Posts Tagged TECHNOLOGY

A QR Code with out a MobileURL is like an email with no subject! Would you open it?

A QR Code with out a MobileURL is like an email with no subject! Would you open it?.

Dont forget to give your QR Code a Name, for Best SEO!

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Smartphones to Overtake Feature Phones in U.S. by 2011 | Nielsen Wire | RealtyGo_blog

The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to  friends, the internet and the world at large. The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone. If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.

Smartphone early adopters, more men then women, percentage wise.

The Smartphone User

Slightly more males than females are getting smartphones (53% versus 47%) which is what we would expect for technical early adopter products. In terms of demographics, Hispanic Americans and Asians are slightly more likely to have a smartphone than what their share of population would indicate, which is a trend we see in the adoption of other mobile data services. While smartphones started out in the business segment, two-third of today’s buyers of smartphones are personal users.

Loyalty

In the last six months, roughly 77% of new smartphone buyers remained loyal to their wireless operator, while 18% switched to a new provider to get their new smartphone with the remaining percentage made up of first-time smartphone buyers. Interestingly enough, the percentage of people who switched carriers and got a new smartphone is not higher than that of the average wireless subscriber.

Smarphone adapters that stayed with current wireless carrier or switched to a new carrier for the phone options.

This indicates that the portfolio of the wireless carriers in general is robust enough to prevent any wide-spread smartphone flight from one carrier to the other, with very few exceptions. The added bonus for wireless carriers is that smartphone owners are significantly more satisfied (81%) with their device than feature phone owners (66%).

Features, features, features

Smartphones show higher application usage than feature phones even at the basic built-in application level. During Nielsen’s Mobile Insights survey we asked the respondents about features they’ve used in the last 30 days. The good news for the smartphone market is that people are actually taking advantage of the device capabilities.

The percentage of people who use their phone for only voice communications drops from 14% among new feature phone owners to 3% of smartphone owners. The use of the built-in camera and video capability jumps by almost 20% for both categories, due to the generally better quality and user friendliness of the features. Smartphones also often have a better speaker which translates into more frequent usage from about half of feature phone owners to about two-thirds of smartphone owners. Not surprisingly the use of Wi-Fi increases 10-fold from 5% for feature phone owners to 50% for smartphone users to satisfy the need for fast downloads.

RealtyGo supports both QR Code real estate information retrievel and SMS/MMS Text Messaging.

via Smartphones to Overtake Feature Phones in U.S. by 2011 | Nielsen Wire.

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Adobe Is Watching Every Click | LinkedIn | RealtyGo blog

Adobe SystemsADBE – news – people ) Chief Executive Shantanu Narayen is counting big numbers: 4.9 trillion Web display ads will be shown this year, he says. In the last quarter of 2010, 100 million smartphones were sold worldwide. This year there’ll be 17.7 billion downloads of mobile applications, creating a paid-apps market worth $15.1 billion.

Almost every ad and app out there, along with most of the business and consumer-oriented content on the Web, is going to be tracked and responsive to some entity’s remote control. That entity, he hopes, will be Adobe.

“Everything is changing!” says Narayen during an interview at his hotel suite in Salt Lake City during a break between meetings with some of the 700 companies here for the annual customer summit run by his subsidiary, Omniture (OMTR – news – people ). Adobe bought Omniture for $1.8 billion in 2009 because the Orem, Utah software firm makes the Web’s most successful tracking tools. Its annual conference gathers people who spend 30% of all Internet ad dollars.

Narayen got blasted for paying 24% over Omniture’s share price, but it looks like a good move. Omniture’s revenue is growing 20% a year while sales of Adobe’s better-known creativity programs like Photoshop and Illustrator were repeatedly hit in the recession. Adobe’s Flash software, the standard for rendering graphics and video online, is taking a p.r. beating by AppleAAPL – news – people ), which refuses to use it in its phones and tablets. Yet Adobe’s stock has kept pace with Apple so far this year. Earlier this year Narayen picked up another audience-tracking tech firm, called Demdex, to further entrench his position among companies that manage, analyze and act upon what people do on the Web, particularly around selling stuff.

