SEO and QR Codes go hand and hand forever!!

SEO is all about getting the right people to your content and converting them. If you’re doing SEO well – then, yes, you are driving the right traffic. But unless you are synergizing your SEO with your company’s other efforts – you’re not getting the full benefit. QR Codes enable yout to deliver end users to an immediate promotion in which they are already participating in by scanning your QR TAG. Once you have the users attention and have satisfied their initial inquiry, you can then upsell, cross sell or even delier them to similar content.

The new generation of smart phones and the 2D barcode – quick response code (QR code) technology is bridging the gap between offline and online marketing. QR codes have emerged as a hot topic in mobile marketing as more and more marketers begin to embrace them in offline marketing and advertising initiatives. Let’s examine some of the advantages of QR codes, look at some great examples of their use in traditional media, as well as how to use them in your business.

Advantage of QR Codes

There are numerous advantages of QR codes. They can drive website traffic from traditional media such as print and direct marketing efforts. For example, instead of using traditional URLs in offline marketing efforts such as magazine ads, which require your audience to manually type in their phone or computer, scanning a QR code will automatically allow a person to access content as if he had clicked on the link. Or perhaps, you are sending out direct mail pieces about specific products or offerings. Including the QR code on the mailer allows the person to quickly and easily access additional information about your product, potentially leading to an immediate conversion or sale. In addition to the convenience, QR code tracking is available through services such as Bit.ly; these services allow you to monitor usage and the success of your campaigns.

QR Code Usage in Marketing Campaigns

I see them all over the place now, as today’s biggest brands, from Ralph Lauren and Louis Vuitton to the National Football League, RealtyGo, SocialscanQRTAG, Ford Motor Co., and Best Buy embrace 2D barcodes in direct marketing print campaigns. These codes are being used in magazine ads, editorial articles, television commercials, billboards, posters, and many other places. For additional information on the types of data that can be stored within QR codes, Angie Shottmuller compiled a list of the “Top 14 Things Marketers Need to Know about QR Codes.”

Geico using QR Codes

Geico, in particular, does an outstanding job of integrating traditional offline marketing channels with online media. It has created direct mailers that incorporate QR codes on the front of envelopes. Additionally, there are clear instructions on what the code is, how the recipient should use it, and what they will gain in return for doing so.

Ralph Lauren is another company leveraging QR codes via magazine print ads. In one example, QR codes link over to its online shopping site, allowing people to move immediately from print ad to conversion funnel. (Image, left, courtesy of Campaign Planning.)

Using QR Codes in Your Business

These are only a few examples that you can apply to your business today to drive customer acquisitions, generate more leads and improve conversion rates. The possibilities of how you bridge the gap from offline marketing to online conversions are limited only by your creativity.

Imagine the ability to add an easy call-to-action with a QR code that takes advantage of YouTube. Once scanned, you are automatically taken to a one-minute welcome video that has an annotation in it to other videos that leads the person into the sales funnel on your website. Or perhaps you embed a link to a Google map so potential customers can locate your closest office or nearest store based on their location or are presented with a special offer they can use by presenting their phone when checking out.

In summary, QR codes are quickly being adopted and gaining in popularity by many major companies and industries as an effective method for immediately capturing conversions from offline initiatives. To promote direct mail and create awareness of the benefits of QR codes, the United States Postal Service is offering a special postage discount during the months of July and August 2011, according to a TheDirectMail.com news report.

Direct mail marketers and mail houses can save three percent on first-class and standard presort mail postage simply by including a QR code that must be easily visible on the outside of the mail piece. Interesting right?

The question now is how can you leverage QR codes while standing out from the crowd? How can you use SEO, MobileURL’s and its principals to drive the right traffic and get in front of the right people and convert them in multiple new ways? Or, if you are already using them, what tactics did you use and what were the results?

Think Green! Can better packaging save the Planet? RealtyGo_blog

RealtyGo enables real estate professionals, ‘Lookie loos‘ and anyone searching for real estate , an alternative to traditional paper flyer real estate information. Reduce your Real Estate business Carbon Foot Print. Use RealtyGo’s Mobile TAG and promote digital real estate listings via the mobile web. No more excessive printing- flyers, brochures,listing sheets, etc.. Easily offer end users an alternative via a digital channel using Smartphones, iPads, Tablets and other enabled PDA devices. Now when a potential home buyer is in front of your real estate listing they can use their mobile device to quickly get all your real estate listing information, photos, video, auto schedule an appointment and more. No need for excessive and usually expensive full color flyers for every ‘lookie loo’ in the neighborhood. Help promote Green real estate communication with RealtyGo and your Mobile real estate TAG using QR Codes, Text Messaging, Call for more info and GPS application.

Manufacturers are starting to take notice and provide better packaging with less left over waste.

Remember unboxing your last big gadget purchase? How many unnecessary layers of plastic, paper and cardboard did you have to wade through before getting to the actual hardware?

More to the point: Would you rather have more efficient packaging, less trash and a healthier environment?

