Posts Tagged Uniform Resource Locator

SEO and QR Codes go hand and hand forever!!

SEO is all about getting the right people to your content and converting them. If you’re doing SEO well – then, yes, you are driving the right traffic. But unless you are synergizing your SEO with your company’s other efforts – you’re not getting the full benefit. QR Codes enable yout to deliver end users to an immediate promotion in which they are already participating in by scanning your QR TAG. Once you have the users attention and have satisfied their initial inquiry, you can then upsell, cross sell or even delier them to similar content.

The new generation of smart phones and the 2D barcode – quick response code (QR code) technology is bridging the gap between offline and online marketing. QR codes have emerged as a hot topic in mobile marketing as more and more marketers begin to embrace them in offline marketing and advertising initiatives. Let’s examine some of the advantages of QR codes, look at some great examples of their use in traditional media, as well as how to use them in your business.

Advantage of QR Codes

There are numerous advantages of QR codes. They can drive website traffic from traditional media such as print and direct marketing efforts. For example, instead of using traditional URLs in offline marketing efforts such as magazine ads, which require your audience to manually type in their phone or computer, scanning a QR code will automatically allow a person to access content as if he had clicked on the link. Or perhaps, you are sending out direct mail pieces about specific products or offerings. Including the QR code on the mailer allows the person to quickly and easily access additional information about your product, potentially leading to an immediate conversion or sale. In addition to the convenience, QR code tracking is available through services such as Bit.ly; these services allow you to monitor usage and the success of your campaigns.

QR Code Usage in Marketing Campaigns

I see them all over the place now, as today’s biggest brands, from Ralph Lauren and Louis Vuitton to the National Football League, RealtyGo, SocialscanQRTAG, Ford Motor Co., and Best Buy embrace 2D barcodes in direct marketing print campaigns. These codes are being used in magazine ads, editorial articles, television commercials, billboards, posters, and many other places. For additional information on the types of data that can be stored within QR codes, Angie Shottmuller compiled a list of the “Top 14 Things Marketers Need to Know about QR Codes.”

Geico using QR Codes

Geico, in particular, does an outstanding job of integrating traditional offline marketing channels with online media. It has created direct mailers that incorporate QR codes on the front of envelopes. Additionally, there are clear instructions on what the code is, how the recipient should use it, and what they will gain in return for doing so.

ralphlaurenqrcode

Ralph Lauren is another company leveraging QR codes via magazine print ads. In one example, QR codes link over to its online shopping site, allowing people to move immediately from print ad to conversion funnel. (Image, left, courtesy of Campaign Planning.)

Using QR Codes in Your Business

These are only a few examples that you can apply to your business today to drive customer acquisitions, generate more leads and improve conversion rates. The possibilities of how you bridge the gap from offline marketing to online conversions are limited only by your creativity.

Imagine the ability to add an easy call-to-action with a QR code that takes advantage of YouTube. Once scanned, you are automatically taken to a one-minute welcome video that has an annotation in it to other videos that leads the person into the sales funnel on your website. Or perhaps you embed a link to a Google map so potential customers can locate your closest office or nearest store based on their location or are presented with a special offer they can use by presenting their phone when checking out.

In summary, QR codes are quickly being adopted and gaining in popularity by many major companies and industries as an effective method for immediately capturing conversions from offline initiatives. To promote direct mail and create awareness of the benefits of QR codes, the United States Postal Service is offering a special postage discount during the months of July and August 2011, according to a TheDirectMail.com news report.

Direct mail marketers and mail houses can save three percent on first-class and standard presort mail postage simply by including a QR code that must be easily visible on the outside of the mail piece. Interesting right?

The question now is how can you leverage QR codes while standing out from the crowd? How can you use SEO, MobileURL’s and its principals to drive the right traffic and get in front of the right people and convert them in multiple new ways? Or, if you are already using them, what tactics did you use and what were the results?

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A QR Code with out a MobileURL is like an email with no subject! Would you open it?

