Posts Tagged World Wide Web
Adobe Systems ( ADBE – news – people ) Chief Executive Shantanu Narayen is counting big numbers: 4.9 trillion Web display ads will be shown this year, he says. In the last quarter of 2010, 100 million smartphones were sold worldwide. This year there’ll be 17.7 billion downloads of mobile applications, creating a paid-apps market worth $15.1 billion.
Almost every ad and app out there, along with most of the business and consumer-oriented content on the Web, is going to be tracked and responsive to some entity’s remote control. That entity, he hopes, will be Adobe.
“Everything is changing!” says Narayen during an interview at his hotel suite in Salt Lake City during a break between meetings with some of the 700 companies here for the annual customer summit run by his subsidiary, Omniture (OMTR – news – people ). Adobe bought Omniture for $1.8 billion in 2009 because the Orem, Utah software firm makes the Web’s most successful tracking tools. Its annual conference gathers people who spend 30% of all Internet ad dollars.
Narayen got blasted for paying 24% over Omniture’s share price, but it looks like a good move. Omniture’s revenue is growing 20% a year while sales of Adobe’s better-known creativity programs like Photoshop and Illustrator were repeatedly hit in the recession. Adobe’s Flash software, the standard for rendering graphics and video online, is taking a p.r. beating by Apple ( AAPL – news – people ), which refuses to use it in its phones and tablets. Yet Adobe’s stock has kept pace with Apple so far this year. Earlier this year Narayen picked up another audience-tracking tech firm, called Demdex, to further entrench his position among companies that manage, analyze and act upon what people do on the Web, particularly around selling stuff.
Narayen is building into Adobe’s content-creation tools the planning, tagging and tracking software, plus newer technology that plumbs Twitter and Facebook for information about how people, ads and products are seen. With the right analytics built in, an ad can get automatically tweaked to improve response, or maybe a new app is created because someone raved on Twitter. “It’s a huge opportunity for us, if we can step up to it.”
Adobe does not break it out, but about $1 billion of its $3.8 billion in revenue last year came from big corporate sales, the kind that would combine creative tools with some analytics. The rest of its revenue is from sales of individual software. In the near term Narayen thinks this new market is worth more than $10 billion. He envisions, further out, selling services around these insights. “We can be the mission-critical company for digital experiences and not just a products company,” he says.
Virgin America, which gets 70% of its revenue from its website, uses Adobe software to track where its passengers click to offsite so it can craft the right mix of search and display ads. Hearst uses Omniture to test how its readers click on Web stories. It tested “royal” stories and “celebrity weddings” stories, and found people were obsessing on so-called storybook weddings more than on storybook royalty. The editors ordered up more celebrity wedding stories.
Narayen could get bought or beaten along the way. IBM ( IBM– news – people ) just announced it will deploy 1,000 consultants and 1,200 salesmen into its “smarter commerce” initiative, dedicated to helping advertisers figure out the real costs and effectiveness of their online marketing. Hewlett-Packard ( HPQ – news – people )’s new CEO, Leo Apotheker, used his first public appearance to talk about the growing importance of data-analysis software to HP.
Google ( GOOG – news – people ) gives away a somewhat more primitive service than Omniture’s called Google Analytics, but Google retains its own file of the data people plug into it. If Google Analytics is taking business from Omniture, there is no evidence of it from the outside. The market is still growing fast.
So you already have one of these…WWW.?#&%?.COM.. , so why not have one of these too (QR Code)
Just like with any new technology, early adoption of something new requires change and more work, etc. , ‘why would i use a QR Code for Multi level Marketing and promoting my real estate listings?’ The answer is why wouldn’t you!
RealtyGo understands the importance of simplicity when it comes to technology and easy to use applications. We have designed our service so everyone listing real estate can take advantage of new technology like QR Codes and Auto Text message scheduling; but most importantly to offer end users different modalities they feel comfortable using to get what they want when they want it.
You already have one of these http://WWW.?%&#@?.com You may as well have one of these too! Yes were referring to a QR Code. Its really that simple everyone. Why wouldn’t you use QR Codes? Its like every other new piece of technology that you say, “i’ll never use that, what a waste” then 2 months later you have 1,000 songs on your 2GM ipod nano and your 10 year collection of CD’s have been shelved, etc.. . Remember a good sales man uses tools that other people gravitate toward to be successful. Just because you may not believe QR Codes are a necessity right now doesn’t mean a first time buyer (which in 2010 was half of all the sales in the U.S. ; median age of 33) may prefer to use a QR Code to see all your listing info, use the complimentary mortgage calculator provided, get updated relevant information, photos, price, square footage and all your savvy online presence right from the get go, without trying to track the listing agent down by phone or email.
RealtyGo enables the end user to contact you when and how they feel comfortable doing so. If you just put your phone number on a sign, thinking ‘oh i’ll just wait by my phone every second of every day, being the best Agent there ever was’, etc.. then you are not only wasting your own valuable time, but doing a disservice to your career by making your self available by phone all the time, even neglecting continuing education classes or seminars due to the worry factor of not being able to answer each and every call on the first ring. Don’t act like you don’t know exactly what I’m talking about agents. It is humanly impossible to always be 100% available at all times for you real estate listings.
We couldn’t of said it better our selves Jason, “so people are gunna do it, cause it’s pretty easy to do” easy one minute video on how to use QR Codes from a third party company we chose randomly from YouTube. Thanks for posting the video Jason! RealtyGo
I always think of the safe auto commercials that have been running lately, technology when you want it, people when you don’t! – such a great, great example of letting the end user decide, but make sure you offer all channels of communication available and make it count, you may only get one change to earn someone’s business or make a sale over a competitor in today limited resource market. RealtyGo boosts your web presence, makes all your real estate affairs look dynamite within any mobile device, Smartphones, iPads, Tablets, etc.. , and you can promote Green real estate communication in regards to your professional and responsible conscious business.
Get more, do less – RealtyGo – Your Real Estate Listings Best Friend! $9.99 a month!