Narayen is building into Adobe’s content-creation tools the planning, tagging and tracking software, plus newer technology that plumbs Twitter and Facebook for information about how people, ads and products are seen. With the right analytics built in, an ad can get automatically tweaked to improve response, or maybe a new app is created because someone raved on Twitter. “It’s a huge opportunity for us, if we can step up to it.”

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Adobe does not break it out, but about $1 billion of its $3.8 billion in revenue last year came from big corporate sales, the kind that would combine creative tools with some analytics. The rest of its revenue is from sales of individual software. In the near term Narayen thinks this new market is worth more than $10 billion. He envisions, further out, selling services around these insights. “We can be the mission-critical company for digital experiences and not just a products company,” he says.

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Virgin America, which gets 70% of its revenue from its website, uses Adobe software to track where its passengers click to offsite so it can craft the right mix of search and display ads. Hearst uses Omniture to test how its readers click on Web stories. It tested “royal” stories and “celebrity weddings” stories, and found people were obsessing on so-called storybook weddings more than on storybook royalty. The editors ordered up more celebrity wedding stories.

Narayen could get bought or beaten along the way. IBMIBM– news – people ) just announced it will deploy 1,000 consultants and 1,200 salesmen into its “smarter commerce” initiative, dedicated to helping advertisers figure out the real costs and effectiveness of their online marketing. Hewlett-PackardHPQ – news – people )’s new CEO, Leo Apotheker, used his first public appearance to talk about the growing importance of data-analysis software to HP.

GoogleGOOG – news – people ) gives away a somewhat more primitive service than Omniture’s called Google Analytics, but Google retains its own file of the data people plug into it. If Google Analytics is taking business from Omniture, there is no evidence of it from the outside. The market is still growing fast.

Adobe Is Watching Every Click | LinkedIn.

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20 helpful tips your business can use to build web credibility using technology and mobile.

A web site is a must have for all small businesses in today’s digital age but to stand out among the crowd you need to build credibility and use technology, like the internet was designed for. RealtyGo offers QR Codes, SMS/MMS TAG technology, delivering immediate information to prospective buyers, new customers and other real estate business professionals.  Here are 20 tips to help promote your online network, they have worked for our company and I believe will work for you as well:

1. Secure a Unique MobileURL

A “name”  is usually the first impression the customer gets of your business and most likely will use to tie that impression to your for future contact and lead generation. If you’re going to plaster it all over the internet, be sure the name is easy to remember, spell, and more importantly is relevant to the products or service you are selling. A well though out name above your QR Code will create a online resumer of sorts, linking all your listings, social network, websites and professional contact information in one easy to use Mobile friendly application. RealtyGo – Your Real Estate Listings Best Friend!

2. Have a professional looking website and a mobile friendly version.

Tasteful simplicity is usually the way to go. Something too flashy or sales-oriented will drive customers away while an attractive but straightforward layout will denote professionalism. Make sure end users can use their favorite hand held devices, like iPhones, Tablets, iPads, Smartphones, etc to get all your real estate information from advertisements ads, real estate signage, digital ads using your RealtyGo TAG. Also make sure you have your own domain name (www.yourcompanyname.com) and a blog that links from the site. Try Weebly or WordPress for easy, tasteful website building.

3. Showcase Press Coverage

Press coverage is a valuable badge of credibility. In the physical world we see restaurants displaying positive reviews on the door; why not do the same online? Even ask your customers and clients to visit your Mobile real estate application by forwarding them your site or sending an email with your QR Code, asking them to visit your listing and leave a review and/or helpful tips for others about their real estate experiences.

4. Blog

Keeping a well-maintained blog is simply the standard these days. It’s an opportunity for you to engage customers, as well as to demonstrate your vast knowledge of the industry. As stated previously, match the blog to your website and unique MobileURL for a unified brand feel. RealtyGo enables you to add your blog, twitter, facebook, corporate or professional website and much more, for one easy to use application and landing place for end users, needing more information about your real estate business and listings.

5. User Testimonials

Testimonials go a long way in reassuring visitors that you indeed have happy customers. Reserve a prominent place on your site, blog and mobile site for users to share their praises, and include pictures to prove these are real people. You can even link out to Trulia, Craigslist or any other social networking sites that end users may find useful.

