they will be prompted to create a Google profile, as well as be given the opportunity to adjust privacy settings.

Microsoft’s Bing integrated Facebook “likes” into search results late last year but not into its actual algorithm, meaning a “like” has no affect on search rankings. Google has no immediate plans to add Facebook connections to the system, partly because they don’t have the right to do so. “It would depend on whether that data were available,” Mr. Cutts said.

“Its important for Google to bring in social influence into search results to prevent the social web from becoming a parallel universe,” said Bryan Wiener, CEO of 360i, a unit of Dentsu. “I do think they need to have the Facebook ‘likes’ in there because you’re going to have two webs, the social web and the open web.”

In addition, Google will allow publishers to add the plus-one button, so users can vote on content outside of search, and ultimately improve the ranking of that content in organic search results. Google has by far the largest publisher network, including websites that use DoubleClick for ad serving or Google’s ad exchange, so penetration of the plus-one will be immediate and comprehensive.

The question is whether Google can keep bad actors from gaming the plus-one system for fun or for profit. Google, to its credit, has a lot of experience filtering out attempts to game its algorithms. “The worst case is you just ignore them,” Mr. Cutts said, adding that more complexity makes that more difficult. “If you give somebody five signals — and give them five more — it can actually get harder for spammers.”

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Twit Tools and Web links to different services | All About Twitter | Pimp Twit your Biz/Social

Here is a list of different companies offering some great tools to help you customize your twitter. The great thing about a lot of these links, is the “other” sites and articles they lead you to about all kinds of interesting and relevant information on the Web, that you may have heard snips about but just didn’t find the article or review when your originally heard about it.

Enjoy!

twitfollow.com – Coming soon.. icon biggrin 60+ Twitter Tools On Web

tweettop – Tweet Top is the latest and greatest from Twitter people on popular topics. We update the latest thinking from topic experts every 15 minutes or less. Pick a Topic below and we’ll deliver it to you 24 x 7. All the top “Tweets”, All the Time.

Huitter – Mutually, GTalk2Twitter, Microsites, Feeds, and more yous can also request a tool.

MyCleenr – Unfollow your inactive following.

Who Follow Whom – Find out who follows whom, simple apps.

Twittangle – a free service that helps you untangle the mess of having too many friends on twitter. We allow you to rate and tag your friends and then filter your timeline to help you easily find the tweets that are most important to you! NEW Now you can create custom groups of your followers and filter your timeline by that group.

Tweet-Rank – Tweet-Rank provides you the relevance of each tweet by checking how much followers you won or lost with each tweet.

retweetrank – a representative of the number of times a user have been retweeted by others recently on twitter.

Friend or Follow – Who are you following that’s not following you back? Who’s following you that you’re not following back? Find out!

twtrfrnd.com – A new follower? Should you follow back? Find out if you have common followings with them, and which people you follow that follow them.

Mr. Tweet – Discover and Maintain Great Relationships. Helping you find great people and followers relevant to your interests

Topify – Power Twitter email notifications.

Tweepular – Know your popularity on Twitter.

Who Should i Follow – Find your friend on Twitter

Twerp Scan – check the number of followers of everyone on your contact list, the number of people they are following, and the ratio between those.

Search Twitter – Default search engine on Twitter, provided by Twitter.

Tweetvisor – Tweetvisor is a web-based interface that extends Twitter’s meaning.

Twitt(url)y – track and rank what URLs people are talking about on Twitter.

Twistori – Love, hate, think, believe, wish, feel..you can filter by these word.

Twittermail.com – Post Twitter updates via email

Twitterless
– Track your followers

Qwitter – e-mails you when someone stops following you.

SplitTweet – Easy management for multiple Twitter accounts and brand monitor.

Twittervision – Cool! Integrated with Google Maps, see updates with location visual.

CoTweet – Designed for businesses using Twitter to engage existing customers and attract new ones, CoTweet is a comprehensive Twitter business platform that supports both proactive marketing communication and response-driven customer support.

TwitterFeed – Automatic post your blog entry to Twitter.

Tweet Later – Scheduled Twitter post.

Twist – Monitoring trends on Twitter

Does Follow – Follower checker

Scantac _ Changes with you!

Refollow – Refollow helps you discover, manage, and protect your Twitter social circle.

TweeterTags – Twitter application, currently in public beta, which aims to add to the existing functionality of Twitter by allowing users to tag themselves, and find others according to similar tags.

Twalala – a client for Twitter that allows you to control what you see, and more importantly, what you don’t see in your twitterstream.

TwitterSnooze – Hit the snooze button on your “verbose” Twitter friends.

Twimailer – Tired of shallow e-mails from Twitter when someone follows you? Want to know more about the people who are following you? Twimailer is a free service that delivers that information right to your inbox!

Tweepler – Tweepler is a much needed and more intuitive way of processing your Twitter Followers.

Twitter Karma – is it like Plurk? icon biggrin 60+ Twitter Tools On Web

TweetEffect – Find out which of your Twitter updates made people follow or leave you. Simply enter your Twitter ID in the following form.

Tweepme – 100% opt-in group of Twitter users who all chose to follow each other on Twitter. When a new member joins, every other member automatically follows the new member, and the new member follows them back. The process is gradual and happens over the course of weeks or months depending on the number of TweepMe members.

Twitoria – Twitoria finds your friends that haven’t tweeted in a long time so you can give them the boot!

Twitnest – display followers like a nest..

Twollo – Find and Follow Twitterers with similar interests to you – automatically, for FREE!

TweepDiff – Compare Twitter friends and followers.

TwitterRatio – Shows the ratio of your followers to friends.

Twitter100 – Just another Twitter management tool.

iFollowBack – Follow back your followers..

Friend me Please – Make more friends on Twitter.

TwitHive – Monitor and Interact with the Twitter Hive Mind

Foller – Twitter service that can provide you with the most detailed information about a specific Twitter user in the least amount of time!

FollowLists – Create and share your Twitter friends.

TweetValue – See how much your Twitter value ($$$)

TwitterGrader – Grade your Twitter account.

TweetStats – Analyze your tweet..

TwirGraph – Make graphic for your Twitter.

Twittords – Add words you use in Twitter, IM clients, and SMS!

CityTweets – See Twitter users in specific city

Monitter – Simple. It’s a twitter monitor, it lets you “monitter” the twitter world for a set of keywords and watch what people are saying.

VisualTwitter – Picture post on Twitter.

TweetScan – Email Alert System

TwitSpy – Watch real time tweets. icon biggrin 60+ Twitter Tools On Web

Twitscoop – Better than Twitter itse

iTweet – Built-in auto-refresh, search, Twitter trends & hashtags, view user bio, location, URL inline with tweets.

TweetCube – TweetCube allows you to share files on Twitter. Simple as that. Blast out your images, videos, music and more with just a couple of clicks, and your files are automatically posted on Twitter.

TwitPic – Upload pictures and shorten url service..

RealtyGo – Your Real Estate Listings Best Friend!

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How to set up your Social Networking Channels for FREE / Facebook

How to set up your Facebook page from RealtyGo_blog_Trulia

How to set up your Social Networking Channels for FREE / Facebook.

RealtyGo - Your Real Estate Listings Best Friend!

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How to set up your Social Networking Channels for FREE / Twitter

Twitter on RealtyGo_blog

How to set up your Social Networking Channels for FREE / Twitter.

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