Where do a majority of buyers and real estate leads come from? Online Search, Real Estate Agent, Real Estate yard signage,etc…

Where do a majority of Real Estate buyers and leads come from?

According to NAR – National Association of Realtors, in 2007 International home buying activity;  How are consumers accessing your real estate listings today. According to the chart and marketing online, the internet is the most widely used tool in accessing real estate listings today. RealtyGo includes all your listing in a well structured and organized manner, specifically categorized and properly tagged for indexing by major search engines such as google, yahoo, youtube and bing.

Though the internet is the most popular source today for real estate search, buyers also cited information from real-estate agents (85%), yard signs (62%), open houses (48%) and print or newspaper ads (47%). Fewer buyers relied on home books or magazines, home builders, television, billboards and relocation companies.

Yard sign statistics is what we are most interested in for the purpose of this article. Even though the internet is the most popular tool when starting your home search; what happens when you find that perfect home, your desired  area or even the most charming neighborhood with all the right amenities that makes you want to jump in the car and start your search right away.

Most buyers start exploring right away, they may not even have an agent. So what’s the chances that when buyers look in an unfamiliar neighborhood for a new home or real estate investment, they also want to know about other homes, listings, and professionals specializing in real estate in the area. We would say its a very good chance. The more information a buyer can get in a shorter amount of time, helps confirm their emotions and good emotions lead to buying. So be proactive and provide buyers what they need to feel satisfied in their real estate search.

Flyer box Mobile TAG Sticker.

To help buyers along you should add a Mobile TAG to your real estate listing(s), enabling buyers immediate listing information, including photos, video tour, pricing, details and other important information they may want in order to make a valid decision. Mobile TAG’s encourage buyer interaction, which increase lead generation and additional sales. The image above shows a mobile TAG on a flyer box. This is also a great way to cut back on excessive paper and ink waste, giving end users the option of getting all your real estate listing information through a digital channel, such as their Smartphone, iPad, Tablet or any other enabled PDA device.

The internet has changed every aspect of how consumers make decisions nowadays, and that includes how people acquire and/or put their properties up for sale. So how will you use technology to practice successful real estate marketing in 2011?

RealtyGo – Your Real Estate listings Best Friend!

How to get leads in todays real estate market…, The industry has come a long way! | RealtyGo_blog

“The Future Of Real Estate Lead Generation – Building Lead Generation Machines”

….Darin Persinger

UI

We wanted to post this article we received from Darin. This is a great article and really reminds you how far technology has come. Darin talks about building a machine of sort for lead generation. For us at RealtyGo we believe the internet is the “Machine” and interacting with it efficiently can increase your day-to-day activity and make you more efficient in your business practices. RealtyGo offers Unified Communication which is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types. RealtyGo offers easy to use UI (user interface) as well as Best SEO (Search Engine Optimization) practices to promote your mobile and web based real estate listings like no other company can.

Enjoy the article and tank you Darin for the email and  your personal experience.

I got my real estate license in 1997.

Things were different then. Much different.

My real estate lead generation consisted of phone calls to expireds and fsbos.

I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures.

Real estate lead generation was all about “spray and pray.”

The Future Of Real Estate Lead Generation

The future is now and the future of real estate lead generation, I believe is about building machines.

Lead Generation machines.

The great thing about inbound marketing is that it is a machine.

You build the machine, aka a blog post or social media strategy, implement it and it can run on its own. When you wake up in the morning, you have leads from people that registered on your IDX or people that opted-in to your On Demand First Time Home Buyers Webinar.

Sure, back in 1997 I might have had a voice mail waiting for me in the morning on the office voice mail system, because of an ad I ran in the paper. But every week I would have to run another ad. Every week another trip to the newspaper. Every week another few hundred dollars spent.

Building A Lead Generation Machine

What I did in 1997 was truly grinding it out. I wasn’t really building a business. Sure I could create systems and processes, but if I stopped showing up, the leads stopped showing up. I was in the business of real estate lead generation. You shouldn’t be.

You should be in the business of building lead generation machines, and then let those machines go and do the real estate lead generation.

Back in 1997 if someone sold 100 homes a year, they were a balla! Now  you hear about many real estate agents selling 200, 300, 500 homes a year. Sure some of it is because of big REO contracts, but its because they have built lead generation machines.

Technology, the internet and social media have giving you an opportunity to building lead generation machines.

The question is: Are you taking advantage of this opportunity? RealtyGo – Your Real Estate Listings Best Friend!

Also, keep in mind my belief is you can automate tasks, you can’t automate relationships.
My suggestions is go to work on the building of lead generation machines and focus on the relationships those machines create.

Stay Productive,

Darin Persinger

RealtyGo – Mobile that Accelerates your Business!

Unified Communication