6. Find a logo

Similar to your name, a logo can define your business as professional and established. Try to come up with a clean, tasteful stylization of a common word or image relevant to your business. If you need some help, you can consult Logoworks and they will come up with one for you.

7. Video Content

When it comes to web content, eyeballs tend to gravitate toward pictures and videos. Produced videos of reasonable length will grab the attention of browsers, and establish further your web credibility. For help producing a professional looking business video visit Pixability.

8. Social Media

Also a new standard, sites like Twitter, RealtyGo, Digg, Facebook, Scantac are now integral to a respectable web-presence. Build out your own social media pages, engage the community, and include link buttons on your mobile web site from RealtyGo.

9. A Friendly About Page

Often overlooked, your site’s about page is the first stop for many internet-goers. Speak in a relatable voice about what your company does, and include pictures your bio for personality. End users will be able to auto schedule an appointment to meet with you, reading notes and other pertinent information you provide within your mobile website from RealtyGo.

10. No Errors

If your site is riddled with typos and broken links, who’s to say your product isn’t flawed as well? Attention to detail is the mark of a professional business. RealtyGo does most of the heavy lifting, enables you to test your website by sending a text message or email, so you can see exactly what the end users will see. Make sure and do “once over” testing all your links, info and photos you uploaded, etc.

11. Mention Company News

Customers will always prefer an active company to a stagnant one, and sharing company news and updates is a great way to establish yourself as the former. Link you Twitter up to your Mobile website from RealtyGo and enable end users to access your tweets while they view your real estate listings pictures and information form right in front of the home or from a local realtor magazine or news feed. Place your Mobile TAG everywhere and let people know about you and your real estate business.

12. Update Content Often

Changing the content of your site (even a little) shows that there is a living company behind the webpage, a fact vital to your credibility. RealtyGo enables you to Archive your previous listings once they are sold, and reassign a new listing to the same QR Code and/or Mobile TAG, keeping your new listings updated and current while showcasing your sold or previous listings for SEO ranking and content and relevancy ‘weight’.

13. Establish yourself as an authority

Engage in community functions and social networking (like your local coffee shop) showing consumers and potential buyers/sellers you know your community. Leaving informed comments on relevant articles and forums will help you and your company be known as a credible resource and business and then link the articles to your blog or Mobile website from RealtyGo.

14. Provide Helpful Information

By offering genuine, unbiased information relevant to your industry you show both that you are knowledgeable in your field, and also that you aren’t just trying to sell something. Provide interesting information on your Trulia blog for others to leave, with a TAG, which enables readers to visit your real estate listings and other social networks.

15. SEO Optimize

Customers obviously need to find you , Major engines like Google, YouTube, Yahoo and Bing need to have your real estate listing information indexed the way consumers like to search for real estate. RealtyGo does all the proper coding and presents the content from your Mobile enabled website and Web enabled website, using zip codes, city, state and even neighborhoods to increase your chances and parring up content relevant to search queries when end users are typing keywords in their Search bar. If people have a hard time finding you on major search-engines, they assume something is wrong. Let RealtyGo worry about your search ranking, all you need to do is focus on your real estate business and we handle the rest.

16. Make Contact Easy

RealtyGo enables you to offer your Phone numbers, email, address, and any other forms of contact available for new customers and other business professionals. Showing customers that you’re open to talk improves trust and professionalism. Secure an 800 number, a mark of professionalism, easily set up with Grasshopper. Update your Calendar within your RealtyGo account and enable end users the ability to schedule a time to meet, preview and show your real estate listings, All completely automated

17. Show Affiliations with Credible Sites

If you are somehow associates with or work alongside credible people and websites, let that be known. People like to review, share and link to others that have the same business ideas. Link all your Social Networking sites and information within your Mobile real estate listings from RealtyGo.

18. Awards

Awards act as a shiny badge of credibility that customers can take comfort in. If there are any industry or other awards you and your company have earned recently, be sure to include them and links to them for consumers to read and review. RealtyGo enables you to link all your social networking sites as additional information for potential home buyers and sellers to review when looking through your real estate listings.