A QR Code with out a MobileURL is like an email with no subject! Would you open it?.

Dont forget to give your QR Code a Name, for Best SEO!

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Ten Reasons Why Real Estate Professionals will benefit from Social Media | RealtyGo_blog

Doesn’t the image depict the way real estate is headed in our near future, if not already a necessity for most Agents to survive today when working with tech savvy clients, banks and/or any third party entities requiring analytics or reporting tools to reveal consumer patterns, as well to prove a real estates agents prior success in this tough market.

There are lots and lots of Real Estate Professionals that still aren’t quite convinced though when it comes to Social Media especially when it applies to them. It could even be as simple as the “Fear of the Unknown”. Its easier to dismiss new practices and stick to old traditions, but what if you could keep your traditions of real people networking in your community, which is still a very valuable trait to have, and update your online presence with out doing anything different then your use to. Would you take advantage of it. RealtyGo offers agents, brokers, real estate professionals, Vacation home owners and for sale by owner the ability to offer potential buyers, renters, investors and new customers easy engagement tools using modern day technology. Your Smartphone is a good example, place RealtyGo’s QR Codes anywhere you want to offer consumers information about your real estate listing(s) (flyer box, rider sign, real estate signs, print ads, digital ad space, like craigslist, zillow, Realtor.com) and allow the end user to choose their method of contacting you. This doesn’t mean you have to take you phone number off your signage or change anything your currently doing, RealtyGo  just makes it easier for you to interact and communicate, update, showoff, edit and promote your real estate listings and business using Mobile phones and the World Wide Web. Don’t think for a moment that by not offering consumers the means to get immediate information that you are some how helping your business, end users can google anything and find all the information they like about any real estate listing by searching online. It may be better for you and your clients if you show consumers information you want them to see at first look,like updated photos, remodels that have been done, positive information, because if you leave it up to the end user to go searching out in the wild wild west, we call the internet for information on your real estate, they may find old, non relevant information, old pictures, a previous owner or lister and even get distracted along the way and forget about your real estate listing all together. Make it easy for potential buyers to get immediate information and communicate with you, auto schedule appointments and leave notes about your property, which they can later review and use as a point of reference when making a decision to move forward.

Ten Reasons Why Real Estate Professionals will benefit from Social Media:

  1. Brand Exposure (Facebook 500+ million users, Twitter 300+ million users, Linkedin 80+ million users etc)
  2. Your Competition is already there and has a following that you have to catch up to!
  3. This is how your potential clients find information about Real Estate (buying, selling etc)
  4. There are conversations being had about your Brand and Industry that you NEED to respond to!
  5. Gives consumers and other professionals a better idea of WHO they are dealing with – Transparency!
  6. You will benefit from the Community style flow of information and find out things you otherwise wouldn’t have, enabling you to update your business model. I mean lets face it, every great company has to eventually make changes to keep up with new trends, especially since were in a Global market these days, buyers from outside the U.S. daily.
  7. You will be an Industry Leader – Not Follower!  Early adopters of dynamic practices are winning big!
  8. You will find NEW ways to conduct and streamline your business!  Growing a client base and professional Network, not only traditionally within your immediate community, but also abroad through the world wide web.
  9. You can call yourself the “Neighborhood Expert” and your profiles,articles and new methodology will support that claim!
  10. Technology and Business Models are evolving and so must you!  Lastly everyone else is doing it and you don’t want to be the one guy or gal NOT doing it!

RealtyGo makes it easy to use, apply, utalize and share your mobile real estate listings and business with advanced technology like QR Codes, SMS/MMS Text messaging, GPS and more.

RealtyGo – Your Real Estate Listings Best Friend!

Global Real Estate Market

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QR Code – YouTube Video Contest. Send us your favorite video, showing off your RealtyGo QR code/TAG being used in your real estate business..

Free QR Code_MobileURL_Micro-Mobile-Website for life from RealtyGo. We are giving away 100 free QR Codes and all the services to 100 lucky winners!