The origami-like swaddling of hardware could be a much greener undertaking, and the companies focusing on better packaging solutions say their efforts could be a big part of making the gadget industry more sustainable. Supply chain firm ModusLink is one such company, and it’s done a bit of research on how much CO2 its environmentally friendly packaging is saving the planet.

ModusLink SVP Lorcan Sheehan wrote on the company’s blog that its sustainable packaging changes have so far “eliminate[d] a combined 4,085 metric tons of GHG through package changes — the equivalent of 672 passenger vehicles not driven, 8,254 barrels of oil not used and 404,421 gallons of gasoline not used.”

He says the new packaging is not surprisingly also good for the company’s bottom line; ModusLink saved its customers $6.2 million annually.

Take a look at the infographic below. Do you think more companies should be focusing on streamlined, greener packaging?

Special thanks to Jolie O’Dell for writing such a great article.

See the original at Mashable/Jolie O’Dell

A QR Code with out a MobileURL is like an email with no subject! Would you open it?

A QR Code with out a MobileURL is like an email with no subject! Would you open it?.

Dont forget to give your QR Code a Name, for Best SEO!

RealtyGo offers helpful tips / twitter 101, what are #Tags, RT, OH, HT, etc.. .

Twitter FAQ; RT, HT, OH, ETC…

Twitter RT means ReTweet

RT is an abbreviation for ReTweet, which is like Repeat. It’s like forwarding, but for Twitters instead of emails. If you see something really cool from one of the people you follow, you may want to ReTweet it so that the people following YOU (and not the original person) can see it.

“RT is slang, not a system function. Twitter doesn’t do anything special if you put in the RT.”

Why don’t people follow me back?

Just because you follow someone doesn’t mean they’ll turn around and follow you back. Some people are paranoid because they think you’re a twitter spammer, or maybe you don’t have your Twitter profile set up completely. Here’s a few pages where I explain why I follow people back – or don’t follow them back.

Top 10 Reasons I’m not following you on Twitter; by Brent Ozar @BrentO

Top 10 Reasons I *AM* Following You On Twitter; @BrentO

Adding more info to your twitter profile!

When someone views your Twitter page, they make a snap decision whether or not to follow you.  People want to know in a matter of seconds if you’ve got something interesting to say or valuable information they can use to make their own twit feed more interesting and relevant.

Unfortunately, sometimes your most recent Tweets have less relevant articles that may not be related to what you usually Tweet about.  Maybe you’ve been on vacation or selebrating a recent life changing event, or you’re talking about the plane crash on the Hudson.  People would have to scroll through a page or more of your history to figure out what you do and what you Tweet.

Our Twitter profiles don’t help much, either – they give us only a handful of characters to describe ourselves, and sometimes that’s not enough.

My Twitter Sidebar
The fix is to make your own Twitter background image that tells visitors more about who you are and what you do. Included a few lines about what you Tweet, easy ways to contact you and your QR Code.

You can choose whether or not to tile your picture, and what color your page background is. A QR Code is awesome, becuase it instantly makes your twitter background interactive with end users. Now people that want to know more about you can scan your QR Code and get relevant real estate information, your listings, contact info and social networking links, etc.. .

Before QR Codes A drawback to just having an image of your self or company logo is that it was just an image, not interactive(like a QR Code), so if people click on it or tried taking a picture of it nothing happens. Since Companies like RealtyGo, now you can have a fully interactive image that initiates a call to action from the viewer, giving them all the information they could possibly need to know to interact with you in the future. And remember your in control of the information behind the QR Code, you can Add, Edit, Update, Delete and promote new ideas and real estae listings all the time by simply editing your account within RealtyGo.

Twitter OH is an Abbreviation for OverHeard

If you hear something funny or insightful with your ears (as opposed to reading it on Twitter) and you want to repeat it, you can prefix it with OH. Generally, this is used anonymously, not for quoting people, so you tend to read things that might be personally embarrassing to whoever actually said it.

“This is slang, not a system function. Twitter doesn’t do anything special if you put in the OH.”

Using Twitter Through Your Company Firewall

If your company doesn’t allow access to Twitter through their web filtering systems, check out NutshellMail. It’s a free service that sends you a periodic “highlight reel” of your Twitter, Facebook or MySpace activity via an email. You can reply to the email and update your status or reply to tweets.

Even if your company DOES allow Twitter, it’s not a bad idea to try out NutshellMail just so when they run web reports it doesn’t look like you’ve been sitting around tweeting all day. Plus it helps you confine your Twitter use to short bursts, because you can pick exactly when you want the emails to come in. I get mine at noon (just before I break for lunch) and at 3:30pm, just after the busiest part of the day, on Twitter.

How to delete messages from Twitter

You can only delete your own tweets – things that you’ve posted, not things that someone else has posted. When you’re on Twitter.com, and you’re looking at one of your own tweets, you’ll see a trash can icon when you hover your mouse over the tweet, and/or select delete.

Twitter isn’t like email where you have to worry about cleaning out your in-box. The list of Tweets you get will always keep coming, and they’re always archived on your Twitter home page. It’s like trying to drink from a firehose: you have to stop trying to drink it all in, and stop trying to “keep up”. You won’t be able to do it.