19. Choose content wisely, lead generation and consumers first impression is key.

Consumers and end users want to see what they are interested in immediately. Using your unique TAG from RealtyGo, you can place end users in the Sweet spot of what every your promoting at that time for dynamic real estate listings and auto scheduling. Keep end users looking at your listings and your information, people can become distracted and loose sight of why they originally took notice to your promotion and real estate listing. RealtyGo offers exactly what you want the user to see, and can be updated and edited with ease, without  costs associated with traditional advertising and real estate listing promotion.


20. Highlight Experts on Your Team

If there is anyone on your team that would qualify as an expert, find a way to include this on your site. It gives customers that personal feel, and makes them feel that they are in good hands.

As you can see, building web credibility takes a lot of work and patience, and that is precisely why you should do it. Your competition may not be up to the challenge leaving you standing above the crowd. Link your services within RealtyGo, Social Media, Personal website, Reviews, Contact information and more, offering all your relevant and current information to the end user in a well organized and established channel compatible with all mobile devices.

RealtyGo – Your Real Estate Listings Best Friend!

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How to integrate Facebook comments with your WordPress_blog | RealtyGo_blog

 

Getting all those great comments from your friends and fans on Facebook over to your WordPress blog for all internet readers.

For most weblogs is additionally performed a Facebook fan page or a Facebook profile page. The blog articles are published regularly. On Facebook, either manually or automatically link (for example, with RSS graffiti) on the postings in the blog.

 

 

The problem:

The real debate on the content of blog postings will then take place on Facebook and not on the blog.

The solution:

The plugin getFacebookComments compares the entries on Facebook with the postings on the blog. If an entry includes the full URL on Facebook (!) Of a blog posts automatically the comments of Facebook to WordPress to be copied.

Requirements:

PHP5 and cURL. The easiest way to check on the phpinfo. Just a new PHP file on the Web server to create, populate them with the following three lines:

<? Php

phpinfo ();

?>

The file then calls on the browser and look for the following block:

Installation:

Download and unzip the folder getFacebookComments from the ZIP file into wp-content/plugins. Then the plugin will be normally activated via the WordPress backend. Then a new point is found under Settings, the FB is called Comments. Here, however, only two things are set, the name of the Facebook fan page or Facebook profile page and a suffix for the name of the commentators. Since this range is directly suffix isthe name of the commentators, this field should be emptied. There are more beautiful and to identify other ways the comment.

Following the installation and activation of the plugin still needs a CronJob be established to trigger the copy of the comments regularly. With most hosting CronJobs are included, but there are also providers on the Web for free CronJobs. The call of the CronJobs aims to cron.php (http://www.website.de/wp-content/plugins/getFacebookComments/cron.php). For most CronJobs send e-mail address are defined as the target for the echo output of the script. This is very useful if you want to check whether the script works correctly. Once the script has access to data is an echo output. Even if no comments are imported!

Facebook privacy settings:

If the script return a blank on this issue and import comments, probably the Facebook privacy settings are wrong. Also it can be determined relatively easily. The script uses the GRAPH API of Facebook. What exactly is this API from your profile extradite. One can watch in plain text. Simply call in the browser’s address http://graph.facebook.com/profilname/posts. Before natural “profile name” and substitute the desired name or Facebook page Facebook profile page name. If the privacy settings is set correctly, you can get quite a lot of output of their own posts with all data, facts and comments. The requested page is blank, it looks like this:

{ “Data”: [ ] }

Here, the privacy settings are adjusted accordingly. Is important here: Amendment privacy settings seem to apply only to future posts! To a revised privacy setting to really test; You must have a new post published on the Facebook page or Facebook profile page. If you want to leave their privacy settings so it will probably be enough content, the comments by WordPress will be copied explicitly in each case for “all” release.

Thanks for Reading – RealtyGo_blog | Facebook integration with WordPress and more…

 

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Make your WordPress Post Popular on Facebook, Add a “like” button to your blog | RealtyGo_blog

Facebook has recently released the new Open Graph API and through this it is also possible to add a “Like” button, which can be found within Facebook everywhere, even on external sites such as on your own WordPress to use blog.

Due to the huge number of users on Facebook such integration can bring to a WordPress blogger two advantages: on the one hand, it makes blog’s articles and posts popular on Facebook, where visitors will share these posts’ links and articles in their news feed to subscribers, on the other hand, you get so new visitors from Facebook.