QR Code_YouTube Video contest from RealtyGo. Send us your favorite YouYube video/link URL showing how you or your company uses QR Codes for your real estate listings/business. Win a Free QR Code_MobileURL_Micro-Mobile-Website for LIfe. RealtyGo is giving away 100 Free QR Codes including all the services, SEO, technology, micro website, auto scheduler and more to each winner.  Send us your YouTube Video and we will post it on our RealtyGo YouTube page, asking others to vote for the top 100 videos. The top 100 videos with the most votes at the end of the contest will receive one free QR Code for life.

Please be creative and have fun with the videos. Your Videos will run on our YouTube Channel offering free advertising for your and your real estate business. Please have some type of real estate related business video in order to be considered for the contest. Please also use a RealtyGo QR Code / MobileURL in your video. There is no purchase necessary, visit at Twitter and choose ‘ follow’ us for your free 45 day trial using RealtyGo and the most unique and dynamic QR Code system available. Once you follow us on Twitter you will receive an Auto direct message thanking you for following, with a link and the free 45 day trial. Please remember there is no purchase necessary and you will not be charged. Good luck and we look forward to seeing your QR Real Estate Videos.

Please email your questions and/or Video link to info@realtygo.co

RealtyGo – Your Real Estate Listings Best Friend!

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Lets talk QR Codes; Why and How can they help you in your current marketing business | RealtyGo

QR-Go

 

What is that Odd looking image?

We are referring to a QR Code. If you are not yet familiar with them, you soon will be. If you haven’t seen one yet, you soon may in an area near you. The funny looking box thats black and white and looks like a pixelated patch, is a QR Code.  A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave and is the most popular open 2D-Code for Mobile Tagging. The “QR” stands for “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. RealtyGo uses QR Codes to deliver dynamic real estate listings via the mobile channel using Smartphones, iPads, Tablets or any PDA device.

What does a QR Code do?

A QR Code is a bridge from the displayed QR TAG to a web URL (website address page) that has been formatted for viewing on mobile devices. Delivering dynamic information quick and efficiently to the end user. All you need is a smart phone like an Android, Blackberry or iPhone, then you simply visit your App Store of App Market to get your FREE QR Code reader, by typing in ‘Free QR Code Reader’ in the search bar. A QR Code reader is necessary to ‘read’ the QR Code. Basically, a code contains data and links to many different avenues within the internet. RealtyGo offers QR Codes as part of promoting your Mobile real estate listing(s), at no additional cost. Our Analytics also allow you to track and report on how effective the QR Codes are with consumers. Why are analytics important, well we know for sure that banks giving agents foreclosure homes to list are a huge fan of analytics and tend to give their business to agents/brokers that provide them. Once you start using QR Codes and you realize the power of how they help you business grow, you will be a fan forever. With a smart phone like an android,iPhone,Windows,etc..,  you can open up the QR Code reader which will load through your phone’s camera. With your camera you will snap a picture of the QR Code by selecting the scan button and then it will return the data held within the QR code, instantly to your mobile device. This might be a photo, website, video clip ect…  For example, you see a QR Code on a real estate sign or within a real estate magazine.  You scan the QR Code, then instantly you recieve current and relevant information about the real estate listing; pricing, square feet, bedrooms, photos, contact information of the lister, videos, as well as other listings the lister may have for sale or lease.

There are many bar codes today, why is this one different?