Instead of deleting your old tweets or your read tweets, you’ll want to learn to use the tabs in Twitter’s web page, OR use a Twitter program that runs on your desktop to help you filter it all. If you’re using the web page Twitter.com to read your tweets, then check out the @Replies tab. That gives you a recap of anyone who’s started a tweet with your name, even if you’re not following them. Which reminds me….

How to Send a Message To Someone Who Isn’t Following You

Want to tell someone a secret, but they’re not following you? Well, uh, you can’t, because you can only direct message people if they’re following you.

Instead, send them a reply – this works even if they haven’t sent you anything first. Just start a message with @”their-name”, like @RealtyGo, and ask them to follow you so that you can send them a direct message.

Another method is to send them a reply and say, “Please direct message me your email address so I can send you something private.” Since you’re following THEM, they can direct message you with their email address without the entire internet seeing it.

Twitter Manners for Following and Followers

When someone follows you, you don’t have to follow them back. Don’t feel guilty. Take a look at their Twitter page, see if what they’re saying interests you and decide whether or not to follow them back. There’s no rules on Twitter, and don’t worry if someone gets offended because you don’t follow them back – they’re probably not the kind of friend you want anyway!

I like to think of it as newscasters: I watch the news on TV, so I’m kind of “following” the newscaster. However, the newscaster wouldn’t bother following me, because I’m not doing anything newsworthy. (At least, I hope I don’t end up on the news!) I’m not offended that the newscaster isn’t following me back, and you shouldn’t be offended if you follow someone who doesn’t turn around and follow you back. Spammers take advantage of guilty feelings.

Spammers On Twitter

Spammers will try to take advantage of you by following you, then hoping you follow them back. If you get a new follower, and their only tweet says something like “Get a Free Macbook Air!” or “Lose Weight Fast!” then they’re probably a spammer. They have automated systems that go out and follow thousands of people in the hope that a few will follow ‘em back just out of guilt. Don’t get suckered into it – all they’re trying to do is push advertising tweets into your Twitter stream.

Over time, Twitter has gotten better at trying to catch these types of spammers before they get too far. There’s a limit now that you can’t follow more than 2,000 people because the spammers were just trying to follow everybody, and taking the Twitter server down. Speaking of which…

What’s the Fail Whale?

When Twitter’s servers get overloaded, they show a cute picture of a bunch of birds trying to lift a whale out of the water. This is more load than the birds can handle, obviously, so they’re going to fail.

When you see the Fail Whale, it’s time to take a break from Twitter for an hour or two. Something big is happening, and Twitter’s going to take a little while to recover from the pressure. This seems to happen during major events like earthquakes or when Twitter gets mentioned on TV.

The Fail Whale was created by artist Yiying Lu.

Using Twitter to Update Facebook

If you use FaceBook, you can have Twitter automatically update your status on Facebook whenever you post a tweet. It’s free – just go to the Facebook Twitter application setup page, log in, and give it your Twitter information. Facebook will ask if you want to update your status automatically whenever you post a tweet, and you’re all set!

If you use more social networking services like Flickr, LinkedIn, MySpace, Friendster and so on, then consider using Ping.fm to update your status. When you post a message on Ping.fm, it automatically posts that message across all of your social networking sites.

Ping is only used for posting, not for reading, so it may not make sense at first. Here’s how I use it: when I sit down at my computer in the morning, I post a message on Ping.fm saying what I’m up to today. That way, the message goes across all my social networks. Then I go into Twitter, and I use Twitter as I normally would. When something really big happens, like if I get news that I want to share with everybody on all my networks, then I’ll go back into Ping.fm and post another message, but otherwise I only go there when I’ve got something important to say and need to spread it to all my social network links with ease.

How to Search Twitter

To search Twitter, go to http://search.twitter.com and type in what you’re looking for. It does more than just search, too: it stays on top of hot Twitter topics, things that a lot of people are mentioning.

Twitter Hash Tags (#)

Hash tags or pound signs (#) help to designate topics that people might search for – especially when they want to distinguish the word from a common phrase. In the example above, BrentO (me) tweeted about a conference in Seattle. The problem is that the name of the conference is PASS, which is a very common word. If people just searched for PASS, they’d get results about passing a test, passing a football, passing a policeman at high speed, yadda yadda yadda. That’s why we start certain terms with # tags.

Anytime someone uses the phrase #PASS in their tweet, it will be much easier to find in search.twitter.com than if you just searched for PASS, because the word PASS will bring back all types of match topics – like football passes or people saying they’ll take a pass, etc.. .

Advanced Tip: at search.twitter.com, you can set up an RSS feed for any given search phrase. This helps you stay on top of news when you’re interested in a specific topic. You can also find hot hash tag topics at Hashtags.org, or look up hash tag definitions at Tagref.

“This is slang, not a system function. Twitter doesn’t do anything special if you put in a # phrase.”