The integration of Facebook “Like” button into WordPress is quite simple – below are two methods how to do this are presented.

Integration Option 1: Theme customization

The most preferred method is the theme adaptation. It does require a little PHP and HTML knowledge, but in the end saves you additional entries in the database and is also on the safe side when times pending a WordPress core update. Themes and theme changes are usually compatible update.

Facebook is an iFrame Snipplet available, which can be easily integrated within the post-loops in the single.php:

<Iframe src = “http://www.facebook.com/plugins/like.php?href =

<? Php the_title ()?> & Layout = default & show_faces = true & width = 450

& Action = like & color scheme = light “scrolling =” no “frameborder =” 0 ”

allowtransparency = “true” style = “border: none; overflow: hidden;

width: 530px; height: 60px “> </ iframe>

Like the function of Facebook takes a certain width in stock, as well as other information can be viewed by Facebook (see below). Therefore, one should – according to theme – schedule the entire width of the paper.

The parameter “layout” can have two modes: standard and button_count – the latter is only the number of “Likes” from the U.S. format. The first option is the phrase “1.234 fans” from.

With the “show_faces” if true, the profile pictures of Facebook users are displayed. “False” is in this case presupposes those who have no profile pictures.

By “width” is affected the inscription is in pixels. 450 pixels are necessary but at least according to our tests. It depends a little on the length of the Facebook user name – enter here should thus rather more than less pixels.

Facebook also provides two color schemes of “color scheme” available: “light” is the familiar Facebook blue and “dark” a dark gray than basic colors used for the “Like” button.

Therefore, the parameter “text” is used. The following fonts are available: Arial, Lucida Grand, Segoe 20, Tahoma, Trebuchet (20 ms) and Verdana.

Integration Option 2: Use a plugin

Those who do not feel like HTML and PHP has that can of course use one of the many plugins from the rich WordPress plugin.

We would like to present three Facebook-Like-button plugins for your WordPress blog that could be installed without any problems:

Like – this plugin is multilingual and has many options in the Settings area. You can let the button be output before or after the review text or in other places blog.

Facebook Like Button – from the structure very similar to the previous plug-in “Like”, but with a somewhat clearer setting mask.

Facebook Social plugin – this plugin is somewhat complicated, because it provides in addition to the “Like” button, various widgets. You can cancel its own Facebook list activity in the sidebar or indeed the personal taste of a collection of Facebook messages to an even fallen (Like) or the one recommended (Recommend).

Post Tags: facebook, How-To, Like Button, RealtyGo

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Facebook Unites Mobile Web Development Efforts using WURFL and HTML5 | RealtyGo_blog

Facebook has launched a new version of its mobile Web site that it says is much simpler and should work with the capabilities of thousands of different phones.

The leading social network has 250 million monthly active mobile users, and the majority of them access the site through the mobile Web, said Erick Tseng, Facebook’s head of mobile.

The new site, at m.facebook.com, replaces an existing site at that address for feature phones and a separate site at touch.facebook.com for smartphones (where development had recently lagged behind other versions). The new version uses an extended implementation of WURFL, a database that helps map the way the site is displayed to the capabilities of each device. Also known as browser identification look up.

Facebook said it should be able to “delete thousands of lines of old mobile site code” after the release, which is set to roll out to all users over the next couple weeks.

 

From Android to Facebook

 

The company has said that in order to be maximally accessible it will favor mobile Web development over native app development. “We are internalizing our own strategies around HTML5 to prove out that this emphasis on the mobile Web can actually work,” Tseng said.

“Yes, there is going to be a day when the majority of folks have something that looks more like an Android,” Tseng said, “but I don’t believe that’s going to happen in the next year, probably not the next two years.”

Tseng was previously lead product manager for Android before he joined Facebook last May.

RealtyGo uses the same type of browser ID check to efficiently push the proper dedicated page view to the correct mobile device. You will notice when you Scan a QR Code or Text in to receive more information about a real estate listings, your mobile device, wether it be a Smartphone, iPad, Tablet or even on a desk top, the images and data wil reconfigure auto fitting your device.

RealtyGo – Your Real Estate Listings Best Friend!

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