Well, it’s made of funny little squares. Seriously, the most important thing for us (the users) is the fact that it’s two dimensional. 2D barcodes contain more information than conventional one dimensional linear barcodes. Conventional barcodes get wider as more data is encoded. 2D barcodes make use of the vertical dimension to pack in more data, giving the end user more specific information about the real estate their interested in. Many experts involved in mobile marketing think that QR Codes, being one of the more versatile systems, are going to be the next mobile linking systems of the future while the rest are supported and funded by large corporations with commercialism in mind. RealtyGo goes a step further. Most QR Codes are only good for a one time use or a promotion. RealtyGo has designed our service and QR Codes to last forever. We assign a MobileURL to each QR Code, so you can continue to market and use the same code forever. This saves you time, you don’t have to create a new code each time you take a listing or change the price or photos of a current listing. RealtyGo gives you a easy to use login area where you can manage your listings, add new ones, edit information, change photos,etc.. , all while using the same QR Code. This will save you money with marketing, digital and print advertising. You don’t have to replace you QR Code ever. Once a company has your unique QR Code, it links back to all you current and relevant information with RealtyGo and is assigned to your Unique MobileURL, which is used to promote you real estate listings and professional business all over the web. This links all your current and archived real estate information together building you a dynamic online resume, which search engines love for SEO (search engine optimization) and give you an advantage when consumers are using engines like google, yahoo, bing to look for real estate in your area.

QR Code store more information, so how much exactly?

In short, if you stored only numeric data, you can store up to 7,089 characters within each QR Code. With binary data (8 bits), the little squares can store up to 2,953 bytes of information. Alphanumeric, 4,296 characters and Kanji/Kana up to 1,817 characters. For a little square like that, THAT is a lot.

Sold

Ok this sound great, however what’s in it for me?

Here’s how QR Codes can change the way we live our lives.  While riding the train, you could stumble upon an advertisement for a place to rent, vacation rental, or destination area you may want to visit for vacation. There is a web URL available to type in and visit a website but you would have to wait until you get to the office or home to check it out.  The problem is by the time you get home or to work, you can’t for the life of you remember what the URL is anymore. In the event your fortunate enough to get the correct website and not a competitors site, then starts the agonizing process of hunting around the website for the exact listing, home or offer that originally caught your interest.

A QR Code  enables you to get all the exact details in regards to that specific ad or property listing. With an android mobile or smart phone like an iPhone or a Blackberry, you can take it out, picture-scan the QR Code and there you have it – a website, a forum, message board, link to download some media files, photos,reviews, contact information, additional listings…whatever it is that the lister of real estate wants you to see!In Japan, consumers use QR Codes to find information about organic food and check out buildings or videos of homes just from scanning these QR Codes

QR Codes everyday?

You don’t have to be a real estate agent or broker to use RealtyGo real estate QR Code applications.  However, if you do use RealtyGo to promote your real estate profession, you can benefit drastically compared to current methods and/or traditional real estate listing promotions.  RealtyGo’s user friendly software walks you through an easy and self explanatory system for optimal use. You don’t have to do anything, we dynamically create the QR Codes and sync them to all your other social networking sites, your professional website, ALL your real estate listings and much more. Start creating your online resume and powerful marketing platform with RealtyGo today.  If you are new at QR Codes and not sure why you need to get a head start on them in the real estate industry. 5o % of home buyers in 2010 were new home buyers, medium age of 35, a generation engulfed in technology and creative thinking. Offer all modern channels of communication to potential home buyers and other professionals doing business with you and watch your online presence skyrocket to mirror your years of hard work in perfecting your off line presence in your preferred real estate community. A wave of acceptance is sure to hit this part of the world as soon as more people become aware of QR Codes and their many great uses. RealtyGo gives you an easy way to use and shows you cost effective methods to promote your listings using QR Codes and many of our other free applications all as part of your membership with us. RealtyGo is also designed to promote Green real estate communication, offering your modern clients an alternative to traditional print listings, they may just ask you to forward them the digital listing, or you may even promote your self as an environmentally friendly agent, offering a Greener way to preview listings, saving you money and helping to reduce your carbon footprint, all while giving the consumer exactly what they need and want.

I don’t have a scanner on my phone, what do i do?

The most beautiful thing about modern technology is, things are becoming easier to use. Go to Your App Store or App Market and in the search bar type in Free QR Code reader, download it, install it to your mobile device and you are ready to hit the ground scanning. RealtyGo also offers a SMS/MMS Text message application for people who do not have a Smartphone or Wifi PDA device. You can simply send a text message to get all the real estate listing information as well.