#FollowFriday – A Twitter Tradition

On Fridays, people post a tweet that includes a list of other people they think you should follow. If you like following one person, and if they list other people on #FollowFriday, then you might like following those people too. It’s like book recommendations from a friend. Here’s an example:

#TCOT – Top Conservatives On Twitter

Tweets that have #TCOT in them are politically conservative. The #TCOT Report is a web site styled to look like the conservative pundit Drudge Report site, but it’s driven by people who tweet with #TCOT.

Twitter HT means Heard Through

If you found out about something through a Twitter user, and you want to name ‘em by name, you Heard it Through them. This is different than RT, because it usually means you heard it in real life, not over Twitter.

How to Shorten Your Links for Twitter

Twitter posts can only be 140 characters long, and sometimes we want to post longer URLs or post URLs along with a long description. You can shorten long URLs with a service like TinyURL.com or Bit.ly. People aren’t trying to hide or obfuscate their links (usually, anyway) – they’re just trying to cram more info into 140 character “Tweet”

Marking a Tweet as a Favorite

When you hover your mouse over a tweet on Twitter.com, you’ll see a star icon. Click it, and the star will light up, indicating that this tweet is one of your favorites.

Dont let your Real Estate listings be as complicated as your Twitter activities! RealtyGo takes care of all the heavy lifting, by organizing, promoting, categorizing, and offering an easy to use system for the lister of real estate and the end user requesting real estate information and more!

If you have some interesting twitter trivia, please leave a post and share with the rest of the readers. Thank You
RealtyGo _ Your Real Estate Listings Best Friend!

Smartphones to Overtake Feature Phones in U.S. by 2011 | Nielsen Wire | RealtyGo_blog

The iPhone, Blackberry, Droid and smartphones in general dominate the buzz in the mobile market, but only 21% of American wireless subscribers are using a smartphone as of the fourth quarter 2009 compared to 19% in Q3 2009 and 14% at the end of 2008. We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to  friends, the internet and the world at large. The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone. If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.

The Smartphone User

Slightly more males than females are getting smartphones (53% versus 47%) which is what we would expect for technical early adopter products. In terms of demographics, Hispanic Americans and Asians are slightly more likely to have a smartphone than what their share of population would indicate, which is a trend we see in the adoption of other mobile data services. While smartphones started out in the business segment, two-third of today’s buyers of smartphones are personal users.

Loyalty

In the last six months, roughly 77% of new smartphone buyers remained loyal to their wireless operator, while 18% switched to a new provider to get their new smartphone with the remaining percentage made up of first-time smartphone buyers. Interestingly enough, the percentage of people who switched carriers and got a new smartphone is not higher than that of the average wireless subscriber.

This indicates that the portfolio of the wireless carriers in general is robust enough to prevent any wide-spread smartphone flight from one carrier to the other, with very few exceptions. The added bonus for wireless carriers is that smartphone owners are significantly more satisfied (81%) with their device than feature phone owners (66%).

Features, features, features

Smartphones show higher application usage than feature phones even at the basic built-in application level. During Nielsen’s Mobile Insights survey we asked the respondents about features they’ve used in the last 30 days. The good news for the smartphone market is that people are actually taking advantage of the device capabilities.

The percentage of people who use their phone for only voice communications drops from 14% among new feature phone owners to 3% of smartphone owners. The use of the built-in camera and video capability jumps by almost 20% for both categories, due to the generally better quality and user friendliness of the features. Smartphones also often have a better speaker which translates into more frequent usage from about half of feature phone owners to about two-thirds of smartphone owners. Not surprisingly the use of Wi-Fi increases 10-fold from 5% for feature phone owners to 50% for smartphone users to satisfy the need for fast downloads.

RealtyGo supports both QR Code real estate information retrievel and SMS/MMS Text Messaging.

via Smartphones to Overtake Feature Phones in U.S. by 2011 | Nielsen Wire.

What Buyers Need to Avoid Doing! | RealtyGo_blog

What Buyers Need to Avoid Doing!  | RealtyGo_blog

I keep on saying it and I’ll say it again….  The Mortgage Industry has gone back to the future.  Underwriters are looking at loan applications the old way.  They are looking at everything.

A 780 FICO score, money in the bank and job . . . Not too long ago if a buyer had two out of three of these,  they were almost guaranteed a loan approval.  Not any more.

Underwriters are looking at the contents of that credit report, they are looking at the source of the money in those bank accounts, they are looking at the pay checks and tax returns even if the buyer is a salaried employee.

Make sure your clients are prepared and well counseled.  Preparation and proper expectations will cure 90 percent of the problems and delays buyers are having in today’s mortgage market.

Below is a list of “rules” all mortgage applicants should follow.  It will make their life easier and yours.  The only call we want to hear the week of closing is,  “Docs are at title and the wire has been ordered.”

Share this with all your clients regardless of who they are.

Things you should avoid before and after making application for your mortgage

Congratulations! You finally found the house of your dreams. Your offer has been accepted by the seller, you have been pre-approved for the mortgage. It looks like you’ll qualify. The closing is only weeks away, and you’re feeling pretty good. It’s smooth sailing from here, right? Probably….

… However, more than one buyer has had the wind knocked out of his sails at some point in a real estate transaction by the mis-steps described below. If at all possible, steer clear of the following until AFTER you have gone to settlement.

