Trulia and Zillow offer House-Hunting Applications for Mobile | RealtyGo_blog

Trulia and Zillow, two of the biggest competitors in the online real estate space, are continuing to push into mobile with the addition of more smartphone applications.

Trulia.com said it is now supporting iPad and Android in addition to iPhone. Zillow has released a BlackBerry application, adding to a portfolio that supports iPad, Windows Phone, Android and iPhone.

Both are trying to offer access to information to home buyers wherever they want it, and not necessarily when they are in front of computers.

Being accessible to users whenever they want the information will be critical as both companies may jockey for an initial public offering in the not too distant future.

San Francisco-based Trulia recently said it was prepping for an IPO as it continued to build out its management team, and Zillow was reportedly in talks with investment bankers to discuss the prospects of going public.

Trulia said the addition of iPad and Android applications builds off a base of more than two million mobile users, who visited Trulia.com from their phones last month. That represents a more than 300 percent increase compared to the year earlier, it said.

Both the iPad and Android apps will be slightly different from what was being offered on the iPhone. The iPad app will use the larger screen real estate to display a color-coded heat map that examines the differences in average listing price and sold price within a city or county. The Android app will allow users to add open houses to their calendars and scan QR codes.

Zillow said with the addition of its BlackBerry app, it will now cover more than 90 percent of smartphone users. The Seattle-based company said its services are used on mobile devices more than 6.5 million times each month with 23 million visits to home detail pages.

In addition to being able to search the BlackBerry app for homes based on a user’s location, they will also be able to filter searches by price, number of bedrooms and bathrooms, and other information. Homes will be viewable in satellite or street view, and will feature color photos.

Get your Mobile TAG from RealtyGo on all your real estate advertising and signage, enable consumers to get photos and all your listing and contact information while in front of your listing(s). End users can auto schedule an appointment right from the listings, saving you time and offering an immediate action for lead generation by the potential buyer.

RealtyGo – Your Real Estate Listings Best Friend!

Special thanks to Tricia Duryee for reporting.

QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart!

QR Codes on Public Transit routes, Schedules updated internally, with a qr code delivering current and up to date information, scheduling, even detours or problems with a route or pickup. Very smart and a sense of security for the end user. If an end user saves the contact info to their phone they can check the information even when the qr code is not present.

Here is an interesting image of a sign in New York City!

The emergence of QR codes on city building permits Wednesday — and, before that, garbage trucks — raises a question: Where else might New York place these odd digital ciphers?

Fortunately, the city’s new chief digital officer, Rachel Sterne,  posed just that question on Twitter. The responses, some of which are collected below, are enlightening.

QR codes are square barcodes that resemble a scrambled cable channel and are meant to be scanned by your cellphone. In 2011, you’re likely to see more QR codes on billboards, print publications, museum placards — anywhere with limited space and lots of information to convey. On city building permits, scanning the QR code will direct you to a website with more information about the construction project, if you’re into that.

But the New Yorkers who responded to Sterne are more excited about the prospect of applying QR codes to the city’s public-transit system. One  common suggestion: place them at bus stops, where schedules aren’t always displayed and are often out of date. (See one vision of what that might look like in the photo illustration above.) The most obvious place however is your mean of communication, like a business card or social networking area.

Another frequent request: QR codes in parks and near public art projects, Large advertisement areas and almost anywhere an ad company can think to grab the consumers attention.

 

New York City

Your music, Scan a code receive a promotional offer for some type of download or playlist… interesting!

QR Codes on the sides of 2,200 New York City Department of Sanitation trucks. Scanning the codes will take users to a video from NYC Media’s show The Green Apple: Recycling. In 6 – 8 weeks the QR code will link to a Howcast recycling video an example of which can be seen here.

The main reason for our post, is to show you how technology behind the QR Codes is equally important as the method of extracting the message, QR code or Text messaging being those methods.  RealtyGo has created a very unique type of QR code Application, attaching a MobileURL or Unique “Name” to a QR Code for more relevant SEO and better organization of your important information for end users. Not to mention the fact that a Unique Name “mobileURL” is much easier to remember then the web address of some random QR Code you may have noticed, and forgot to save to address book after scanning, etc.. . Often consumers will remember a name as it relates to something important they saw or interacted with, hence the MobileURL. See a MobileURL in the image below, as the header of a QR Code. Thanks for reading, follow us on Twitter for some extra goodies and free stuff.

 

QR Codes arn’t going away anytime soon.., LG CES, MDTV_RealtyGo_blog

QR Codes are here to stay! Take advantage of RealtyGo and start promoting your Professional business and real estate listings using modern technology.