QR Real Estate

Step by Step to getting started!

  1. Load your QR Code reader and wait for it to get ready. When it is ready….
  2. With a steady hand, point your camera at it. You need to keep a steady hand (some people use both hands) to scan the QR Code so that the resulting scan is not blurry. Most Smartphones even give you a nice square cut out that you need to place around the box or QR Code image.
  3. Snap a picture of the QR Code by hitting the Scan button.
  4. Bear in mind, you need to keep the whole QR Code inside the frame box.
  5. The QR Code reader might take a few seconds to resolve the link for you, but typically it comes back so fast, the first time you use it, it will really blow your mind.
  6. Start scanning your little heart out, have fun, you can now scan a QR Code anywhere you see them, and trust us, you will be seeing them, a lot very soon.


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Text Message marketing Vs Email Marketing | RealtyGo | MobileURL’s | QR Codes | GPS | zuzu

Text Message marketing Vs Email Marketing | RealtyGo | zuzurealestate | MobileURL’s | QR Codes | GPS

iPad - RealtyGo - Mobile Real Estate listings

 

RealtyGo offers end users 4 modalities for current and immediate real estate listing information; QR Code, GPS, Call, SMS/MMS mobile gateway technology.

Mobile Real Estate Listings

The Mobile URL in the image  is the word “DEMO”

In many ways text message marketing and email marketing are very similar. With multiple forms of marketing available you should offer them all and let the consumer decide which avenue they are comfortable using. Overall you are asking your customers to give you their contact information so you may update and market to them directly.

Building an email phone and text message marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. RealtyGo analytics enable you to form a current and relevant  list, you can use efficiently to market to those customers who want to receive offers from you, have already spent money with you or requested information and in most cases are most likely to respond positively to your offers.

There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and ‘read’ rates in any type of consumer ‘opt in’ marketing.

Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?

With RealtyGo’s automated software, any time you make a change to your listing(s) a auto message is sent to ‘end users’ that have requested information about your listing(s), for example; if you change the price of a listing or the seller decides to offer their listing for lease and for sale. These are important things a potential buyer or interested party need to know. RealtyGo automatically updates previous consumers that solicited  listing information, any time you make a change, by sending a friendly text message alert.

Customers contact information is automatically captured and displayed in your login area under the specific MobileURL and real estate listing the QR Code and SMS text messages are affiliated with. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your MobileURL or Scan the QR Code and all your professional business real estate information is provided. With email signups customers have to be on your website and enter their email address or fill out a form in your business.  With consumer trends rapidly moving toward the mobile communication channel for faster and more efficient communication using text messaging and QR codes; You need to give the consumer what they want when they want it and with the tool they use most frequently and feel most comfortable with, Their mobile device(s). By offering multiple contact modalities like Text messaging, GPS and QR Codes you enable consumers an easier and faster way to get the immediate information they want, most importantly the way the consumer wants to get it. More options or ways a consumer can contact you  enables you to build your marketing list much faster, and consumers will continue to utilize your services, due to the fact they know they will receive current and relevant information pertaining to their original interests in your real estate business.

Text Message Marketing Vs Email Marketing.

With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem. These same principals apply with information. Consumers can access immediate information about your real estate listing(s) and Auto Schedule an appointment to meet with the listing Agent or owner based on the listers pre set schedule. The Auto Scheduler allows Agents/Brokers to use their time more efficiently, social networking, continuing education, create new marketing campaigns and meeting with potential buyer.

Typically the benefit of email vs text messaging is cost. There are email marketing providers for small businesses that charge $20 a month. This is for unlimited email blasts. The redemption rates are often low, only averaging 5%, and only offering one modality for consumer contact.

RealtyGo offers all 4 current modalities for contact and much more, for half that price and at a 90% better ROI return-on-investment.