These suggestions are merely that—suggestions. No one is saying, flat out, that bad things will necessarily follow if you do any of the below.  They are offered as cautions. Many buyers seem to view the mortgage application procedure as a static action, a snap shot of their financial lives at a given moment in time. It’s not. It’s an on-going process that takes into account everything you do right up until the day of closing.

• Do not take on new debt. The temptation is strong. There are so many big purchases that people want to make in connection with a move: appliances, window treatments, furniture, etc. When you add to this the fact that, today, everyone offers easy terms and no money down—well, why not just do it? Answer: because you will change what the mortgage industry calls your “debt-to-income ratios” (the relationship of your income to your debt).
• Do not move money. In preparing for payment required at closing you may be tempted to consolidate accounts.  Contact  me before you move your money.  We may require additional documentation and verification of those accounts.  Trying to re-trace your steps can be confusing and delay the process.
• Do not make unusual deposits into your accounts.  Unusual or irregular deposits could indicate undisclosed debts.  The underwriter will need to know and document the source of those funds. If you do have an odd deposit, make copies of all the documents so that it is easily sourced.
• Do not change jobs. If at all possible, try not to make a career move during the time between your mortgage application and the closing on the home you are purchasing. But, you ask, “What if it’s a BETTER job, for MORE money, in the SAME field?” Still, try and wait until AFTER closing. One of the factors mortgage companies consider is length of present employment; they are partial to stability. At the very least, changing jobs initiates the need for more paperwork, and may delay your closing.
• Do not pack too soon. Well, go ahead and pack your clothes and dishes. But do not pack your bank statements, tax returns, or other important paperwork. Most especially, do not pack your checkbook! More than one buyer has had closing delayed while a friend or relative hurried over with additional funds because the checkbook was in the moving van.
• Do not lease a new car. This should go under the general heading of “no new debt.” It is highlighted here because, for some strange reason, many buyers do run right out and lease a new car during the time between mortgage application and closing! As with any debt, this will change your “debt-to-income ratios” and may cause you not to qualify for your mortgage.
• Do not sell something unless you have proof you owned it. This can go under odd deposits.  Discuss this with me before you sell.

In short, do nothing that negatively impacts your ability to qualify for your mortgage loan, or initiates a new round of paperwork. If you have any doubts about doing something that may affect your ability to qualify for your mortgage loan, please consult me  before you do it.

Special thanks to Nino Pascale for this email article!

RealtyGo – Your Real Estate Listings Best Friend!

20 helpful tips your business can use to build web credibility using technology and mobile.

A web site is a must have for all small businesses in today’s digital age but to stand out among the crowd you need to build credibility and use technology, like the internet was designed for. RealtyGo offers QR Codes, SMS/MMS TAG technology, delivering immediate information to prospective buyers, new customers and other real estate business professionals.  Here are 20 tips to help promote your online network, they have worked for our company and I believe will work for you as well:

1. Secure a Unique MobileURL

A “name”  is usually the first impression the customer gets of your business and most likely will use to tie that impression to your for future contact and lead generation. If you’re going to plaster it all over the internet, be sure the name is easy to remember, spell, and more importantly is relevant to the products or service you are selling. A well though out name above your QR Code will create a online resumer of sorts, linking all your listings, social network, websites and professional contact information in one easy to use Mobile friendly application. RealtyGo – Your Real Estate Listings Best Friend!

2. Have a professional looking website and a mobile friendly version.

Tasteful simplicity is usually the way to go. Something too flashy or sales-oriented will drive customers away while an attractive but straightforward layout will denote professionalism. Make sure end users can use their favorite hand held devices, like iPhones, Tablets, iPads, Smartphones, etc to get all your real estate information from advertisements ads, real estate signage, digital ads using your RealtyGo TAG. Also make sure you have your own domain name (www.yourcompanyname.com) and a blog that links from the site. Try Weebly or WordPress for easy, tasteful website building.

3. Showcase Press Coverage

Press coverage is a valuable badge of credibility. In the physical world we see restaurants displaying positive reviews on the door; why not do the same online? Even ask your customers and clients to visit your Mobile real estate application by forwarding them your site or sending an email with your QR Code, asking them to visit your listing and leave a review and/or helpful tips for others about their real estate experiences.

4. Blog

Keeping a well-maintained blog is simply the standard these days. It’s an opportunity for you to engage customers, as well as to demonstrate your vast knowledge of the industry. As stated previously, match the blog to your website and unique MobileURL for a unified brand feel. RealtyGo enables you to add your blog, twitter, facebook, corporate or professional website and much more, for one easy to use application and landing place for end users, needing more information about your real estate business and listings.

5. User Testimonials

Testimonials go a long way in reassuring visitors that you indeed have happy customers. Reserve a prominent place on your site, blog and mobile site for users to share their praises, and include pictures to prove these are real people. You can even link out to Trulia, Craigslist or any other social networking sites that end users may find useful.

6. Find a logo

Similar to your name, a logo can define your business as professional and established. Try to come up with a clean, tasteful stylization of a common word or image relevant to your business. If you need some help, you can consult Logoworks and they will come up with one for you.