LG Electronics demonstrates first ‘Glasses-Free’ 3D ATSC Mobile DTV

Company Also Shows Prototype Mobile DTV Smartphone

That Eliminates Coupon Clipping – Look for Qpon by RealtyGo

3D_MDTV_RealtyGo

LAS VEGAS, Jan. 5, 2011 – The first mobile digital TV that displays three-dimensional (3D) images broadcast via the ATSC Mobile Digital Television Standard is being demonstrated by LG Electronics at the 2010 International CES® here this week. The prototype 7-inch receiver is designed with auto-stereoscopic capability that eliminates the need for special viewing glasses to see stunning 3D TV images.

In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons.

The demonstrations are made possible through a cooperative effort with Harris Corporation, which has developed the necessary MDTV transmission equipment, and local DTV broadcasters KLAS-TV, 8 News NOW in Las Vegas, and Vegas PBS Channel 10.  Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for both innovative applications for ATSC MDTV.

“The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc. “As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and non-real-time applications.”

QR Code Advertising and Social Networking via MDTV Channel

Glasses-Free 3D Mobile DTV
In the Las Vegas demonstration, PBS Channel 10 (RF channel 11) is the first U.S. broadcast station to transmit 3D images via the ATSC Mobile DTV Standard. Receiving the signal is LG’s prototype receiver built around the LG2161 demodulator chip and LG-exclusive 3D formatting circuitry that combines the side-by-side left and right images for seamless viewing without the need for 3D eyewear commonly used for 3D TVs.

The seven-inch barrier-type LCD display shows lifelike 3D images that appear to jump right off the screen.  With its built-in antenna, the device also receives conventional 2D 416×240 resolution MDTV broadcasts and scales images up to 800×480 resolution. It also functions as an attractive digital photo frame when not being used as a Mobile DTV receiver.
“Broadcasting 3D mobile DTV shows television stations how flexible the ATSC Mobile DTV standard is and, perhaps more importantly, shows retailers and consumers a cool new application for mobile DTV,” said Jay Adrick, vice president of broadcast technology, Harris Corporation, which co-developed the ATSC MDTV standard with LG Electronics and Zenith.

Electronic Coupons from your Smartphone
Non-real time services such as electronic couponing and video-on-demand are made possible by the versatile ATSC Mobile Digital TV standard now being deployed by broadcasters throughout the U.S.  KLAS-TV 8 (RF channel 7) is transmitting digital coupons for electronics stores and restaurants during CES.

“Software advances are helping to drive exciting new applications like non-real-time mobile DTV broadcasts,” said Peter Mataga, chief technology officer at Roundbox. “LG’s latest smartphone mobile DTV prototype is the first to show how electronic coupons can be delivered by local broadcasters. It’s especially significant that Roundbox and LG have achieved interoperability in a way that conforms to the new ATSC Non-Real-Time Content Delivery Candidate Standard.”

The smartphone prototype is LG’s first full-touch CDMA device with built-in Mobile DTV circuitry.  Running the Android 2.2 (Froyo) operating system and LG’s second-generation MDTV chip, the fully-featured Smartphone includes a 3.2” HVGA screen, 3 megapixel camera, GPS and Wi-Fi capability, and other features such as an accelerometer, digital compass, and ability to play back a variety of audio and video codecs.

Chips Available for Portable Device Manufacturers
Co-developer of the technology at the heart of the ATSC Mobile DTV Standard, LG Electronics is producing the critical component for Mobile DTV reception – the LG2161R single chip design that includes both the tuner and demodulator in a tiny seven-by-seven millimeter square package.  This key component of mobile DTV receivers already can be found in a variety of new products being introduced by various manufacturers this year for mobile DTV, from laptop USB accessory receivers to prototype netbooks with integrated mobile DTV tuners.

Standardized by the Advanced Television Systems Committee and formally adopted as the ATSC Mobile DTV Standard, the new technology allows broadcasters to use a portion of the existing 19.4 Megabit-per-second DTV channel capacity to transmit data with extremely robust characteristics suitable for mobile, pedestrian and handheld applications.  The mobile DTV signal is also compatible with 8-VSB DTV, which was also developed by Zenith, LG’s U.S. research and development lab.

RealtyGo – Mobile that Accelerates your Business!

via LG CES.

Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes

Originally designed for tracking automotive parts for vehicle manufacturing, QR codes may very well be the next wave in B2B marketing. Funny how technology can sometimes transcend its original purpose…

Although, we, here in the US, may be a bit slower to adopt QR codes,than the rest of the world, it seems QR codes are poised to make it to the mainstream in the near future. Then, it’s only a matter a time before they become a staple in every B2B marketers arsenal.  Here’s a few points to back that up:

According to the International Telecommunications Union, there are 2.5 times more mobile phone users than people connected to the Internet.

Smartphone manufacturers are pre-installing QR code readers on their phones. This already includes Android, Nokia and some Blackberry phones.