Get more, do less – RealtyGo

via zuzurealestate | Just another WordPress.com site. RealtyGo blog

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QR Code’s are Powerful… but only if you use them within a well structured system – RealtyGo

QR Code’s are Powerful and allows your Business information to dynamically update, while using the same QR Code in Print or any type of advertising campaign, even after the promotion is over or the real estate listing status has changed; ie- Sold, TOM, AWC, Pending etc.. !

Each time you list a property for sale, often times the next step is advertising. Your Client expects  you to advertise their real estate for sale and do so in a reasonable time frame.

Mobile Real Estate done right!

With RealtyGo you can list your real estate property and use our advanced software technology to promote and sell real estate while saving you money and repetitive/duplicate work load. If you typically print full color flyers, or even black and white flyers for your listings, it can become expensive, especially if a majority of the people taking the flyers are nosy neighbors or lookie loos that are just curious. There is also the inconvenience of monitoring flyers each day or several times a week to ensure they are fully stocked. If you have multiple listings, this can become quite a chore, much like baby sitting your listings. With RealtyGo we offer the ability for end users like Potential buyers, New Customers, Lookie loos, and other Real Estate Professionals to access your listing while standing right in front of them; or when seeing the listing advertised in a print ad (like the image above) or even from a digital TAG, advertised on the internet (like Criagslist,Realtor.com, Trulia, Zillow, etc.. ), not to mention all your other real estate listings as well, using Mobile technology. Now end users can use their Mobile phone or iPad, etc.. , and Scan or Text to get all your real estate listings and current listing information; photos, your professional contact info, your professional website and more, via any mobile device.

Digital TAG

Lets say a Client wants to change their listing price, or has new professional photos they would like to add to a listing. If you have already run a print ad or sent out mailer/flyers in regards to the property, they may be irrelevant and out of date by the time a potential buyer or new customer contacts you about the listing. This could be detrimental in the sale of the listing and creates drop off or abandonment rate from consumers, even outrage in some cases if the change of information works against the prospective buyers agenda.

With Mobile Real Estate Listings and RealtyGo, you simply update your listing information within an easy to use log in area at RealtyGo.co and anytime a potential buyer, new customer or  business professional access your listing(s), they will receive the most current information every time. This will reduce your printing costs and the worry work of potential ads running in magazines or newspapers that may not be up to date or as relevant as they should be, based on a change in the real estate listing information, etc.. . You can continue to use the same Mobile listing TAG even after a listing has sold. Simply reassign the Mobile URL within your login area to one of your “Other” real estate listing, enabling your Mobile real estate listings to always be working and relevant in regards to your professional real estate business, saving you valuable time and keeping operating cost low, maximizing return on investment.

Mobile Listing TAG

RealtyGo enables you to run print ads and advertise your listings with a dynamic TAG called a Mobile Listing TAG, which can be placed everywhere, and will always bring back the most current and relevant information from all your real estate listings, by scanning the QR Code “Smart Code” or sending a Text Message for listing information. Once a potential buyer accesses any of your listings, any time you edit or make a change to the listing thereafter, an alert automatically goes out to the potential buyer, notifying them that a change has occurred to the real estate listing they requested information from, for instance a price reduction or offering the listing for lease vs for sale or vice versa.

Once the end user has the Mobile real estate listing(s) on their hand held mobile device, they can easily forward the listing(s) by text message or email, which gives your listing the ability to travel and be seen on all Unified Channels giving it the viral effect. A Husband can quickly access a listing, see photos, pricing, your contact information, then send it to his wife or an investor all in a few moments, displaying your listing efficiently and in a well organized professional fashion with all you contact info and professional business information. Potential buyers and other real estate professionals can even auto schedule an appointment to meet with your from within the listing, right from their mobile device, freeing up valuable time that you can use to network, focus on day to day activities and your real estate business.

Your Mobile Real Estate Listing on a Mobile Phone;

Mobile Real Estate Listings... from RealtyGo

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