7. Video Content

When it comes to web content, eyeballs tend to gravitate toward pictures and videos. Produced videos of reasonable length will grab the attention of browsers, and establish further your web credibility. For help producing a professional looking business video visit Pixability.

8. Social Media

Also a new standard, sites like Twitter, RealtyGo, Digg, Facebook, Scantac are now integral to a respectable web-presence. Build out your own social media pages, engage the community, and include link buttons on your mobile web site from RealtyGo.

9. A Friendly About Page

Often overlooked, your site’s about page is the first stop for many internet-goers. Speak in a relatable voice about what your company does, and include pictures your bio for personality. End users will be able to auto schedule an appointment to meet with you, reading notes and other pertinent information you provide within your mobile website from RealtyGo.

10. No Errors

If your site is riddled with typos and broken links, who’s to say your product isn’t flawed as well? Attention to detail is the mark of a professional business. RealtyGo does most of the heavy lifting, enables you to test your website by sending a text message or email, so you can see exactly what the end users will see. Make sure and do “once over” testing all your links, info and photos you uploaded, etc.

11. Mention Company News

Customers will always prefer an active company to a stagnant one, and sharing company news and updates is a great way to establish yourself as the former. Link you Twitter up to your Mobile website from RealtyGo and enable end users to access your tweets while they view your real estate listings pictures and information form right in front of the home or from a local realtor magazine or news feed. Place your Mobile TAG everywhere and let people know about you and your real estate business.

12. Update Content Often

Changing the content of your site (even a little) shows that there is a living company behind the webpage, a fact vital to your credibility. RealtyGo enables you to Archive your previous listings once they are sold, and reassign a new listing to the same QR Code and/or Mobile TAG, keeping your new listings updated and current while showcasing your sold or previous listings for SEO ranking and content and relevancy ‘weight’.

13. Establish yourself as an authority

Engage in community functions and social networking (like your local coffee shop) showing consumers and potential buyers/sellers you know your community. Leaving informed comments on relevant articles and forums will help you and your company be known as a credible resource and business and then link the articles to your blog or Mobile website from RealtyGo.

14. Provide Helpful Information

By offering genuine, unbiased information relevant to your industry you show both that you are knowledgeable in your field, and also that you aren’t just trying to sell something. Provide interesting information on your Trulia blog for others to leave, with a TAG, which enables readers to visit your real estate listings and other social networks.

15. SEO Optimize

Customers obviously need to find you , Major engines like Google, YouTube, Yahoo and Bing need to have your real estate listing information indexed the way consumers like to search for real estate. RealtyGo does all the proper coding and presents the content from your Mobile enabled website and Web enabled website, using zip codes, city, state and even neighborhoods to increase your chances and parring up content relevant to search queries when end users are typing keywords in their Search bar. If people have a hard time finding you on major search-engines, they assume something is wrong. Let RealtyGo worry about your search ranking, all you need to do is focus on your real estate business and we handle the rest.

16. Make Contact Easy

RealtyGo enables you to offer your Phone numbers, email, address, and any other forms of contact available for new customers and other business professionals. Showing customers that you’re open to talk improves trust and professionalism. Secure an 800 number, a mark of professionalism, easily set up with Grasshopper. Update your Calendar within your RealtyGo account and enable end users the ability to schedule a time to meet, preview and show your real estate listings, All completely automated

17. Show Affiliations with Credible Sites

If you are somehow associates with or work alongside credible people and websites, let that be known. People like to review, share and link to others that have the same business ideas. Link all your Social Networking sites and information within your Mobile real estate listings from RealtyGo.

18. Awards

Awards act as a shiny badge of credibility that customers can take comfort in. If there are any industry or other awards you and your company have earned recently, be sure to include them and links to them for consumers to read and review. RealtyGo enables you to link all your social networking sites as additional information for potential home buyers and sellers to review when looking through your real estate listings.

19. Choose content wisely, lead generation and consumers first impression is key.

Consumers and end users want to see what they are interested in immediately. Using your unique TAG from RealtyGo, you can place end users in the Sweet spot of what every your promoting at that time for dynamic real estate listings and auto scheduling. Keep end users looking at your listings and your information, people can become distracted and loose sight of why they originally took notice to your promotion and real estate listing. RealtyGo offers exactly what you want the user to see, and can be updated and edited with ease, without  costs associated with traditional advertising and real estate listing promotion.

20. Highlight Experts on Your Team

If there is anyone on your team that would qualify as an expert, find a way to include this on your site. It gives customers that personal feel, and makes them feel that they are in good hands.

As you can see, building web credibility takes a lot of work and patience, and that is precisely why you should do it. Your competition may not be up to the challenge leaving you standing above the crowd. Link your services within RealtyGo, Social Media, Personal website, Reviews, Contact information and more, offering all your relevant and current information to the end user in a well organized and established channel compatible with all mobile devices.

RealtyGo – Your Real Estate Listings Best Friend!