QR codes are already making creative appearances in music videos – see Kylie Minogue’s “All the Lover’s” video, NHL marketing – see the Detroit Red Wings’ interactive game program, and most notably the giant QR codes in Times Square earlier this year promoting Internet Week 2010.

So, how do we capture the power of the QR code for B2B? Here are a few thoughts on how QR codes can bridge the gap between your offline and online marketing:

Instant Access Direct Mail- Include a QR code on your direct mail piece and the recipient can instantly scan it. No more waiting to get online or to make a phone call, providing a more immediate way for a recipient to engage with your marketing message.

Direct Mail Personalization- QR codes can be personalized for each individual recipient, providing them with a unique experience, more relevant information, and, incidentally, providing you, the marketer, with increased trackability of results.

Tradeshow Signage- Add QR codes to your tradeshow signage that when scanned provide a customized offer, your company information, access to your Facebook page, a custom landing page etc. Whatever makes sense for your business or campaign effort.

I think you get the idea… QR codes are a way for us to “hyperlink” our offline and online marketing efforts in the B2B universe.

What do you think? Will you be utlizing QR codes in your marketing efforts in the next 6 to 12 months? We would love to hear form you.

Special Thanks to Ruth for the article.

via Cisco Blog » Blog Archive » Offline Marketing Becomes Online Marketing with QR Codes | RealtyGo_blog

QR Code’s are Powerful… but only if you use them within a well structured system – RealtyGo

QR Code’s are Powerful and allows your Business information to dynamically update, while using the same QR Code in Print or any type of advertising campaign, even after the promotion is over or the real estate listing status has changed; ie- Sold, TOM, AWC, Pending etc.. !

Each time you list a property for sale, often times the next step is advertising. Your Client expects  you to advertise their real estate for sale and do so in a reasonable time frame.

Mobile Real Estate done right!

With RealtyGo you can list your real estate property and use our advanced software technology to promote and sell real estate while saving you money and repetitive/duplicate work load. If you typically print full color flyers, or even black and white flyers for your listings, it can become expensive, especially if a majority of the people taking the flyers are nosy neighbors or lookie loos that are just curious. There is also the inconvenience of monitoring flyers each day or several times a week to ensure they are fully stocked. If you have multiple listings, this can become quite a chore, much like baby sitting your listings. With RealtyGo we offer the ability for end users like Potential buyers, New Customers, Lookie loos, and other Real Estate Professionals to access your listing while standing right in front of them; or when seeing the listing advertised in a print ad (like the image above) or even from a digital TAG, advertised on the internet (like Criagslist,Realtor.com, Trulia, Zillow, etc.. ), not to mention all your other real estate listings as well, using Mobile technology. Now end users can use their Mobile phone or iPad, etc.. , and Scan or Text to get all your real estate listings and current listing information; photos, your professional contact info, your professional website and more, via any mobile device.

Digital TAG

Lets say a Client wants to change their listing price, or has new professional photos they would like to add to a listing. If you have already run a print ad or sent out mailer/flyers in regards to the property, they may be irrelevant and out of date by the time a potential buyer or new customer contacts you about the listing. This could be detrimental in the sale of the listing and creates drop off or abandonment rate from consumers, even outrage in some cases if the change of information works against the prospective buyers agenda.

With Mobile Real Estate Listings and RealtyGo, you simply update your listing information within an easy to use log in area at RealtyGo.co and anytime a potential buyer, new customer or  business professional access your listing(s), they will receive the most current information every time. This will reduce your printing costs and the worry work of potential ads running in magazines or newspapers that may not be up to date or as relevant as they should be, based on a change in the real estate listing information, etc.. . You can continue to use the same Mobile listing TAG even after a listing has sold. Simply reassign the Mobile URL within your login area to one of your “Other” real estate listing, enabling your Mobile real estate listings to always be working and relevant in regards to your professional real estate business, saving you valuable time and keeping operating cost low, maximizing return on investment.

Mobile Listing TAG

RealtyGo enables you to run print ads and advertise your listings with a dynamic TAG called a Mobile Listing TAG, which can be placed everywhere, and will always bring back the most current and relevant information from all your real estate listings, by scanning the QR Code “Smart Code” or sending a Text Message for listing information. Once a potential buyer accesses any of your listings, any time you edit or make a change to the listing thereafter, an alert automatically goes out to the potential buyer, notifying them that a change has occurred to the real estate listing they requested information from, for instance a price reduction or offering the listing for lease vs for sale or vice versa.