Ten Reasons Why Real Estate Professionals will benefit from Social Media | RealtyGo_blog

Doesn’t the image depict the way real estate is headed in our near future, if not already a necessity for most Agents to survive today when working with tech savvy clients, banks and/or any third party entities requiring analytics or reporting tools to reveal consumer patterns, as well to prove a real estates agents prior success in this tough market.

There are lots and lots of Real Estate Professionals that still aren’t quite convinced though when it comes to Social Media especially when it applies to them. It could even be as simple as the “Fear of the Unknown”. Its easier to dismiss new practices and stick to old traditions, but what if you could keep your traditions of real people networking in your community, which is still a very valuable trait to have, and update your online presence with out doing anything different then your use to. Would you take advantage of it. RealtyGo offers agents, brokers, real estate professionals, Vacation home owners and for sale by owner the ability to offer potential buyers, renters, investors and new customers easy engagement tools using modern day technology. Your Smartphone is a good example, place RealtyGo’s QR Codes anywhere you want to offer consumers information about your real estate listing(s) (flyer box, rider sign, real estate signs, print ads, digital ad space, like craigslist, zillow, Realtor.com) and allow the end user to choose their method of contacting you. This doesn’t mean you have to take you phone number off your signage or change anything your currently doing, RealtyGo  just makes it easier for you to interact and communicate, update, showoff, edit and promote your real estate listings and business using Mobile phones and the World Wide Web. Don’t think for a moment that by not offering consumers the means to get immediate information that you are some how helping your business, end users can google anything and find all the information they like about any real estate listing by searching online. It may be better for you and your clients if you show consumers information you want them to see at first look,like updated photos, remodels that have been done, positive information, because if you leave it up to the end user to go searching out in the wild wild west, we call the internet for information on your real estate, they may find old, non relevant information, old pictures, a previous owner or lister and even get distracted along the way and forget about your real estate listing all together. Make it easy for potential buyers to get immediate information and communicate with you, auto schedule appointments and leave notes about your property, which they can later review and use as a point of reference when making a decision to move forward.

Ten Reasons Why Real Estate Professionals will benefit from Social Media:

1. Brand Exposure (Facebook 500+ million users, Twitter 300+ million users, Linkedin 80+ million users etc)
2. Your Competition is already there and has a following that you have to catch up to!
3. This is how your potential clients find information about Real Estate (buying, selling etc)
4. There are conversations being had about your Brand and Industry that you NEED to respond to!
5. Gives consumers and other professionals a better idea of WHO they are dealing with – Transparency!
6. You will benefit from the Community style flow of information and find out things you otherwise wouldn’t have, enabling you to update your business model. I mean lets face it, every great company has to eventually make changes to keep up with new trends, especially since were in a Global market these days, buyers from outside the U.S. daily.
7. You will be an Industry Leader – Not Follower!  Early adopters of dynamic practices are winning big!
8. You will find NEW ways to conduct and streamline your business!  Growing a client base and professional Network, not only traditionally within your immediate community, but also abroad through the world wide web.
9. You can call yourself the “Neighborhood Expert” and your profiles,articles and new methodology will support that claim!
10. Technology and Business Models are evolving and so must you!  Lastly everyone else is doing it and you don’t want to be the one guy or gal NOT doing it!

RealtyGo makes it easy to use, apply, utalize and share your mobile real estate listings and business with advanced technology like QR Codes, SMS/MMS Text messaging, GPS and more.

RealtyGo – Your Real Estate Listings Best Friend!

Global Real Estate Market

Real Estate Professionals and everyone promoting real estate, if you have a sub par website, and your sending new clients to it….

Real Estate Professionals and anyone promoting real estate, if you have a sub par website, and your sending new customers to it to get to know more about you; Not the best plan in our highly evolving technological world. Take Apple for example. What did they do, they made technology cool, fun and easy to use. RealtyGo offers you a Mobile presence while using all the benefits of the internet for SEO (search engine optimization) within large engines like Google,YouTube,Yahoo and Bing. Get you listings mobile, be able to quickly forward your listing or real estate investment to potential investors, buyers, sellers and other real estate professional by using RealtyGo. We do all the heavy lifting, continuously update, modify and introduce new technology behind the scenes while you get to enjoy easy to use services and a friendly UI-user interface. Consumers will also notice how efficient your real estate business is, while selecting their preferred channel of communication when contacting you about your real estate promotion, listing and/or business. Stop up to where the Pro’s are; Professional grade real estate using RealtyGo, QR Codes,GPS, SMS/MMS Text message Mobile gateway technology, auto scheduling/appointments and more!

RealtyGo -Mobile Communication that Accelerates your Business!

Twit Tools and Web links to different services | All About Twitter | Pimp Twit your Biz/Social

Here is a list of different companies offering some great tools to help you customize your twitter. The great thing about a lot of these links, is the “other” sites and articles they lead you to about all kinds of interesting and relevant information on the Web, that you may have heard snips about but just didn’t find the article or review when your originally heard about it.

Enjoy!

twitfollow.com – Coming soon.. 

tweettop – Tweet Top is the latest and greatest from Twitter people on popular topics. We update the latest thinking from topic experts every 15 minutes or less. Pick a Topic below and we’ll deliver it to you 24 x 7. All the top “Tweets”, All the Time.