Once the end user has the Mobile real estate listing(s) on their hand held mobile device, they can easily forward the listing(s) by text message or email, which gives your listing the ability to travel and be seen on all Unified Channels giving it the viral effect. A Husband can quickly access a listing, see photos, pricing, your contact information, then send it to his wife or an investor all in a few moments, displaying your listing efficiently and in a well organized professional fashion with all you contact info and professional business information. Potential buyers and other real estate professionals can even auto schedule an appointment to meet with your from within the listing, right from their mobile device, freeing up valuable time that you can use to network, focus on day to day activities and your real estate business.

Your Mobile Real Estate Listing on a Mobile Phone;

Mobile Real Estate Listings... from RealtyGo

RealtyGo.co official launch date – January 18 2011; Get your unique Mobile URL before someone else does….

Thank you for all your patience and for pre-registration.

Our official launch date and our World Wide Website debut will be tomorrow January 18 2011.

RealtyGo

RealtyGo.co / Mobile Real Estate and more...

comScore: One third of U.S. subscribers using mobile apps – RealtyGo.co

Download APP's, a day to day ritual!

Slightly more than a third of all U.S. subscribers used a downloaded mobile application in November 2010–up 1.1 percentage points over the previous three-month period–according to digital research firm comScore. In addition, 67.1 percent of subscribers used text messaging services in November, up 0.5 percentage points, and 23.5 percent accessed social networks or blogs, a 1.0 percentage point increase. comScore adds that mobile gaming attracted 22.6 percent of the U.S. wireless audience, and 15.0 percent tuned in to mobile music services.

According to comScore, about 61.5 million U.S. subscribers own smartphones as of November, up 10 percent over the preceding three-month period and a figure certain to increase even more significantly following the recent holiday season. Research In Motion’s (NASDAQ:RIMM) BlackBerry operating system continues to lead the U.S. market at 33.5 percent of subscribers, but its dominance is shrinking rapidly, decreasing 4.1 percentage points over the previous three months. Google’s (NASDAQ:GOOG) Android is now in second overall at 26.0 percent market share (a 6.4 percentage points leap), edging past Apple’s (NASDAQ:AAPL) iOS at 25.0 percent (up 0.8 percentage points). Microsoft’s (NASDAQ:MSFT) Windows Phone fell further off the pace in November, sliding 1.8 percentage points to capture 9.0 percent of the U.S. smartphone market.

via comScore: One third of U.S. subscribers using mobile apps – RealtyGo.co

We received an email from Zillow “Did Santa bring you Mobile Goodies?…

We went to the Zillow App and we did down load, however some of the reviews concerned us…

 

Ryan Wrote 12/30/2010

I just found my house on here! But I bought it two years ago! This app isn’t reliable. I like the concept but what’s the point if it’s outdated?

Jason 12/30/2010

Lost my favorites overnight and will not sign me in.

Angela 12/29/2010

It’s a great app but its not as accurate as realtor.com. For example it shows houses for sale that are not listed on realtor.com

 

These were the 3 top reviews, in our experience with google, they welcome constructive criticism, which is a good feature of their corporate presence.

We hope that our customers and affiliates will give us great feedback and reviews to help make our services better and more user friendly.

Thanks to everyone in advance that take the time out of their busy schedule to help companies be better!

With RealtyGo.co you can post your RealtyGo mobile real estate listing “TAG’s” within other listings, like Zillow, Realtor.com, Craigslist, etc.. . So feel free to register your Unique Mobile Listing Code(s) today and brand your Mobile business TAG.

 

Mobile Listing TAG posted here within our Real Estate Flyers...

 

QR Codes on the side of a Pepsi can?? Wow, now thats BIG…

QR Code and Pepsi Cans

Here is a great image we wanted to share with our readers, a QR Code on the side of a Pepsi can.

Looks good, feels good, however we could not get it to scan..? If anyone knows the details on why the code is so difficult to scan, please leave a review.

Our QR Codes at RealtyGo.co work very well and we are proud of the long hours of research, in order to deliver the most dynamic QR Codes in the Nation.

RealtyGO.co QR Codes work with all  PDA devices, iPhones, Androids, iPads, tablets, BlackBerry, Windows, and all PDA devices. Our system is designed to deliver Mobile Real Estate Listings which are Mobile Friendly, not just a website URL, like most QR Codes. Try the Demo below by scanning the RealtyGO.co QR code to see an example!

RealtyGo.co

Rider Real Estate Sign for Mobile Listing TAG

RelatyGo.co QR Code / Scan for Demo

RealtyGo.co advanced Mobile Software runs on any OS Mobile Hardware, iPhone, Android,Blackberry,Microsoft or any PDA device!

RealtyGo / Apple / Android

RealtyGO has designed its software to run with any mobile phone manufacturer’s  OS “operating system” ; which guarantees  your Mobile Real Estate listings and professional information will be consistent no matter what type of device is being used to request the information/listing.

Try our demo today, you can scan or text to get the demo with any mobile device.

RealtyGO.co

Mobile Listing TAG