Huitter – Mutually, GTalk2Twitter, Microsites, Feeds, and more yous can also request a tool.

MyCleenr – Unfollow your inactive following.

Who Follow Whom – Find out who follows whom, simple apps.

Twittangle – a free service that helps you untangle the mess of having too many friends on twitter. We allow you to rate and tag your friends and then filter your timeline to help you easily find the tweets that are most important to you! NEW Now you can create custom groups of your followers and filter your timeline by that group.

Tweet-Rank – Tweet-Rank provides you the relevance of each tweet by checking how much followers you won or lost with each tweet.

retweetrank – a representative of the number of times a user have been retweeted by others recently on twitter.

Friend or Follow – Who are you following that’s not following you back? Who’s following you that you’re not following back? Find out!

twtrfrnd.com – A new follower? Should you follow back? Find out if you have common followings with them, and which people you follow that follow them.

Mr. Tweet – Discover and Maintain Great Relationships. Helping you find great people and followers relevant to your interests

Topify – Power Twitter email notifications.

Tweepular – Know your popularity on Twitter.

Who Should i Follow – Find your friend on Twitter

Twerp Scan – check the number of followers of everyone on your contact list, the number of people they are following, and the ratio between those.

Search Twitter – Default search engine on Twitter, provided by Twitter.

Tweetvisor – Tweetvisor is a web-based interface that extends Twitter’s meaning.

Twitt(url)y – track and rank what URLs people are talking about on Twitter.

Twistori – Love, hate, think, believe, wish, feel..you can filter by these word.

Twittermail.com – Post Twitter updates via email

Twitterless – Track your followers

Qwitter – e-mails you when someone stops following you.

SplitTweet – Easy management for multiple Twitter accounts and brand monitor.

Twittervision – Cool! Integrated with Google Maps, see updates with location visual.

CoTweet – Designed for businesses using Twitter to engage existing customers and attract new ones, CoTweet is a comprehensive Twitter business platform that supports both proactive marketing communication and response-driven customer support.

TwitterFeed – Automatic post your blog entry to Twitter.

Tweet Later – Scheduled Twitter post.

Twist – Monitoring trends on Twitter

Does Follow – Follower checker

Scantac _ Changes with you!

Refollow – Refollow helps you discover, manage, and protect your Twitter social circle.

TweeterTags – Twitter application, currently in public beta, which aims to add to the existing functionality of Twitter by allowing users to tag themselves, and find others according to similar tags.

Twalala – a client for Twitter that allows you to control what you see, and more importantly, what you don’t see in your twitterstream.

TwitterSnooze – Hit the snooze button on your “verbose” Twitter friends.

Twimailer – Tired of shallow e-mails from Twitter when someone follows you? Want to know more about the people who are following you? Twimailer is a free service that delivers that information right to your inbox!

Tweepler – Tweepler is a much needed and more intuitive way of processing your Twitter Followers.

Twitter Karma – is it like Plurk? 

TweetEffect – Find out which of your Twitter updates made people follow or leave you. Simply enter your Twitter ID in the following form.

Tweepme – 100% opt-in group of Twitter users who all chose to follow each other on Twitter. When a new member joins, every other member automatically follows the new member, and the new member follows them back. The process is gradual and happens over the course of weeks or months depending on the number of TweepMe members.

Twitoria – Twitoria finds your friends that haven’t tweeted in a long time so you can give them the boot!

Twitnest – display followers like a nest..

Twollo – Find and Follow Twitterers with similar interests to you – automatically, for FREE!

TweepDiff – Compare Twitter friends and followers.

TwitterRatio – Shows the ratio of your followers to friends.

Twitter100 – Just another Twitter management tool.

iFollowBack – Follow back your followers..

Friend me Please – Make more friends on Twitter.

TwitHive – Monitor and Interact with the Twitter Hive Mind

Foller – Twitter service that can provide you with the most detailed information about a specific Twitter user in the least amount of time!

FollowLists – Create and share your Twitter friends.

TweetValue – See how much your Twitter value ($$$)

TwitterGrader – Grade your Twitter account.

TweetStats – Analyze your tweet..

TwirGraph – Make graphic for your Twitter.

Twittords – Add words you use in Twitter, IM clients, and SMS!

CityTweets – See Twitter users in specific city

Monitter – Simple. It’s a twitter monitor, it lets you “monitter” the twitter world for a set of keywords and watch what people are saying.

VisualTwitter – Picture post on Twitter.

TweetScan – Email Alert System

TwitSpy – Watch real time tweets. 

Twitscoop – Better than Twitter itse

iTweet – Built-in auto-refresh, search, Twitter trends & hashtags, view user bio, location, URL inline with tweets.

TweetCube – TweetCube allows you to share files on Twitter. Simple as that. Blast out your images, videos, music and more with just a couple of clicks, and your files are automatically posted on Twitter.

TwitPic – Upload pictures and shorten url service..

RealtyGo – Your Real Estate Listings Best Friend!